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Improving	
  
                	
  



Organiza(on	
  and	
  Access	
  
                	
  

               of	
  


          Icons	
  
                	
  

               on	
  
                	
  


        Smartphones	
  



                                   1	
  
 	
  	
  	
  	
  	
  	
  	
  	
  	
  Current	
  methods	
  for	
  organizing	
  icons	
  
                                                	
  	
  	
  	
  	
  	
  on	
  smartphones	
  
• The	
  current	
  methods	
  for	
  organizing,	
  managing	
  
  and	
  accessing	
  icons	
  on	
  smartphones	
  (and	
  
  other	
  devices)	
  include	
  
   – 	
  	
  Arrays	
  of	
  icons	
  
   – 	
  	
  Folders	
  of	
  icons	
  
   – 	
  	
  Lists	
  
   – 	
  	
  Tiles	
  



                                     ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
      2	
  
 	
  	
  	
  	
  	
  Why	
  these	
  methods	
  aren’t	
  good	
  now	
  

• 
	
  
       None	
  of	
  these	
  work	
  well	
  on	
  small	
  screen	
  mobile	
  devices	
  for	
  many	
  reasons	
  
       –     Icons	
  
              •          up	
  to	
  16	
  icons	
  appear	
  per	
  “desktop”	
  page	
  on	
  the	
  iPhone	
  
              •          smartphones	
  with	
  larger	
  screens	
  can	
  have	
  more	
  than	
  16	
  
              •          smartphone	
  users	
  frequently	
  have	
  5	
  or	
  more	
  pages	
  of	
  icons,	
  even	
  using	
  folders	
  of	
  icons	
  
              •          icons	
  can	
  open	
  apps,	
  websites,	
  documents	
  and	
  folders	
  of	
  icons	
  
              •          icon	
  folders	
  can	
  contain	
  up	
  to	
  12	
  or	
  more	
  icons	
  
              •          the	
  long	
  press	
  and	
  drag	
  system	
  of	
  moving	
  icons	
  is	
  unwieldy,	
  and	
  gets	
  less	
  so	
  as	
  more	
  icons	
  and	
  folders	
  are	
  added	
  
              •          this	
  icon	
  system,	
  even	
  with	
  a	
  highly	
  proficient	
  and	
  organized	
  user,	
  tends	
  to	
  bury	
  many	
  apps	
  in	
  less-­‐visited,	
  crowded	
  and	
  
                         hard-­‐to-­‐see	
  areas	
  

       –     Folders	
  	
  
              •          tend	
  to	
  hide	
  icons,	
  so	
  users	
  forget	
  what	
  is	
  in	
  them	
  
              •          folders	
  tend	
  to	
  pile	
  up	
  rapidly,	
  so	
  there	
  are	
  too	
  many	
  of	
  them,	
  even	
  for	
  a	
  single	
  category	
  of	
  icon	
  
              •          when	
  viewed	
  in	
  “closed”	
  folders,	
  icons	
  are	
  so	
  small	
  that	
  they	
  are	
  close	
  to	
  unreadable	
  

       –     Lists	
  
              •          lists	
  of	
  apps,	
  websites,	
  folders,	
  etc	
  is	
  cumberson	
  on	
  PC/laptop	
  size	
  screens,	
  let	
  alone	
  on	
  small	
  screen	
  mobile	
  devices	
  
              •          list-­‐based	
  environments	
  sQll	
  exist,	
  but	
  have	
  been	
  replaced	
  in	
  many	
  of	
  the	
  most-­‐used	
  contexts	
  by	
  icon-­‐based	
  GUI	
  
              •          the	
  organizaQon	
  of	
  lists	
  is	
  unwieldy	
  for	
  app,	
  folder	
  and	
  website	
  icons/names	
  …	
  what	
  order	
  is	
  the	
  list	
  in	
  …	
  alphabeQcal,	
  
                         Qme	
  prefernce,	
  usage	
  preference,	
  …?	
  

