Here are some key characteristics of people/groups we are most willing to change our behavior for:
- People in positions of legitimate authority over us (parents, teachers, bosses)
- Experts or people perceived to have knowledge/experience in a given area
- Groups we want to be accepted/included by (friends, social groups)
- Groups that can reward or punish us for our behavior (workplace, school)
- Unanimous groups where we don't want to stand out or be different
- People we respect, admire or look up to in some way
- People who can influence our reputation or social standing