Snickers uses commercials featuring famous people to show that people act strangely when hungry but return to normal after eating a Snickers. Their slogan is "You're not you when you're hungry." M&M's commercials try to appeal to everyone with humor, such as a commercial depicting limits of love, and their slogan is "Chocolate's better with M." Both companies have shifted from targeting only children to audiences of all ages through celebrity endorsements and humorous themes.