Smu mba sem 4 marketing spring 2016 assignments
- 1. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com SMU MBA SEM 4 MARKETING SPRING 2016 ASSIGNMENTS MK0015-Services Marketing and Customer Relationship Management 1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals. Targeting goals 10 2 List & classify the 7P’s of marketing. 7P’s of marketing 10 3 Describe the Howard Sheth model of customer Behaviour. Howard Sheth model 4 What are the uses of IT in the Education& Banking sector? Uses of IT in the Educationsector Uses of IT in the Banking sector 5 Describe the nature of service marketing. nature of service marketing 6 Write short notes on: a) e-CRM b) Customer Life Cycle MK0016- Advertising Management and Sales Promotion 1 List some of the factors that affectadvertising in India. Explanation of the concepts 10 10 2 Write a short notes on: A. Media Planners B. Media Buyers 3 Describe the AIDA model of consumer response hierarchy. Explanation of the concepts 10 10
- 2. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail. Define media 2 Explanation of the concepts 8 10 5 What are the various media that may be used for direct marketing? What are their pros and cons? Explanation of concepts 5 Pros and Cons 5 10 6 Describe the Consumer ProtectionAct and its strengths and weaknesses. Explanation of the concepts 5 Strengths and Weakness 5 MK0017- E-MARKETING 1 Explain the collaborativeClick-and-Brick model. collaborativeClick-and-Brick model 10 2 Explain the factors that influence e-consumer’s buying behavior. Factors that influence e-consumer’s buying behavior 3 Explain the advertising media commonly used by businesses to implement their emarketing plans. Advertising media 10 4 What is affiliate marketing? Affiliate marketing 10 10 5 Briefly explain copyright& trademark. Copyright trademark 6 Write short notes on: a) Blogs b) Classified advertising MK0018– International Marketing 1 Differentiate between GATT and WTO GATT WTO 2 Write short notes on the following: A. International franchising B. International contractmanufacturing 3 What are the stages in which international markets are screened and analysed? 4 Stages 2.5*4 10
- 3. WWW.SMUSOLVEDASSIGNMENTS.COM EMAIL US AT- solvemyassignments@gmail.com 4 What is counter-trade? Describe the various types of counter-trade. Explanation of the concepts Types 5 Discuss the role of sales promotion and personal selling in international marketing. Sales promotion Personal Selling 6 Write short notes on the following: a. Bill of Exchange b. Packing list c. Air way bill d. Certificate of origin e. Consular invoice GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at solvemyassignments@gmail.com