Smart Highway-Innovation
- 1. Smart Highway English V Marketing and Communication Angeli Souzana Pouli Aglaia Supervisor : Dr. Irene Chiotis-Leskowich Athens, December 9 2013
- 2. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Specific Purpose Describing the five-step plan for modernizing roadways Outline I.Introduction II.Involved Companies III.Designer IV.Technical Characteristics V.General Benefits VI.Press-Awards VII.Realization VIII.Conclusion
- 3. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Introduction
- 4. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS “If the road could talk to you, what would it say?”
- 5. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Roads Re-imagined • Interactive and sustainable roads • “Communication” with the driver • Automatic adaption to traffic situation and weather conditions
- 6. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Involved Companies
- 7. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Studio Roosegaarde concept & design • Design Studio of Daan Roosegaarde • Interactive Design Lab • Founded in 2006 • Netherlands and China
- 8. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Heijmans engineering • Property development, building and infrastructure company • Founded in 1923 • Netherlands, Belgium and Germany
- 9. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Designer
- 10. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Daan Roosegaarde • Dutch artist and innovator • “Techno-poetry” • Essene of design
- 11. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Technical Characteristics A. Glow-in-the-Dark Road B. Dynamic Paint C. Interactive Lights D. Induction Priority Lane E. Wind Light
- 12. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS A.Glow-in-the-Dark Road • Glowing Lines • Lens that absorb light at daytime and release the energy at night • Inspiration jelly fish
- 13. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS B. Dynamic Paint • Temperature sensitive paint • Snowflakes visible only when it’s cold
- 14. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS C. Interactive Lights • Sensors to detect an approaching car • The light becomes brighter as the car approaches • Lights dim as the car passes away
- 15. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS D. Induction Priority Lane • Priority lanes that charge electric cars • Embedded coils
- 16. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS E. Wind Light • Turbines and generators powered by the wind • 100 kilometers from the driver's view
- 17. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Benefits
- 18. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS • Cost-effective • Magic Landscape • Environmentally friendly recourses • Sustainable
- 19. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Cost- effective Magic Landscape Environmentally friendly recourses Sustainable
- 20. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Interaction between viewer- space Can be implemented on existing roads Innovative design
- 21. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Critics • Not been tasted for safety yet • Require great public funds
- 22. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Press-Awards
- 23. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Press • The Netherlands Corporate News • The New York Times • The Japan Times • The Telegraph • Reuters • Discovery Channel • BBC etc.
- 24. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Awards • Index Award 2013 Community Category • People’s Choice Award of CNN,2013 • Accenture Innovation Award 2013 • Tim Innovation Award • Best Future Concept 2012 at Dutch Design Award
- 25. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Realization • Belgium, Netherlands • Pilot Project :Brabant, Dutch province • Glowing-Lanes Mumbai or Cape Town/Johannesburg • Similar Projects in USA and Germany
- 26. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
- 27. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Conclusion
- 28. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS • People always had the desire to customize, personalize their environments • Sparks future innovation around the way people drive and live • The technologies used is not so breakthrough but what’s really innovative is the idea of adapting these technologies on modern highways?????
- 29. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS Bibliography
- 30. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS http://www.studioroosegaarde.net/project/smart-highway/ http://www.studioroosegaarde.net/project/smart-highway/stories/#459 http://uk.reuters.com/video/2013/01/25/dutchman-brings-glow-to-night- driving?videoId=240755570 http://www.studioroosegaarde.net/project/smart-highway/photo/#smart-highway http://www.nytimes.com/2013/04/28/automobiles/from-holland-bright-ideas-for- highways.html?_r=2& http://designtoimprovelife.dk/if-the-road-could-talk-to-you-what-would-it-say/ http://www.accenture.com/Microsites/innovationawards/Pages/index.aspx http://www.studioroosegaarde.net/info/about-daan/ http://www.treehugger.com/sustainable-product-design/index-award-winner-smart- highway.html http://www.dezeen.com/2013/09/02/smart-highway-project-triumphs-at-index- award-2013/ http://www.popsci.com/technology/article/2013-04/smart-highway http://en.wikipedia.org/wiki/Daan_Roosegaarde https://www.facebook.com/DaanRoosegaarde https://www.facebook.com/HeijmansNL
- 31. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
- 32. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS • Innovative design • Can be implemented on existing roads • Interaction between the viewer and the space
- 33. ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS
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