SlideShare a Scribd company logo

SMX@adtech: Search Engine Optimization Tactics — BrianKlais

Download as PPTX, PDF
A
adtech_fan

The document discusses natural search advertising and how to optimize websites for natural or organic search results. It provides metrics and tactics for improving click-through rates, keyword coverage, landing page placement and yield. These include techniques like URL rewriting, optimizing titles and meta tags, and link building. The document emphasizes treating natural search as an advertising channel and using metrics to iterate tactics and measure performance.

TechnologyBusiness
1 of 23
Downloaded 11 times
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais
SMX@adtech: Search Engine Optimization Tactics — BrianKlais

More Related Content

PPT
Content strategy and discovery
Matt Loney
 
PDF
One Guide to Remarketing - By One Net Marketing
One Net Inc.
 
PPTX
Google Adwords 101
Coryon Redd
 
PDF
B.Armour Bio 2 Pages
Barbara Armour
 
PDF
From Website to Web Presence: Building the RoadMap for your Business
Marketing CoPilot - Marie Wiese
 
PPT
Online advertising and ad auctions at google
Hamzeh Banat
 
PPTX
Feeling Overwhelmed by Data?
Act-On Software
 
PPTX
AirFrance Digital Marketing Strategy
Idris Kavak
 
Content strategy and discovery
Matt Loney
 
One Guide to Remarketing - By One Net Marketing
One Net Inc.
 
Google Adwords 101
Coryon Redd
 
B.Armour Bio 2 Pages
Barbara Armour
 
From Website to Web Presence: Building the RoadMap for your Business
Marketing CoPilot - Marie Wiese
 
Online advertising and ad auctions at google
Hamzeh Banat
 
Feeling Overwhelmed by Data?
Act-On Software
 
AirFrance Digital Marketing Strategy
Idris Kavak
 

What's hot (19)

PPTX
Morgenmøde business intelligence sitecore-website
IsaLindbaek
 
PPTX
Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn
Kun Liu
 
PPTX
Air France Digital Marketing Strategy
Gareth Jones
 
PPT
Crucial SEO terms
Treuemax
 
PDF
SLS Integrated Marketing Services
Street Level Studio
 
PPTX
GDN - Why display matters
George Yfantis
 
DOCX
AIR FRANCE INTERNET MARKETING
Swarupa Rani Sahu
 
PPTX
Advanced SEO for eCommerce | eCelticSEO | Internet Retailing Summit Presentat...
Brian Martin
 
PDF
Increasing the Visibility of Your Business Online
Vanessa Vallejo
 
PPTX
Concern Digital Training 26th August 2015
Vanessa Vallejo
 
PDF
Maximising Google Search and Display - DMX Dublin Conference March 2013
Vanessa Vallejo
 
PDF
Online Marketing. E-Commerce Solutions
e2market
 
PPTX
Air france deck final
Kaushik Nuvvula
 
PPTX
Multi channel mix - Daan Goor
The Reference
 
PDF
Sls integrated marketing services
Street Level Studio
 
PPTX
How Competitive Keyword Research Fuels Lead Gen
Convirza
 
PDF
Basic Metrics for Web Analytics and SEM by Gloria Buono
gloriabuonodaly
 
PPTX
Search Retargeting: Expanding Paid Search
aiCommerce
 
PPTX
SEM At Envigo
Vijaya Chaudhary
 
Morgenmøde business intelligence sitecore-website
IsaLindbaek
 
Data-Driven Reserve Prices for Social Advertising Auctions at LinkedIn
Kun Liu
 
Air France Digital Marketing Strategy
Gareth Jones
 
Crucial SEO terms
Treuemax
 
SLS Integrated Marketing Services
Street Level Studio
 
GDN - Why display matters
George Yfantis
 
AIR FRANCE INTERNET MARKETING
Swarupa Rani Sahu
 
Advanced SEO for eCommerce | eCelticSEO | Internet Retailing Summit Presentat...
Brian Martin
 
Increasing the Visibility of Your Business Online
Vanessa Vallejo
 
Concern Digital Training 26th August 2015
Vanessa Vallejo
 
Maximising Google Search and Display - DMX Dublin Conference March 2013
Vanessa Vallejo
 
Online Marketing. E-Commerce Solutions
e2market
 
Air france deck final
Kaushik Nuvvula
 
Multi channel mix - Daan Goor
The Reference
 
Sls integrated marketing services
Street Level Studio
 
How Competitive Keyword Research Fuels Lead Gen
Convirza
 
Basic Metrics for Web Analytics and SEM by Gloria Buono
gloriabuonodaly
 
Search Retargeting: Expanding Paid Search
aiCommerce
 
SEM At Envigo
Vijaya Chaudhary
 
Ad

Similar to SMX@adtech: Search Engine Optimization Tactics — BrianKlais (20)