       –     Tiles	
  
              •          it	
  is	
  too	
  early	
  to	
  know	
  whether	
  users	
  will	
  find	
  Qles	
  easy	
  
              •          even	
  with	
  Qles,	
  there	
  are	
  mulQple	
  issues	
  that	
  parallel	
  those	
  idenQfied	
  above,	
  such	
  as	
  how	
  many	
  Qles	
  are	
  workable	
  given	
  
                         the	
  number	
  of	
  apps,	
  etc,	
  and	
  (b)	
  Qles	
  frequently	
  just	
  lead	
  to	
  icons,	
  lists,	
  etc.	
  thereby	
  only	
  pushing	
  the	
  problem	
  one	
  layer	
  
                         down	
  


                                                                                                                                                                                                                          3	
  
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Touchscreen	
  clu?er	
  is	
  growing	
  worse	
  

•  The	
  problem	
  of	
  touchscreen	
  cluYer	
  is	
  growing	
  worse	
  because	
  the	
  
   number	
  of	
  icons	
  is	
  growing	
  rapidly	
  
    •  Icons	
  are	
  used	
  for	
  apps,	
  websites,	
  folders,	
  documents,	
  etc.	
  
•  Please	
  read	
  our	
  earlier	
  "The	
  Problem	
  of	
  Touchscreen	
  CluYer”	
  white	
  
   paper	
  at	
  Slideshare.net	
  
     	
  
     hYp://www.slideshare.net/Qmhigg/the-­‐incredible-­‐shrinking-­‐search-­‐results-­‐page-­‐82009	
  	
  	
  	
  
     	
  

•  The	
  organizaQon	
  of,	
  and	
  interacQon	
  among,	
  icons	
  across	
  devices	
  is	
  
   inconsistent	
  
     •  for	
  instance,	
  touchscreen	
  smartphone	
  icons	
  are	
  organized	
  and	
  controlled	
  
        differently	
  from	
  icons	
  on	
  PC/laptop	
  desktops	
  




                                                                                                                      4	
  
 	
  	
  	
  	
  	
  	
  	
  	
  SoluQon:	
  
                       a	
  “Hub”	
  and	
  “Category”	
  system	
  
•  Give	
  users	
  a	
  simple	
  means	
  to	
  organize	
  and	
  access	
  all	
  their	
  icons	
  
•  Icons	
  of	
  any	
  kind	
  are	
  organized	
  and	
  viewable	
  in	
  a	
  “Hub”	
  and	
  
   “Category”	
  system	
  
	
  


       –  Hubs	
  are	
  always	
  viewable,	
  and	
  are	
  organized	
  in	
  a	
  scrolling	
  column	
  
       –  Categories	
  within	
  Hubs	
  are	
  viewable	
  whenever	
  a	
  user	
  selects	
  a	
  “Hub”,	
  and	
  are	
  
          organized	
  in	
  their	
  own	
  scrolling	
  column	
  
       –  a	
  combinaQon	
  of	
  a	
  click	
  on	
  a	
  Hub	
  and	
  a	
  click	
  on	
  a	
  Category	
  defines	
  a	
  set	
  of	
  
          “icon	
  results”	
  	
  
•  CreaQng	
  a	
  
       –  highly	
  scalable	
  system	
  that	
  is	
  instantly	
  understood	
  and	
  usable	
  
       –  with	
  every	
  icon	
  viewable	
  and	
  accessible	
  with	
  a	
  scroll	
  and	
  a	
  click	
  or	
  two	
  
•  Our	
  brand	
  name	
  for	
  this	
  patented	
  technology	
  is	
  “NeoKeys”	
  
       –  for	
  a	
  list	
  of	
  currently	
  issued	
  patents,	
  visit	
  www.yuvee.com                      	
  




                                                   ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
                               5	
  
Example:	
  	
  WebHub.mobi	
  
•  	
  We	
  have	
  implemented	
  this	
  “Hub”	
  and	
  “Category”	
  system	
  
    –  in	
  a	
  cloud	
  applicaQon	
  for	
  mobile	
  and	
  other	
  device	
  
    –  that	
  is	
  named	
  WebHub™	
  
    –  that	
  is	
  available	
  at	
  www.webhub.mobi	
  	
  
      	
  


