Social and Digital Analytics Class #1
This document provides a summary of an individual's credentials and experience in digital analytics. It includes: - Over 10 years of experience in digital analytics, exclusively working in that field. - Experience at both agencies and corporations as the Director of Analytics. Also maintains a blog on digital analytics. - A definition of digital marketing analytics from analytics expert Avinash Kaushik focusing on improving customer experience and business outcomes. - Lists of key metrics tracked across major digital marketing channels like Facebook, Twitter, websites, email, mobile apps, and more. - Common fundamental marketing questions that analytics can help answer around targeting, awareness, satisfaction, content performance, spending, and future strategy. -
Social and Digital Analytics Class #1
- 2. Credentials Places That Educated Me Places That Hired MeExperience • Director of Analytics • 10 yrs. of experience in the digital analytics field • Exclusively worked in the digital analytics space • Agency & Corporate Experience • Digital Analytics Blogger shawn-mcgahee.com
- 3. Experience
- 5. What is Digital Marketing Analytics?
- 6. Digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline) - Avinash Kaushik author of Web Analytics 2.0
- 7. Facebook Twitter LinkedIn Website Loyalty Programs Email Mobile Apps Digital Video Media Search Instagram Snapchat Tumblr
- 8. Facebook Paid Impressions Organic impressions Followers Paid Favorites Paid Replies Paid Retweets Mentions Views Clicks Engagement Rate Organic Favorites Organic Replies Organic Retweets Visits Unique Visitors Page Views Bounce Rate Entrances Exits Revenue Goal Conversion Rate Time Spent Page Views per Visits Visit Frequency Return Visits Subscribers LTV Revenue Usage Frequency Subscribers Delivered Open Clicks CTR Open Rate Unsubscribes Unsubscribe Rate Subscribers LTV Revenue Usage Frequency Views Shares % Completion Likes Comments Shares Embedded Views Impressions Clicks CTR Conversion Conversion Rate Impressions Clicks CTR Conversion Conversion Rate Keyword Rank Views Favorites Comments Followers Impressions Reach Reblogs Hears Replies Paid Impressions Organic impressions Followers Follower Growth Rate Paid Likes Paid Comments Mentions Views Clicks Engagement Rate Paid Impressions Organic impressions Followers Paid Likes Paid Comments Paid Interactions Clicks Engagement Rate Organic Likes Organic Comments Organic Interactions
- 9. Fundamental Marketing Questions Who should we target? Are we driving awareness? What is our customer’s satisfaction? What content does our audience like? Where should we spend our money? What’s the ROI? How should we market in the future?
- 10. What Will This Class Cover?
- 11. This course covers every aspect of digital marketing and business operations including the following topics: Mastering the digital analytics and strategy practice provides both a competitive advantage and a foundation for the future. Social Search Site Email Paid Media
- 12. For each digital topic we will cover: Metric Definitions Real World Examples Analytics Techniques Recap of Topic
- 13. Syllabus Review
- 14. For the next class: 1. Read Chapter 1 in DIGITAL MARKETING ANALYTICS (DMA) BY CHUCK HEMANN & KEN BURBARY 2. Watch this video https://www.youtube.com/watch?v=_PWqIMQux-g