PDF
Post-Click MarketingPresentatie Pragma
Damian Bott
 
PDF
David Terry, Website Optimization and Automation to Maximize Lead Generation ...
webcontent2007
 
PPTX
Online marketing Strategy
dulare
 
PPTX
The New CMO - Mark Krebs, Covario
Webtrends
 
PDF
Siderean and AWS (AWS Startup Event LA 2008)
Bradley Allen
 
PDF
Integración de campañas Online Eficientes ( display & search )
Engel Fonseca
 
PDF
Kennissessie upstream martijn beijk comscore
Upstream
 
PPTX
PageTraffic Reviews Metric Driven SEO at TFMA
Navneet Kaushal
 
PPTX
Carjet Group B
fabrizioluongo
 
PPTX
Ralph Paglia Recommended Digital Marketing Strategy
Ralph Paglia
 
PDF
The Cmo Solution
John Kottcamp
 
PPTX
Success with Personalized Ad Retargeting: How Sisense Increased Conversions b...
Marketo
 
PPTX
DATA Targeting - Powering Display Advertising
ijsid
 
PPTX
Pianificazione strategica per la creazione di un Global E-Commerce
Federico Gasparotto
 
PPTX
Webinar how to increase conversions and lower cpa on the google display network
Acquisio
 
PDF
Online Proposition & Sales Flow Automotive | Douglas & Breitner
Stephan Schroeders (+31 645600507)
 
PDF
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Altex Marketing OÜ
 
PPT
Web Solution
ecosmossolutions
 
PDF
Seo 4 Fundamentals
guesta416c6e
 
PDF
Marketo Real Time Web Personalisation
Marketo
 
Post-Click MarketingPresentatie Pragma
Damian Bott
 
David Terry, Website Optimization and Automation to Maximize Lead Generation ...
webcontent2007
 
Online marketing Strategy
dulare
 
The New CMO - Mark Krebs, Covario
Webtrends
 
Siderean and AWS (AWS Startup Event LA 2008)
Bradley Allen
 
Integración de campañas Online Eficientes ( display & search )
Engel Fonseca
 
Kennissessie upstream martijn beijk comscore
Upstream
 
PageTraffic Reviews Metric Driven SEO at TFMA
Navneet Kaushal
 
Carjet Group B
fabrizioluongo
 
Ralph Paglia Recommended Digital Marketing Strategy
Ralph Paglia
 
The Cmo Solution
John Kottcamp
 
Success with Personalized Ad Retargeting: How Sisense Increased Conversions b...
Marketo
 
DATA Targeting - Powering Display Advertising
ijsid
 
Pianificazione strategica per la creazione di un Global E-Commerce
Federico Gasparotto
 
Webinar how to increase conversions and lower cpa on the google display network
Acquisio
 
Online Proposition & Sales Flow Automotive | Douglas & Breitner
Stephan Schroeders (+31 645600507)
 
Robin Gurney- Aeg eksperimenteerida otsimootoriturundusega.
Altex Marketing OÜ
 
Web Solution
ecosmossolutions
 
Seo 4 Fundamentals
guesta416c6e
 
Marketo Real Time Web Personalisation
Marketo
 
Ad

More from adtech_fan (20)

