SOCIAL MEDIA and
TECHNICAL COMMUNICATION
     A Course in Progress

           By Jennifer Riehle




      ENG 675 | Spring 2011 | April 26th, 2011
PREVIEW
        • Opportunity

        • Objectives

        • Constraints
        • Methodology

        • Rhetorical Strategy

        • Results

        • Review

ENG 675 | Spring 2011             April 26th, 2011
OPPORTUNITY
        The emergence of social media has
        created new jobs for technical
        communicators
             ‣ Interestin a course on social media and
                emerging technologies
             ‣ Currentlyoffered but timeline for
                permanent implementation is limited


ENG 675 | Spring 2011                                 April 26th, 2011
OBJECTIVES
        • Research similar courses

        • Develop a course that considers the use
           of social media from a technical
           communication perspective
        • Build in flexibility for study of emerging
           technologies
        • Make the course content available to
           others

ENG 675 | Spring 2011                                 April 26th, 2011
CONSTRAINTS




   TIME
              Stefan
CONSTRAINTS

        • Time: the research
        • Time: the lesson plans
        • Time: staying relevant
        • Personal background



ENG 675 | Spring 2011                 April 26th, 2011
METHODOLOGY

        • Research
        • Reading
        • Planning
        • Creating



ENG 675 | Spring 2011                 April 26th, 2011
methodology: RESEARCH
       • Indiana University   • Bowling Green
                               University
       • University of
          Massachusetts       • Clemson University
       • Kansas University    • Minnesota State
                               University
       • University of
          Central Florida



ENG 675 | Spring 2011                           April 26th, 2011
methodology: RESEARCH
       • Indiana University   • Bowling Green
                               University
       • University of
          Massachusetts       • Clemson University
       • Kansas University    • Minnesota State
                               University
       • University of
          Central Florida



ENG 675 | Spring 2011                           April 26th, 2011
methodology: RESEARCH
       • Indiana University   • Bowling Green
                               University
       • University of
          Massachusetts       • Clemson University
       • Kansas University    • Minnesota State
                               University
       • University of
          Central Florida     • NC State University



ENG 675 | Spring 2011                           April 26th, 2011
methodology: READING
      Engage: The Complete Guide for Brands and Businesses to Build,
      Cultivate and Measure Success in the New Web
      Brian Solis

      Conversation and Community: The Social Web for Documentation
      Anne Gentle

      Letting Go of the Words: Writing Web Content that Works
      Janice (Ginny) Reddish

      Designing Social Interfaces: Principles, Patterns and Practices for
      Improving the User Experience
      Christian Crumlish and Erin Malone

      The Yahoo Style Guide: the Ultimate Sourcebook for Writing, Editing,
      and Creating Content for the Web



ENG 675 | Spring 2011                                                       April 26th, 2011
methodology: PLANNING

        • Tying readings to in-class discussion
        • Getting the students to write
        • Finding time for presentations
        • Keeping the content relevant



ENG 675 | Spring 2011                             April 26th, 2011
methodology: CREATING

• The website

• The syllabus

• Writing the
 lesson plans



                      Stefan
RHETORICAL STRATEGIES

        • Course content
             ‣ Online   ethics and privacy issues
             ‣ Managing     employees and management
             ‣ Evaluating   and writing for your audience



ENG 675 | Spring 2011                                  April 26th, 2011
RHETORICAL STRATEGIES


        • Course organization
             ‣ Canons   of Rhetoric - Arrangement




ENG 675 | Spring 2011                               April 26th, 2011
RHETORICAL STRATEGIES

        • Project delivery via WordPress
             ‣ Immediacy     of related information
             ‣ Using    the public sphere
             ‣ Ethos




ENG 675 | Spring 2011                                 April 26th, 2011
RESULTS




ENG 675 | Spring 2011             April 26th, 2011
RESULTS
        • Shared work with others
             ‣ Schools       who indicated interested
             ‣ Dr. Gretchen Perbix, Minnesota State
                University
             ‣ Dr.      Richard Waters, NC State University
        • Hope to see some of my work used in the
           creation of a permanent course

ENG 675 | Spring 2011                                         April 26th, 2011
REVIEW
        • New technologies mean new opportunities
           for technical communicators
        • Course designed to fill a need and still be
           flexible for future technologies
        • Content to be shared with others



ENG 675 | Spring 2011                            April 26th, 2011
with gratitude...
• Dr. Stan Dicks

• Dr. Brad Mehlenbacher

• John Martin

• Sarah McKone

• The NCSU Tech Comm
 Community

                             Stefan
Questions?