•  WebHub	
  is	
  opQmized	
  on	
  small	
  screen	
  mobile	
  devices	
  to	
  connect	
  users	
  and	
  
   websites	
  beYer	
  than	
  any	
  other	
  system	
  
    –  WebHub	
  moves	
  away	
  from	
  the	
  list-­‐based	
  organizaQon	
  of	
  search	
  results	
  that	
  is	
  
       used	
  by	
  Google,	
  Bing,	
  etc.,	
  and	
  also	
  away	
  from	
  list/index	
  based	
  bookmarking	
  
       paradigms	
  used,	
  for	
  instance,	
  by	
  many	
  browsers                                   	
  


    –  for	
  more	
  on	
  WebHub,	
  please	
  read	
  our	
  white	
  papers	
  “What	
  is	
  WebHub?”	
  and	
  
       “What	
  is	
  a	
  connecQon	
  engine?”	
  (coming	
  soon)	
  
•  Youtube	
  channel	
  for	
  WebHub	
  intro	
  and	
  tutorial	
  videos	
  
      www.youtube.com/users/webhubdotmobi	
  



                                              ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
                       6	
  
Try	
  www.webhub.mobi	
  
WebHub	
  
•  is	
  free	
  
•  is	
  private	
  
•  will	
  change	
  your	
  mobile	
  search	
  and	
  surfing	
  
•  enhances	
  your	
  mobile	
  Web	
  lifestyle	
  
•  unifies	
  your	
  cross-­‐device	
  lifestyle	
  
•  creates	
  a	
  personalized	
  web	
  experience	
  across	
  all	
  
   your	
  surfing	
  devices	
  
•  demonstrates	
  a	
  beYer	
  icon	
  system	
  
                           ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     7	
  
Design	
  Principles	
  
•  NeoKeys	
  and	
  WebHub	
  implement	
  exactly	
  the	
  
   principle	
  underlying	
  the	
  only	
  user	
  experience	
  
   design	
  that	
  works	
  on	
  small	
  screen	
  mobile	
  
    ① show	
  the	
  user	
  ONLY	
  what	
  the	
  user	
  needs	
  at	
  the	
  Qme	
  
      the	
  user	
  needs	
  it,	
  and	
  	
  
    ② give	
  the	
  user	
  a	
  simple,	
  fast	
  way	
  of	
  switching	
  among	
  
      what	
  the	
  user	
  needs	
  




                                 ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     8	
  
 	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  How	
  “Hubs”	
  and	
  “Categories”	
  work	
  in	
  pictures	
  

                                                                             •  Scrolling	
  column	
  of	
  “Hubs”	
  
                                                                             •  Currently	
  showing	
  the	
  following	
  “app”	
  Hubs	
  
                                                                                   §    Game	
  Apps	
  
                                                                                   §    News	
  Apps	
  
                                                                                   §    Travel	
  Apps	
  
                                                                                   §    Camera	
  Apps	
  

                                                                             •  Game	
  Apps	
  Hub	
  is	
  currently	
  acQve,	
  meaning	
  
                                                                                   §  it	
  was	
  selected	
  by	
  the	
  user	
  
                                                                                   §  the	
  lem	
  hand	
  column	
  (“Categories”)	
  show	
  Qtles	
  of	
  
                                                                                       categories/groupings	
  of	
  the	
  user’s	
  game	
  apps	
  
                                                                                   §  the	
  middle	
  “icon”	
  keys	
  show	
  the	
  games	
  within	
  the	
  
                                                                                       currently	
  acQve	
  “category”	
  key	
  that	
  is	
  labeled	
  “Game	
  1”	
  	
  

                                                                             •  Every	
  “Hub”	
  has	
  a	
  set	
  of	
  lem	
  hand	
  column	
  
                                                                                “Category”	
  keys	
  that	
  show	
  only	
  when	
  a	
  “Hub”	
  
                                                                                is	
  selected	
  




                                     ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
                                                                      9	
  
 	
  	
  	
  How	
  “Hubs”	
  and	
  “Categories”	
  work	
  in	
  pictures	
  


•  Scrolling	
  column	
  of	
  “Categories”	
  