PPT
Mobile Mix: The Future of Mobile — Sophia Stuart
adtech_fan
 
PPT
ADSPACE Measurement and Metrics — Shelley Ellis
adtech_fan
 
PPTX
ADSPACE Measurement and Metrics — Jarck Mardack
adtech_fan
 
PPT
ADSPACE Measurement and Metrics — Arjun Jayaram
adtech_fan
 
PPTX
ADSPACE Tools and Technologies — Andrew Silverman
adtech_fan
 
PPTX
ADSPACE_Tools and Technologies — Andrew Silverman
adtech_fan
 
PPT
ADSPACE Closing Keynote — Ian Lee
adtech_fan
 
PPTX
ADSPACE Workshop Series — Steen Andersson
adtech_fan
 
PPT
ADSPACE_10 Proven Methods — Doug Burke
adtech_fan
 
PPT
The Almighty Local Dollar — Michele Slack
adtech_fan
 
PPT
The Almighty Local Dollar — Greg Sterling
adtech_fan
 
PPT
Local Search Tactics — Matt McGee
adtech_fan
 
PDF
Content Marketing Strategies — Rebecca Watson
adtech_fan
 
PDF
Venable Sponsored Workshop 2
adtech_fan
 
PDF
Venable Sponsored Workshop 1
adtech_fan
 
PDF
Master Class Workshop: Designing for Conversion — Paul Pangaro
adtech_fan
 
PPT
Media Trust Sponsored Workshop — Forrester
adtech_fan
 
PPT
Media Trust Sponsored Workshop
adtech_fan
 
PPT
SMX@adtech: Trends and Developments — JeffPruitt
adtech_fan
 
PPT
SMX@adtech: Search Engine Optimization Tactics — JulieSun
adtech_fan
 
Mobile Mix: The Future of Mobile — Sophia Stuart
adtech_fan
 
ADSPACE Measurement and Metrics — Shelley Ellis
adtech_fan
 
ADSPACE Measurement and Metrics — Jarck Mardack
adtech_fan
 
ADSPACE Measurement and Metrics — Arjun Jayaram
adtech_fan
 
ADSPACE Tools and Technologies — Andrew Silverman
adtech_fan
 
ADSPACE_Tools and Technologies — Andrew Silverman
adtech_fan
 
ADSPACE Closing Keynote — Ian Lee
adtech_fan
 
ADSPACE Workshop Series — Steen Andersson
adtech_fan
 
ADSPACE_10 Proven Methods — Doug Burke
adtech_fan
 
The Almighty Local Dollar — Michele Slack
adtech_fan
 
The Almighty Local Dollar — Greg Sterling
adtech_fan
 
Local Search Tactics — Matt McGee
adtech_fan
 
Content Marketing Strategies — Rebecca Watson
adtech_fan
 
Venable Sponsored Workshop 2
adtech_fan
 
Venable Sponsored Workshop 1
adtech_fan
 
Master Class Workshop: Designing for Conversion — Paul Pangaro
adtech_fan
 
Media Trust Sponsored Workshop — Forrester
adtech_fan
 
Media Trust Sponsored Workshop
adtech_fan
 
SMX@adtech: Trends and Developments — JeffPruitt
adtech_fan
 
SMX@adtech: Search Engine Optimization Tactics — JulieSun
adtech_fan
 

Recently uploaded (20)

PDF
Review of recent advances in non-invasive hemoglobin estimation
IAESIJAI
 
PDF
Dropbox Q2 2025 Financial Results & Investor Presentation
Dropbox
 
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
Akar16
 
PDF
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
SOFTTECHHUB
 
PDF
Diabetes mellitus diagnosis method based random forest with bat algorithm
IAESIJAI
 
PDF
NewMind AI Weekly Chronicles - August'25 Week I
NewMind AI
 
PDF
Agricultural_Statistics_at_a_Glance_2022_0.pdf
SandeepSingh286037
 
PDF
KodekX | Application Modernization Development
KodekX
 
PDF
How UI/UX Design Impacts User Retention in Mobile Apps.pdf
SynapseIndia
 
PDF
Unlocking AI with Model Context Protocol (MCP)
Brian McKeiver
 
PDF
NewMind AI Monthly Chronicles - July 2025
NewMind AI
 
PPTX
Big Data Technologies - Introduction.pptx
kuthubussaman1
 
PDF
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
SOFTTECHHUB
 
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
flufftailshop
 
PDF
Approach and Philosophy of On baking technology
30anthuong17
 
PPTX
Detection-First SIEM: Rule Types, Dashboards, and Threat-Informed Strategy
ReZa AdineH
 
PDF
Chapter 3 Spatial Domain Image Processing.pdf
Getnet Tigabie Askale -(GM)
 
PDF
Building Integrated photovoltaic BIPV_UPV.pdf
SandeepSingh286037
 
PDF
Advanced methodologies resolving dimensionality complications for autism neur...
IAESIJAI
 
PPTX
MYSQL Presentation for SQL database connectivity
Swati270511
 
Review of recent advances in non-invasive hemoglobin estimation
IAESIJAI
 
Dropbox Q2 2025 Financial Results & Investor Presentation
Dropbox
 
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
Akar16
 
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
SOFTTECHHUB
 
Diabetes mellitus diagnosis method based random forest with bat algorithm
IAESIJAI
 
NewMind AI Weekly Chronicles - August'25 Week I
NewMind AI
 
Agricultural_Statistics_at_a_Glance_2022_0.pdf
SandeepSingh286037
 
KodekX | Application Modernization Development
KodekX
 
How UI/UX Design Impacts User Retention in Mobile Apps.pdf
SynapseIndia
 
Unlocking AI with Model Context Protocol (MCP)
Brian McKeiver
 
NewMind AI Monthly Chronicles - July 2025
NewMind AI
 
Big Data Technologies - Introduction.pptx
kuthubussaman1
 
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
SOFTTECHHUB
 
Mobile App Security Testing_ A Comprehensive Guide.pdf
flufftailshop
 
Approach and Philosophy of On baking technology
30anthuong17
 
Detection-First SIEM: Rule Types, Dashboards, and Threat-Informed Strategy
ReZa AdineH
 
Chapter 3 Spatial Domain Image Processing.pdf
Getnet Tigabie Askale -(GM)
 
Building Integrated photovoltaic BIPV_UPV.pdf
SandeepSingh286037
 
Advanced methodologies resolving dimensionality complications for autism neur...
IAESIJAI
 
MYSQL Presentation for SQL database connectivity
Swati270511