Social Media: In Theory And In The Field Camt
Download as PPTX, PDF1 like1,043 views
This document summarizes best practices for using various social media tools. It discusses using RSS feeds, blogging, YouTube, Facebook profiles, groups and pages, Twitter, and creating custom social networks. Key recommendations include using RSS to streamline workflows, finding your voice in blogging, tagging YouTube videos, engaging followers on Twitter through sharing and responses, and using multiple platforms to share content. The document advocates strategic and focused use of social media that respects an organization's capacity.
Social Media: In Theory And In The Field Camt
- 1. Social Media:In Theory and In the FieldJosh Futrell, Director of Projects and SupportCenter for Arts Management and TechnologyCarnegie Mellon UniversityNovember 12, 2009
- 2. Who are you? Who Who? Who Who?Recovering actor
- 6. Social media userTweeterArts AdvocateStrategic MarketerA nerd with an abiding passion for the arts who pays attention.
- 7. What We’ll Be Talkin’ Bout, WillisToolsRSSBloggingYouTubeFacebookTwitterCustom Social NetworksAgendaOverviewBest PracticesSnapshotsSharingListening
- 8. I’ll Close My Eyes and Count to 10Not really, but….If you would like to leave now, I won’t hold it against you.Photo from Flickr, Creative Commons by kloppster
- 9. If You Haz Question…ASK IT
- 10. “Social Media” Covers a Heck of a Lot
- 11. The Social Media Food Pyramid
- 12. A Social Media Strategy Framework
- 13. A Social Media Strategy Framework
- 14. RSS: A Big Win For Frequently Updated ContentRSS (Really Simple Syndication) is a format for delivering regularly changing web content.It allows you to easily stay informed by retrieving the latest content from the sites you are interested in. You save time by not needing to visit each site individually.Description from What Is RSS?To Create RSS Feeds
- 15. RSS Readers and AggregatorsRSS readers aggregate feed subscriptions into a centralized area to help users stay updated on the latest news and content from their favorite web sites.
- 16. RSS By Email
- 17. RSS: Best Practices and TipsCreate an RSS feed for any regularly updated content
- 18. Share your RSS prominently and in multiple locations
- 19. Personal tip: set up an RSS feed readerwith relevant blogs and new feeds…then share it?
- 20. Use RSS feeds to help streamline your social media workflow.SnapshotPittsburgh Operahttp://pittsburghopera.org
- 21. Blogging: Best Practices and TipsFind your own voiceUse the breakcode (i.e. <!--more--> in WordPress) when a post is over 250 wordsMaximize outbound linksInvite and encourage conversation
- 22. SnapshotArkipelagosBlog of playwright, journalist, and photographer Robert Isenberghttp://arkipelagos.wordpress.com
- 23. YouTube: Best Practices and TipsGet a nonprofit channelBenefits of a Nonprofit Channel:Change the look and feel of your YouTube channel to more closely resemble your branding.Drive fundraising through a Google Checkout “Donate” button.Add a Call-to-Action overlay on your videos to drive campaigns.
- 24. YouTube: Best Practices and TipsGet a nonprofit channelTag your videos with keywordsEmbed videos elsewhereFriend other YouTube usersCheck in regularlyGo out and find related videos…and favorite themBenefits of a Nonprofit Channel:Change the look and feel of your YouTube channel to more closely resemble your branding.Drive fundraising through a Google Checkout “Donate” button.Add a Call-to-Action overlay on your videos to drive campaigns.
- 25. SnapshotPittsburgh Filmmakers’ YouTube Channelhttp://www.youtube.com/user/PittsburghFilmmakers
- 26. Facebook Profiles: People Food
- 27. Facebook Groups: Only for Membership Only
- 28. Facebook Groups: Only for Membership OnlyWhen a Group is BestWhen a conversation needs to be restricted to certain members and direct communication is preferredRapid promotion around a particular event or occasion (members can send out bulk invites)
- 29. Facebook Pages: The Ticket For Organizations
- 30. Facebook Pages: The Ticket For OrganizationsYour posts get into your fan’s news feedsDetailed metrics for your page (Page Insights)Personalized Friendly URL(http://facebook.com/username/)Visible to unregistered visitorsAdsRelated event creationCan create custom applicationsIt is possible for your organization to change from a group to a page. It just takes communication.
- 31. Page Insights: Learn More About Your Fans
- 32. SnapshotGreater Pittsburgh Arts Councilhttp://www.facebook.com/greater
- 33. A Few Words about Facebook Causes
- 34. And, A Few Words about Facebook AdsYou can 1) target your ads by various criteria. 2) pay for impressions or pay for clicks.
- 35. Twitter: Who Gives a Tweet?Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers." http://tweeternet.com
- 36. Twitter: Who Gives a Tweet?Twitter is a social networking and microblogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers." http://tweeternet.comWhat are you thinking?Interested in?Passionate about?What areyou doing?
- 37. 70 – 20 – 10 Engagement Model70% - Sharing others voices, opinions, articles, ideas, and tools20% - Responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues10% - Promoting and/or chit-chattinghttp://www.angelamaiers.com/2008/09/my-twitter-enga.html
- 38. Twitter: Best Practices and TipsTwitter is not a broadcast mediumQuality over quantity…and limit the quantityHelp yourself with toolsManaging the voices: TweetDeck, Tweetie, etc.Productivity: SocialOomphFinding others: MrTweet, WeFollowLook for tools. Don’t assume their non-existence.
- 40. SnapshotGreater Pittsburgh Arts Councilhttp://www.twitter.com/PGHArtsCouncil
- 41. 2009 Nonprofit Social Network Survey Report – 30.6% of responding nonprofits had their own social networkNing, GroupSite, SocialGoWhite Label Social Network Platforms Chart from TechCrunchShould You Build Your Own Social Network?Why would you want to create your own?
- 45. Work Smarter…Think Sharing!Share the content of othersShare your own content across multiple platformsVideo:Interview with ArtistPost link in Web site Press Room sectionShare link via Facebook PagePost on your YouTubechannelShare link via TwitterEmbed video in blog postShare link via e-newsletter
- 46. Work Smarter…Help Your Visitors Sharehttp://addthis.com/http://sharethis.com/
- 47. Sharing Black Belt: Creating WidgetsCreating custom widgets that your constituents or visitors can use to share on their Web sites and pages
- 48. Listen Up: Tips for Social Media MonitoringSet up comprehensive Google AlertsUse Twitter Search to follow hash tags and keywords in Twitter streamsUse URL shorteners like http://bit.lyGet addicted toGoogle AnalyticsPhoto from Flickr, Creative Commons by tanakawho
- 49. Who Should Control the Organization's Identity?One individual or split duties among individuals?Team approach – multiple people sharing duties?Executive staff?Marketing staff?Younger staff or interns?Artists?Volunteers?Earlier in 2009, the American Red Cross released a Social Media Strategy Handbook for its employees containing a number of sound policies that may be adopted by arts organizations.https://sites.google.com/site/wharman/social-media-strategy-handbook (Google login needed?)
- 50. Social Media and Social Networks are ToolsTools are only as good as their usersLearn how to use them effectivelyWatch how others use themPractice before going proEnvision success so you can achieve itMaximize your use of each toolWhy use 5 tools if 1 will suffice?Will combining tools = progress or split-focus?Respect your capacity!
- 51. Questions?
Editor's Notes
- #33: Social Oomph allows you
- #42: Consider creating your own widgets that your constituents or visitors can share on their own sites and pages.
- #43: A Google Alert is an aggregate of the latest results from multiple sources (news, Web and blogs) into a single e-mail or RSS feed. A Web-based version of a clipping service.