•  Currently	
  showing	
  the	
  following	
  “Categories”	
  
   within	
  “Game	
  Apps”	
  Hub	
  
   §    Game	
  1	
  
   §    Game	
  2	
  
   §    Game	
  3	
  
   §    Game	
  4	
  

•  “Game	
  1”	
  category	
  is	
  currently	
  acQve,	
  
   meaning	
  
   §  it	
  was	
  selected	
  by	
  the	
  user	
  
   §  the	
  middle	
  “icon”	
  keys	
  show	
  the	
  games	
  within	
  the	
  
       currently	
  acQve	
  “category”	
  key	
  that	
  is	
  labeled	
  “Game	
  1”	
  	
  




                                                                         ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     10	
  
 	
  	
  	
  How	
  “Hubs”	
  and	
  “Categories”	
  work	
  in	
  pictures	
  


•  A	
  set	
  of	
  icons	
  (for	
  apps,	
  websites,	
  
   documents,	
  videos,	
  music,	
  etc)	
  
    	
  

•  In	
  this	
  example,	
  the	
  icons	
  are	
  showing	
  a	
  set	
  
   of	
  game	
  app	
  icons	
  because	
  the	
  user	
  has	
  
   selected	
  (1)	
  “Game	
  Apps”	
  Hub	
  and	
  (2)	
  the	
  
   “Game	
  1”	
  category	
  within	
  that	
  Hub	
  …	
  and	
  
   the	
  icons	
  for	
  these	
  apps	
  have	
  been	
  
   allocated	
  to	
  appear	
  in	
  that	
  context	
  




                                                               ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     11	
  
 	
  	
  	
  	
  	
  	
  	
  Works	
  across	
  all	
  types	
  of	
  icons	
  

                                                                •  Any	
  and	
  all	
  types	
  of	
  icons	
  can	
  be	
  efficiently	
  
                                                                   organized	
  and	
  accessed	
  using	
  this	
  Hub	
  and	
  
                                                                   Category	
  system	
  
                                                                      §  Icons	
  can	
  be	
  for	
  any	
  or	
  all	
  of	
  apps,	
  websites,	
  
                                                                          documents,	
  media,	
  tv	
  shows,	
  tv	
  channels,	
  etc.	
  
                                                                      §  “powered	
  by	
  NeoKeys”	
  
                                                                      §  patents	
  issued	
  and	
  pending	
  in	
  US	
  and	
  overseas	
  




                           ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
                                                                        12	
  
More	
  White	
  Papers	
  
•    What	
  is	
  WebHub.mobi?	
  	
  (coming	
  soon)	
  
•    What	
  is	
  a	
  connecQon	
  engine?	
  (coming	
  soon)	
  
•    What	
  is	
  PiQ?	
  
•    The	
  Importance	
  of	
  Patent-­‐Protected	
  DifferenQators	
  to	
  Mobile	
  Device	
  Manufacturers	
  
•    Topics	
  in	
  innovaQon	
  in	
  mobile	
  technology	
  by	
  Yuvee	
  
•    NeoKeys	
  –	
  How	
  it	
  works	
  and	
  why	
  it	
  is	
  criQcal	
  to	
  touchscreen	
  devices	
  
•    What	
  is	
  the	
  NeoKeys	
  Mixed	
  Media	
  Keypad?	
  
•    The	
  Challenge	
  of	
  Touchscreen	
  CluYer	
  (or	
  Making	
  Mobile	
  Screens	
  Big)	
  
•    The	
  Non-­‐Subscriber	
  Revenue	
  ImperaQve	
  –	
  ROI	
  on	
  Telecoms	
  CapEx	
  
•    Richness+Simplicity:	
  	
  The	
  Holy	
  Grail	
  of	
  Mobile	
  UI	
  
•    Yuvee	
  -­‐	
  Mobile	
  User	
  Experience	
  Conference	
  –	
  UX	
  Designers’	
  Den	
  Slides	
  
•    MoneQzing	
  the	
  Keypad	
  Real	
  Estate	
  on	
  Mobile	
  Devices	
  
•    The	
  Changing	
  Face	
  of	
  User	
  Input	
  on	
  Mobile	
  Devices	
  
•    Compound	
  versus	
  Elemental	
  Devices	
  –	
  New	
  Mobile	
  Device	
  Market	
  Strategies	
  
•    The	
  Incredible	
  Shrinking	
  Search	
  Results	
  Page	
  
•    Dynamic	
  Keypads:	
  Terminology	
  


                                                               ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     13	
  
Where	
  to	
  Read	
  the	
  White	
  Papers	
  

•  www.yuvee.com/prWhitePapers.php	
  	
  	
  

