Inside Google Analytics
- 1. Inside Google Analytics Chris Kenworthy Google Analytics Certified Professional chris@mediagroup1.com | @skyhawk133
- 6. Web analytics is the measurement , collection , analysis and reporting of internet data for purposes of understanding and optimizing web usage.
- 7. Then & Now
- 10. Hits Pageviews Bandwidth Visits Hosts Browsers Referrers
- 11. Visits Unique Visitors Page Views New vs. Returning Languages Average Pageviews Time on Site Bounce Rate Loyalty Receny Length of Visit Depth of Visit Direct Traffic Search Traffic Referring Sites Keywords Campaigns Top Landing Pages Top Exit Pages Site Overlay AdSense E-Commerce Event Tracking Advanced Segmentation Goals
- 12. Options
- 16. The Right Focus
- 17. Customer Centric
- 19. Is it worth it to invest time in social media?
- 20. Is our brand recognition increasing?
- 21. How can we improve conversions 10% in 6 months?
- 22. What does it cost to earn $1 from our web site?
- 23. Where should we focus our SEO resources?
- 24. “ Web Analytics An Hour A Day” – Avinash Kaushik
- 25. Getting Started
- 28. Dashboard
- 31. Visitors
- 32. Map Overlay New vs. Returning Languages Visitor Trending Visits Absolute Unique Pageviews Average Pageviews Time on Site Bounce Rate Visitor Loyalty Loyalty Recency Length of Visit Depth of Visit
- 33. Browser Capabilities Browsers Operating Systems Browsers and OS Screen Colors Screen Resolutions Flash Versions Java Support Network Properties Network Location Hostnames Connection Speeds User Defined
- 38. Traffic Sources
- 39. Direct Traffic Referring Sites Search Engines All Traffic Sources AdWords AdWords Campaigns Keyword Positions TV Campaigns Keywords Campaigns Ad Versions
- 43. Content
- 44. Top Content Content by Title Content Drilldown Top Landing Pages Top Exit Pages Site Overlay Site Search AdSense Event Tracking
- 46. Goals
- 47. Total Conversions Conversion Rate Goal Verification Reverse Goal Path Goal Value Goal Abandoned Funnels Funnel Visualization
- 50. Ecommerce
- 51. Total Revenue Conversion Rate Average Order Value Product Performance Product Overview Product SKUs Categories Transactions Visits to Purchase Days to Purchase
- 54. Custom Reporting
- 56. Tips & Tricks
- 57. Google Analytics URL Builder ?utm_source=twitter&utm_medium=social&utm_campaign=aug13feature
- 58. Track Clicks as Goals onClick="javascript: pageTracker._trackPageview('/link/linkname');"
- 60. Share AdWords Cost Data
- 62. Analysis Ninja
- 63. Questions? Chris Kenworthy Google Analytics Certified Professional chris@mediagroup1.com | @skyhawk133
Editor's Notes
- #46: Top Landing Pages Report