Soap Mags Analysis
- 2. “FREEVIEW” highlighted to catch the eye of older, loyal audience Strap at top caters for change in audience habits Website nestled in masthead gives audience Dates info is valid for. another way to access the Published weekly. brand. This encourages brand loyalty Masthead extends beyond image and has a shadow behind it, so it stands out from the page. Simple, restrained colour scheme creates a All text except strap is high quality product. in lower case – Red draws in reader’s grammatically correct. eye as it stands out More mature mode of from the white. address. Oldest brand on the market Trusted by a wide audience Produced by the BBC
- 3. Star’s eye is in centre of Three features the page, breaking the arranged down rule of thirds and part of then side of the his face is obscured. page in negative space next to The star is famous star. enough to attract audiences even when he is hidden from view. Headings in bold, sub- headings in same font, black. Caption anchored on star’s lapel. Name of programme, day and Main feature: “Doctor channel. Gives Who” is largest text audience easy access on page, anchoring the star. Barcode, price, region. “Is there life after...” Region is given because creates a story for the times and programmes audience to follow. change
- 4. For this magazine, value for Eight colours used to make money is key. Six images gives this publication bright, cheap the audience this. and cheerful. They want it to jump out at you so you buy it. Wide banner at top catches audience’s eye Photographs look like on news stand as it is they are snapshots from different to other soap the soap. mags. Lots of exclamation Wide banner, “2 weeks marks and rhetorical revealed” implies value questions to create for money excitement. Stars on page are referred to by their stage name, content is based Not clean cut, features entirely on soap story are made to look like the line. page has been ripped, photographs don’t A large amount of text is always fit inside their in capital letters, making box. the stories jump out at Features which are tilted the audience. are to the same amount and angle.
- 5. Strap informs audiences of the quality of magazine, announcing themselves as “Best for Sky and Virgin”. Also including the Sky and Virgin logo’s which owners should be familiar with. Button used on strap to Five colours used, but only 4 promote the magazine itself. mainly used in colour “More channels than any scheme. other TV mag!” Masthead has shadow The ‘pops’ of orange used behind it, makes it jump out make the features and from the page. buttons stand out. The dates shown and “week” being used in the masthead show that the magazine is published weekly. All headings are in capital letters and bold so they jump Most shows featured on out at the audience. cover are dramas, not soaps. Aiming the magazine at a genre specific audience.
- 6. Nine colours used to make this publication bright, cheap and cheerful. They want it to jump out at you so you buy it. The days of the week are colour coded so the audience can easily find the day they need. The button uses 4 different contrasting colours to jump out at the buyer as it promotes the cheap price of ‘49p’.