•  www.slideshare.net	
  and	
  www.scribd.com	
  	
  

•  Tim	
  Higginson s	
  profile	
  on	
  www.linkedin.com	
  	
  

•  Find	
  them	
  using	
  a	
  Google,	
  Bing	
  or	
  other	
  search	
  




                                ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     14	
  
About	
  Yuvee	
  
     •  Yuvee
            –  owns a global patent portfolio in mobile
            –  develops and operates www.webhub.mobi
            –  designs, develops and licenses innovation in mobile and
               converged device user experiences that make the next
               generation mobile and converged lifestyle effortless and
               immersive, including the mobile Web and apps
            –  provides advisory services in multiple areas relating innovation
               and the mobile and converged and cross-device user experience

     •  Contact: Tim Higginson at info@yuvee.com



Patents issued and pending – see lists at www.yuvee.com.
Yuvee, PiQ, WebHub and NeoKeys are trademarks of Yuvee, Inc.
Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied.

                                                                       ©	
  Yuvee,	
  Inc.	
  	
  All	
  rights	
  reserved.	
     15	
  

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Smartphone icons - System for Improved Organization and Access - 11.15.2011

  • 1. Improving     Organiza(on  and  Access     of   Icons     on     Smartphones   1  
  • 2.                    Current  methods  for  organizing  icons              on  smartphones   • The  current  methods  for  organizing,  managing   and  accessing  icons  on  smartphones  (and   other  devices)  include   –     Arrays  of  icons   –     Folders  of  icons   –     Lists   –     Tiles   ©  Yuvee,  Inc.    All  rights  reserved.   2  
  • 3.            Why  these  methods  aren’t  good  now   •    None  of  these  work  well  on  small  screen  mobile  devices  for  many  reasons   –  Icons   •  up  to  16  icons  appear  per  “desktop”  page  on  the  iPhone   •  smartphones  with  larger  screens  can  have  more  than  16   •  smartphone  users  frequently  have  5  or  more  pages  of  icons,  even  using  folders  of  icons   •  icons  can  open  apps,  websites,  documents  and  folders  of  icons   •  icon  folders  can  contain  up  to  12  or  more  icons   •  the  long  press  and  drag  system  of  moving  icons  is  unwieldy,  and  gets  less  so  as  more  icons  and  folders  are  added   •  this  icon  system,  even  with  a  highly  proficient  and  organized  user,  tends  to  bury  many  apps  in  less-­‐visited,  crowded  and   hard-­‐to-­‐see  areas   –  Folders     •  tend  to  hide  icons,  so  users  forget  what  is  in  them   •  folders  tend  to  pile  up  rapidly,  so  there  are  too  many  of  them,  even  for  a  single  category  of  icon   •  when  viewed  in  “closed”  folders,  icons  are  so  small  that  they  are  close  to  unreadable   –  Lists   •  lists  of  apps,  websites,  folders,  etc  is  cumberson  on  PC/laptop  size  screens,  let  alone  on  small  screen  mobile  devices   •  list-­‐based  environments  sQll  exist,  but  have  been  replaced  in  many  of  the  most-­‐used  contexts  by  icon-­‐based  GUI   •  the  organizaQon  of  lists  is  unwieldy  for  app,  folder  and  website  icons/names  …  what  order  is  the  list  in  …  alphabeQcal,   Qme  prefernce,  usage  preference,  …?   –  Tiles   •  it  is  too  early  to  know  whether  users  will  find  Qles  easy   •  even  with  Qles,  there  are  mulQple  issues  that  parallel  those  idenQfied  above,  such  as  how  many  Qles  are  workable  given   the  number  of  apps,  etc,  and  (b)  Qles  frequently  just  lead  to  icons,  lists,  etc.  thereby  only  pushing  the  problem  one  layer   down   3  
