Web Analytics
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Analytics provides insights into website traffic and user behavior by tracking visits and page views through a small script. The data can show what content and traffic sources perform best, as well as how long users engage with different pages and keywords. However, analytics should inform business goals and not be an end itself, as interpreting numbers requires context. The key is to understand your audience and how to measure success in driving them to desired actions through content, then make tweaks and repeat testing.
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Web Analytics
- 1. Web Analytics Making Sense of Mumbo-Jumbo
- 2. Analytics 101 A small tracking script records each visit and page view Reporting is not Analysis Analytics should inform and be informed by business goals It’s not a perfect science
- 3. Traffic Overview Numbers need context Trendspotting What are your goals?
- 4. Content is King What are visitors looking at? What aren’t they looking at? What content performs well?
- 5. Traffic Sources Search Engines Keywords you have Keywords you want ND Search Google.com Referring Sites Incoming links Where are they going? Who is linking to you?
- 6. BOUNCE RATE A user leaves after visiting a single page
- 7. Bouncy Content Content performance compared to the rest of the site
- 8. Bouncy Keywords Keyword performance compared to the rest of the site
- 9. Drawing Conclusions Who is your audience? What do you want them to do? How can you measure that? Measure, tweak, and repeat.