Smart microsd-intro
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The document discusses using smart microSD cards as an approach for near field communication (NFC) services. It proposes that smart microSD cards, which have a built-in secure element and optional NFC antenna, allow for contactless services and security tokens while giving end users control over apps and services. This approach offers benefits like the largest reach across devices, business independence for service providers, and a consumer-centric model focused on creating value for all parties involved. Specifications and underlying hardware for smart microSD cards are already available.
Smart microsd-intro
- 1. © SD Association. All rights reserved. 1 smart microSD The Best Approach for NFC May 2013Â
- 2. © SD Association. All rights reserved. SD Today A global ecosystem of 1,000+ companies setting industry- leading memory card standards. Est. 8,000+ consumer electronics models manufactured by 400+ brands worldwide rely on SD standards. microSD is the #1 memory card form factor for mobile devices with ~95% of mobile memory card shipments 78% of all mobile phone shipments have a memory card slot 2
- 3. © SD Association. All rights reserved. 3 MOBILE PHONE IS THE MOST CARRIED, CONVENIENT TO ACCESS, #1 END USER DEVICE MOBILIZATION OF SERVICES: A REQUIRED STRATEGIC EVOLUTION
- 4. © SD Association. All rights reserved. Mobilization of Security Services 4 CONTACTLESS CARD SERVICES SECURITY TOKENS REQUIREMENTS: ⹠Contactless capabilities ⹠Adequate secure element REQUIREMENTS: ⹠Adequate secure element ⹠+/- display, etc.
- 5. © SD Association. All rights reserved. Mobilization of Security Services 5 SE SE CONTACTLESS CARD SERVICES smart microSD with built in SE and external SWP connection to host NFC âą Specifications released and available âą Global platform + JavaCard âą SWP additional pin for NFC phones âą Additional ASSD protocol âą Compatible smart microSD compliant phones âą Standardized solutions available from various vendors SECURITY TOKENS microSD with built in SE+NFC âą Antenna and SE embedded âą Global platform + JavaCard âą Proprietary solutions from various vendors (standard solution with ASSD protocol possible) âą Compatible with most phones with microSD SE SE Meet all requirements ïŒ Contactless capabilities ïŒ Adequate secure element ïŒ Display for enhanced user experience
- 6. © SD Association. All rights reserved. 6 microSD KEY BENEFITS FOR SERVICE PROVIDERS
- 7. © SD Association. All rights reserved. Largest Reach and Worry-Free 7 Usersâ current phone (with microSD) Any mobile operators Any mobile plan Phones with and without* NFC * Without NFC: Proprietary solutions Userâs Current Phone Applets
- 8. © SD Association. All rights reserved. Business Independence 8 ïŸ Easier launch. Lower cost. ï±No need for 3rd party agreement ï±No upfront TSM integration ïŸ Large choice of business models ï±No rental fees ï±User subsidized ï±You decide ïŸ Differentiation ï±Full control the App and the user experience Userâs Current Phone Applets YOUR BRAND YOUR APP
- 9. © SD Association. All rights reserved. Fits Existing Business Process 9 Same distribution process as for existing contactless cards or tokens smartSD memory cards can be distributed PERSONALIZED & TSM COMPATIBLE ⹠Postal/mail ⹠On-site issuance And also memory card distribution ⹠Traditional retail peg packaging and more Mobile App JavaCard Applet (TSM or Local)
- 10. © SD Association. All rights reserved. Service Delivery Kept Simple MNO Handset Maker RetailersService Providers Payment Network AWARENESS Value propositions for the end user I want to get those benefits Download Service mobile App Purchase NFC HW or use existing one Enjoy the NFCâ enabled service End user journey 10
- 12. © SD Association. All rights reserved. End User Benefits Summary 12 Instant gratification Easy to change mobile operators Control apps and applets Extra storage for PC, phones tablets, etc. Creates larger ecosystem of vendors Easy to upgrade a mobile device
- 14. © SD Association. All rights reserved. Benefits for Card Issuers âąBusiness Independence âąLarger reach: âąAny user âąAny phone âąLower upâfront cost âąTypical retail model & revenue âąOpportunity for new revenue streams from services âąLower upâfront cost for NFC (Targeted users) âąReach more users and possibly acquire subscribers from competition âąNew TSM opportunities âąBusiness independence âąLarge Reach âąDirect relationship Service Providers Retailers Mobile Operators TSM operators Typical card issuers: 14
- 16. © SD Association. All rights reserved. Consumer Centric Overview 16 ïŒ End user control of Apps/Services ïŒ Choice of Distribution channels and retailers ïŒ No constraints. Privacy            .  & Data Security           . Digital Signature      . & nonârepudiation       . Online Access &      . Authentication       . Banking and Payment Transit & closed systems Physical access control Service Providers MNO Handset Maker Perso Bureau Payment Network Wallet/OS Developer Retailers And many more NFC servicesPlus many more token Apps
- 17. © SD Association. All rights reserved. Consumer Centric Model A model focused on creating value for all parties Versus controlling the secure element to milk the service providers and reduce churn More apps & services More interest/ benefits More users More NFC HW available Lower upâfront costs A VIRTUOUS SYSTEM 17
- 18. © SD Association. All rights reserved. Hardware Spec Available Underlying Hardware Available Smart microSD logo Available Consumer Centric model Ongoing App and Services Waiting for you to adopt THANK YOU www.sdcard.org/developers/overview/ASSD/smartsd/ 18