  • 4.                        Touchscreen  clu?er  is  growing  worse   •  The  problem  of  touchscreen  cluYer  is  growing  worse  because  the   number  of  icons  is  growing  rapidly   •  Icons  are  used  for  apps,  websites,  folders,  documents,  etc.   •  Please  read  our  earlier  "The  Problem  of  Touchscreen  CluYer”  white   paper  at  Slideshare.net     hYp://www.slideshare.net/Qmhigg/the-­‐incredible-­‐shrinking-­‐search-­‐results-­‐page-­‐82009           •  The  organizaQon  of,  and  interacQon  among,  icons  across  devices  is   inconsistent   •  for  instance,  touchscreen  smartphone  icons  are  organized  and  controlled   differently  from  icons  on  PC/laptop  desktops   4  
  • 5.                  SoluQon:   a  “Hub”  and  “Category”  system   •  Give  users  a  simple  means  to  organize  and  access  all  their  icons   •  Icons  of  any  kind  are  organized  and  viewable  in  a  “Hub”  and   “Category”  system     –  Hubs  are  always  viewable,  and  are  organized  in  a  scrolling  column   –  Categories  within  Hubs  are  viewable  whenever  a  user  selects  a  “Hub”,  and  are   organized  in  their  own  scrolling  column   –  a  combinaQon  of  a  click  on  a  Hub  and  a  click  on  a  Category  defines  a  set  of   “icon  results”     •  CreaQng  a   –  highly  scalable  system  that  is  instantly  understood  and  usable   –  with  every  icon  viewable  and  accessible  with  a  scroll  and  a  click  or  two   •  Our  brand  name  for  this  patented  technology  is  “NeoKeys”   –  for  a  list  of  currently  issued  patents,  visit  www.yuvee.com   ©  Yuvee,  Inc.    All  rights  reserved.   5  
  • 6. Example:    WebHub.mobi   •   We  have  implemented  this  “Hub”  and  “Category”  system   –  in  a  cloud  applicaQon  for  mobile  and  other  device   –  that  is  named  WebHub™   –  that  is  available  at  www.webhub.mobi       •  WebHub  is  opQmized  on  small  screen  mobile  devices  to  connect  users  and   websites  beYer  than  any  other  system   –  WebHub  moves  away  from  the  list-­‐based  organizaQon  of  search  results  that  is   used  by  Google,  Bing,  etc.,  and  also  away  from  list/index  based  bookmarking   paradigms  used,  for  instance,  by  many  browsers   –  for  more  on  WebHub,  please  read  our  white  papers  “What  is  WebHub?”  and   “What  is  a  connecQon  engine?”  (coming  soon)   •  Youtube  channel  for  WebHub  intro  and  tutorial  videos   www.youtube.com/users/webhubdotmobi   ©  Yuvee,  Inc.    All  rights  reserved.   6  
  • 7. Try  www.webhub.mobi   WebHub   •  is  free   •  is  private   •  will  change  your  mobile  search  and  surfing   •  enhances  your  mobile  Web  lifestyle   •  unifies  your  cross-­‐device  lifestyle   •  creates  a  personalized  web  experience  across  all   your  surfing  devices   •  demonstrates  a  beYer  icon  system   ©  Yuvee,  Inc.    All  rights  reserved.   7  
  • 8. Design  Principles   •  NeoKeys  and  WebHub  implement  exactly  the   principle  underlying  the  only  user  experience   design  that  works  on  small  screen  mobile   ① show  the  user  ONLY  what  the  user  needs  at  the  Qme   the  user  needs  it,  and     ② give  the  user  a  simple,  fast  way  of  switching  among   what  the  user  needs   ©  Yuvee,  Inc.    All  rights  reserved.   8  
  • 9.                      How  “Hubs”  and  “Categories”  work  in  pictures   •  Scrolling  column  of  “Hubs”   •  Currently  showing  the  following  “app”  Hubs   §  Game  Apps   §  News  Apps   §  Travel  Apps   §  Camera  Apps   •  Game  Apps  Hub  is  currently  acQve,  meaning   §  it  was  selected  by  the  user   §  the  lem  hand  column  (“Categories”)  show  Qtles  of   categories/groupings  of  the  user’s  game  apps   §  the  middle  “icon”  keys  show  the  games  within  the   currently  acQve  “category”  key  that  is  labeled  “Game  1”     •  Every  “Hub”  has  a  set  of  lem  hand  column   “Category”  keys  that  show  only  when  a  “Hub”   is  selected   ©  Yuvee,  Inc.    All  rights  reserved.   9  