    Visit the project site at
http://jenreally.com/675project/
                                   Stefan

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Social Media and Technical Communication: A Course in Progress

  • 1. SOCIAL MEDIA and TECHNICAL COMMUNICATION A Course in Progress By Jennifer Riehle ENG 675 | Spring 2011 | April 26th, 2011
  • 2. PREVIEW • Opportunity • Objectives • Constraints • Methodology • Rhetorical Strategy • Results • Review ENG 675 | Spring 2011 April 26th, 2011
  • 3. OPPORTUNITY The emergence of social media has created new jobs for technical communicators ‣ Interestin a course on social media and emerging technologies ‣ Currentlyoffered but timeline for permanent implementation is limited ENG 675 | Spring 2011 April 26th, 2011
  • 4. OBJECTIVES • Research similar courses • Develop a course that considers the use of social media from a technical communication perspective • Build in flexibility for study of emerging technologies • Make the course content available to others ENG 675 | Spring 2011 April 26th, 2011
  • 5. CONSTRAINTS TIME Stefan
  • 6. CONSTRAINTS • Time: the research • Time: the lesson plans • Time: staying relevant • Personal background ENG 675 | Spring 2011 April 26th, 2011
  • 7. METHODOLOGY • Research • Reading • Planning • Creating ENG 675 | Spring 2011 April 26th, 2011
  • 8. methodology: RESEARCH • Indiana University • Bowling Green University • University of Massachusetts • Clemson University • Kansas University • Minnesota State University • University of Central Florida ENG 675 | Spring 2011 April 26th, 2011
  • 9. methodology: RESEARCH • Indiana University • Bowling Green University • University of Massachusetts • Clemson University • Kansas University • Minnesota State University • University of Central Florida ENG 675 | Spring 2011 April 26th, 2011
  • 10. methodology: RESEARCH • Indiana University • Bowling Green University • University of Massachusetts • Clemson University • Kansas University • Minnesota State University • University of Central Florida • NC State University ENG 675 | Spring 2011 April 26th, 2011
  • 11. methodology: READING Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web Brian Solis Conversation and Community: The Social Web for Documentation Anne Gentle Letting Go of the Words: Writing Web Content that Works Janice (Ginny) Reddish Designing Social Interfaces: Principles, Patterns and Practices for Improving the User Experience Christian Crumlish and Erin Malone The Yahoo Style Guide: the Ultimate Sourcebook for Writing, Editing, and Creating Content for the Web ENG 675 | Spring 2011 April 26th, 2011
  • 12. methodology: PLANNING • Tying readings to in-class discussion • Getting the students to write • Finding time for presentations • Keeping the content relevant ENG 675 | Spring 2011 April 26th, 2011
  • 13. methodology: CREATING • The website • The syllabus • Writing the lesson plans Stefan
  • 14. RHETORICAL STRATEGIES • Course content ‣ Online ethics and privacy issues ‣ Managing employees and management ‣ Evaluating and writing for your audience ENG 675 | Spring 2011 April 26th, 2011
  • 15. RHETORICAL STRATEGIES • Course organization ‣ Canons of Rhetoric - Arrangement ENG 675 | Spring 2011 April 26th, 2011
  • 16. RHETORICAL STRATEGIES • Project delivery via WordPress ‣ Immediacy of related information ‣ Using the public sphere ‣ Ethos ENG 675 | Spring 2011 April 26th, 2011
  • 17. RESULTS ENG 675 | Spring 2011 April 26th, 2011
  • 18. RESULTS • Shared work with others ‣ Schools who indicated interested ‣ Dr. Gretchen Perbix, Minnesota State University ‣ Dr. Richard Waters, NC State University • Hope to see some of my work used in the creation of a permanent course ENG 675 | Spring 2011 April 26th, 2011
  • 19. REVIEW • New technologies mean new opportunities for technical communicators • Course designed to fill a need and still be flexible for future technologies • Content to be shared with others ENG 675 | Spring 2011 April 26th, 2011
  • 20. with gratitude... • Dr. Stan Dicks • Dr. Brad Mehlenbacher • John Martin • Sarah McKone • The NCSU Tech Comm Community Stefan
  • 21. Questions? Visit the project site at http://jenreally.com/675project/ Stefan