Smarter content
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SITRUS is a content agency that helps brands create smart content throughout the entire customer journey to attract, engage, and convert audiences. It has 180 employees across 5 Nordic countries and focuses on developing global content strategies and activation plans. The document discusses SITRUS's smart content model and how quality, sustainable content ecosystems can inform audiences and build brand loyalty at each stage of the customer journey from discovery to advocacy. It emphasizes that content strategy must be aligned with business, brand, marketing, communications, and sales strategies to have the greatest impact on a company.
Smarter content
- 1. SITRUS Content at the Heart
- 2. New kind of content agency Content across the entire customer journey Attract Engage Convert Global perspective Nordic presence - 180 people - Representing 10 nations - Sitting in 5 countries - English strength - Network of sister companies within the Nordic Morning Group
- 3. Brand impact through smart content Brands need SMARTER content – not MORE content
- 11. GREAT PLAN
- 12. • Filters top-level strategies • Tangible and actionable guidelines • Impact and drives business CONTENT STRATEGY
- 13. Business Strategy Brand Strategy Marketing Strategy Comms Strategy Sales Strategy Content Strategy Activation Plan Social Media Strategy Activation Plan Activation Plan Activation Plan Activation Plan Content Activation (production and distribution) The corporate content landscape
- 14. What is content? Content is your stories • Planned • Told • Shared with those who matter.
- 19. Sustainable Content Ecosystem A content ecosystem is all the touchpoints across all the channels and interfaces that an organisation uses to communicate with its customers. Make sure they stay connected
- 20. DISCOVER ENGAGE EVALUATE DECIDE AFFIRM Reinforce Nurture Share Seek information Compare Analyse React Connect Problem Opportunity UNKNOWN KNOWN
- 21. Smart content Data: Place, time needs, behavior Compelling content: – Relevant – Discoverable – Impactful Ecosystem journey role Smart
- 22. Content Strategy Owned PR Social Advertising Campaigns Events 24/7 Always on Always selling Dialog Proactivity Engagement High impact High end High visibility Business Brand Audience = Messaging
- 23. CONTENT FOR THE WHOLE CUSTOMER JOURNEY We are passionate about creating smart content throughout the entire customer journey. Content that attracts, engages and converts.
- 24. ATTRACT ENGAGE CONVERT Brand impact is impossible if nobody knows you exist, or how your brand can help them. Does your content attract the people who are important to you? Does your content lead them to the next phase of their journey? Once people are aware of your brand, do they choose to engage with you? Brand sentiment – positive or negative – is what drives engagement. What is your plan for dealing with the likers, the haters and the indifferent? How does your content speak for you? You have your audience’s attention. They’re engaging with your brand and with each other about your brand. Conversion is vital – whether it’s buying a product, a service, a viewpoint or a lifestyle. And what happens after you get buy-in?
- 26. SITRUS SMART CONTENT MODEL Content strategyOutside-inInside-out Analysis/mapping Strategy production
- 27. CONTENT AFFECTS YOUR BUSINESS You decide how!
- 28. KIITOS! Want to know more? marney.white@sitrus.com Linkedin: Marney White