  • 10.        How  “Hubs”  and  “Categories”  work  in  pictures   •  Scrolling  column  of  “Categories”   •  Currently  showing  the  following  “Categories”   within  “Game  Apps”  Hub   §  Game  1   §  Game  2   §  Game  3   §  Game  4   •  “Game  1”  category  is  currently  acQve,   meaning   §  it  was  selected  by  the  user   §  the  middle  “icon”  keys  show  the  games  within  the   currently  acQve  “category”  key  that  is  labeled  “Game  1”     ©  Yuvee,  Inc.    All  rights  reserved.   10  
  • 11.        How  “Hubs”  and  “Categories”  work  in  pictures   •  A  set  of  icons  (for  apps,  websites,   documents,  videos,  music,  etc)     •  In  this  example,  the  icons  are  showing  a  set   of  game  app  icons  because  the  user  has   selected  (1)  “Game  Apps”  Hub  and  (2)  the   “Game  1”  category  within  that  Hub  …  and   the  icons  for  these  apps  have  been   allocated  to  appear  in  that  context   ©  Yuvee,  Inc.    All  rights  reserved.   11  
  • 12.                Works  across  all  types  of  icons   •  Any  and  all  types  of  icons  can  be  efficiently   organized  and  accessed  using  this  Hub  and   Category  system   §  Icons  can  be  for  any  or  all  of  apps,  websites,   documents,  media,  tv  shows,  tv  channels,  etc.   §  “powered  by  NeoKeys”   §  patents  issued  and  pending  in  US  and  overseas   ©  Yuvee,  Inc.    All  rights  reserved.   12  
  • 13. More  White  Papers   •  What  is  WebHub.mobi?    (coming  soon)   •  What  is  a  connecQon  engine?  (coming  soon)   •  What  is  PiQ?   •  The  Importance  of  Patent-­‐Protected  DifferenQators  to  Mobile  Device  Manufacturers   •  Topics  in  innovaQon  in  mobile  technology  by  Yuvee   •  NeoKeys  –  How  it  works  and  why  it  is  criQcal  to  touchscreen  devices   •  What  is  the  NeoKeys  Mixed  Media  Keypad?   •  The  Challenge  of  Touchscreen  CluYer  (or  Making  Mobile  Screens  Big)   •  The  Non-­‐Subscriber  Revenue  ImperaQve  –  ROI  on  Telecoms  CapEx   •  Richness+Simplicity:    The  Holy  Grail  of  Mobile  UI   •  Yuvee  -­‐  Mobile  User  Experience  Conference  –  UX  Designers’  Den  Slides   •  MoneQzing  the  Keypad  Real  Estate  on  Mobile  Devices   •  The  Changing  Face  of  User  Input  on  Mobile  Devices   •  Compound  versus  Elemental  Devices  –  New  Mobile  Device  Market  Strategies   •  The  Incredible  Shrinking  Search  Results  Page   •  Dynamic  Keypads:  Terminology   ©  Yuvee,  Inc.    All  rights  reserved.   13  
  • 14. Where  to  Read  the  White  Papers   •  www.yuvee.com/prWhitePapers.php       •  www.slideshare.net  and  www.scribd.com     •  Tim  Higginson s  profile  on  www.linkedin.com     •  Find  them  using  a  Google,  Bing  or  other  search   ©  Yuvee,  Inc.    All  rights  reserved.   14  
  • 15. About  Yuvee   •  Yuvee –  owns a global patent portfolio in mobile –  develops and operates www.webhub.mobi –  designs, develops and licenses innovation in mobile and converged device user experiences that make the next generation mobile and converged lifestyle effortless and immersive, including the mobile Web and apps –  provides advisory services in multiple areas relating innovation and the mobile and converged and cross-device user experience •  Contact: Tim Higginson at info@yuvee.com Patents issued and pending – see lists at www.yuvee.com. Yuvee, PiQ, WebHub and NeoKeys are trademarks of Yuvee, Inc. Other trademarks are the property of their respective owners. No relationship or endorsement is intended or implied. ©  Yuvee,  Inc.    All  rights  reserved.   15