Mk0015 assignment spring_2016
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This document provides the details of an assignment for a Services Marketing and Customer Relationship Management course. It includes 6 questions worth a total of 60 marks. The questions cover topics like targeting goals, the 7 P's of marketing, the Howard Sheth model of customer behavior, uses of IT in education and banking sectors, the nature of service marketing, and short notes on e-CRM and the customer lifecycle. Students are instructed to answer all questions, with responses for 10-mark questions being approximately 400 words.
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Mk0015 assignment spring_2016
- 1. Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com ASSIGNMENT DRIVE SPRING 2016 PROGRAM Master of Business Administration- MBA SEMESTER 4 SUBJECT CODE & NAME MK0015 –Services Marketing and Customer Relationship Management BK ID B1808 CREDITS & MARKS 4 Credits, 60 marks Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme. Q.No Questions Marks Total Marks 1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals. Targeting goals 10 10 2 List & classify the 7P’s of marketing. 7P’s of marketing 10 10 3 Describe the Howard Sheth model of customer Behaviour. Howard Sheth model 10 10 4 What are the uses of IT in the Education & Banking sector? Uses of IT in the Education sector Uses of IT in the Banking sector 5 5 10 5 Describe the nature of service marketing. nature of service marketing 10 10 6 Write short notes on: a) e-CRM b) Customer Life Cycle GetAnswersonwww.smuhelp.com
- 2. Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com Get Answers on www.smuHelp.comGetAnswersonwww.smuHelp.com a) e-CRM b) Customer Life Cycle 5 5 10 GetAnswersonwww.smuhelp.com