Social Media Management PowerPoint Presentation Slides
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The document outlines a comprehensive approach to social media management, covering strategies for customer acquisition, marketing campaigns, and engagement with target audiences. It includes details on key platforms, advertising costs, and statistics relevant to social media usage and effectiveness. Additionally, there are templates and step-by-step processes to assist in the planning and execution of social media strategies.
Social Media Management PowerPoint Presentation Slides
- 2. Social Media Management Outline Research & Writing Publish Content Social Broadcast Engage & Refer Choosing the Right Social Media Platform Social Media Implementation Strategy Social Media Advertising Cost Social Media Advertising Comparison vs. Other Advertising Platforms Report & Refine Customer Acquisition Campaigns Marketing Campaigns Marketing Reach by Channels Social Media Key Statistics Social Media Campaign Details Social Media Management Process Social Media Management Steps Social Media Roadmap 2
- 3. Marketing Campaigns Print Ads This slide is 100% editable. Adapt it to your needs and capture your audience's attention Online Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention Trade Fairs This slide is 100% editable. Adapt it to your needs and capture your audience's attention Tele Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention Social Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention These are various mediums undertaken for a marketing campaign, you can choose any basis your requirements 3
- 4. Email PPC Affiliates Social Media BlogsSEO Events Sponsorships Print Ad Radio Customer Acquisition Campaigns Target AudienceOnline Marketing Offline Marketing 4
- 5. Marketing Reach by Channels Top Performing Channels Online Media Printing Ads Emails Non-Scalable Channels Referrals Trade Fairs Tele Marketing Last Year's Acquisition Sources Trade Fairs Tele Marketing Emails Referrals Online Media Print Ads 25% 30% 21% 6% 8% 10% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. We have mentioned the best and worst channels for marketing reach, you can edit the data as per your requirements 5
- 6. Social Media Key Statistics 543 738 608 920 432 0 100 200 300 400 500 600 700 800 900 1000 Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 InMillions › This slide is 100% editable. Adapt it to your needs and capture your audience's attention › This slide is 100% editable. Adapt it to your needs and capture your audience's attention › This slide is 100% editable. Adapt it to your needs and capture your audience's attention › This slide is 100% editable. Adapt it to your needs and capture your audience's attention › This slide is 100% editable. Adapt it to your needs and capture your audience's attention Key Findings This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 6
- 7. Social Media Campaign Details Dislikes Likes › Google likes showing G+ content in its search results › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Easy to setup use and control from a variety of devices › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Enables sharing of knowledge and expertise › Your Text Here › Your Text Here › Your Text Here › Your Text Here › One of the fastest growing social network › Your Text Here › Your Text Here › Your Text Here › Your Text Here › As users are encouraged to discover content for themselves, there’s not so much emphasis on actively engaging your audience › Your Text Here › Remains the world’s 2nd most popular search engine after Google › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Easy to setup and use › 280 character limit keeps messages to the point › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Privacy issues › Lack of Market share › Your Text Here › Your Text Here › Your Text Here › Your Text Here › The B2B focus means the audience is limited › Lack of Market share › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Links don’t work in captions › Lack of Market share › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Very similar to Facebook › Lack of Market share › Your Text Here › Your Text Here › Your Text Here › Your Text Here › You need to ensure your imagery is well chosen, optimized and that the design is sharp › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Quality and Editing need to be top notch, the results can be embarrassing if done badly › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Volume of messages can lead to information overload/ loss of message › Your Text Here › Your Text Here › Your Text Here › Your Text Here 7
- 8. Social Media Roadmap New Traffic Acquisition Lead Nurture Conversion Increase Product Visibility Jan Feb Mar Apr May2019 June Blog Posts Development Video w/Load CaptureNewsletter Sign Up Plugin White Paper Development Webinars Home Page Redesign Content Creation Initiative #6 Adroll Campaign Iteration Paid Organic Search Initiative #6On-Site SEO Improvements Analytics Implementation Competitive Analysis Keyword Research Home Page Redesign In Trial Drip Campaign A/B Message Testing Conversion Initiative #4 Outboarding Optimization Competitive Analysis Marketing Review May 20, 2019 Drip Campaign Overview April 2, 2019 SEM February Audit March 1, 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Keyword Research This slide shows how efficient each medium of marketing has been in the last few months, you can edit it as per your requirements Content Paid/ Organic Search Email Marketing Social Media 8
- 9. Social Media Management Process Template 1 Create Compelling Content Distribute Text, Audio and Video Content on Social Media Evaluate and Analyze Results Research the Target Audience Engage in Social Media Discussions Create Social Media Channel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
- 10. Social Media Management Process Template 2 Discovery Learn about your business to understand your goals marketing efforts and why people love your business Launch your social networks with a launch marketing plan to drive fans, followers and likes Implement Create custom social media assets for your business including visual assets, business information and other customized profile elements Develop Develop a strategy for your social media marketing to link social media to your business goals and objectives Strategy Create monthly social media reports to keep you up-to- date on how your social media marketing is performing Measure This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
- 11. Social Media Management Steps Research and Writing › Your Text Here › Your Text Here › Your Text Here Publish Content › Your Text Here › Your Text Here › Your Text Here Report and Refine › Your Text Here › Your Text Here › Your Text Here Engage and Refer › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here › Your Text Here Social Broadcast Social Media Management 02 03 04 05 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
- 12. Research & Writing Identify the Top Information Sources This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative & Contributing Writing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add Visual Elements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Collect the Data This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Eliminate Unnecessary Data This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
- 13. Publish Content Convert your data to all possible content pieces without creating duplicate content Publish all the content 13
- 14. Social Broadcast This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention Be descriptive & inviting This slide is 100% editable. Adapt it to your needs and capture your audience's attention Use social media to Broadcast & populate your content This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 15. Engage & Refer Open discussion to increase interest of others This will also help you push your post up Comment back, answer questions and thank connections for their participation 15
- 16. Report & Refine Template 1 18-Feb, 63395 0 25000 50000 75000 100000 17-Nov 17-Dec 18-Jan 18-Feb 18-Mar 18-Apr Engagements Engagements CPC Spends 36% 64% MoMEngagementsEngagementSplit £0.12 CPC ToplineStats Likes 3,398 Engagements 52.7K CPE £0.12 Spend £6,176 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 16
- 17. Report & Refine Template 2 ENGAGEMENT SEO Bounce Rate Previous Week Last Week This Week 1,96,493 247,514 203,506 -13.69% Other Traffic -17.62% Social Traffic Pages Per User Per Visit 6.62% Time on Site Per Visit 18% Single Pageview visits have dropped 6.090% SOCIALHow are users having your content this week vs last week? 44.04% Twitter trafficFacebook traffic 24.98% Organic Search results have dropped -13.21% What has changed in how your users interact with your content? 17
- 18. Choosing the Right Social Media Platform › 1.3 + Billion Users › Age 25-54 › 60 % Female › 600 Million Users › Age 18-29 › 70 Million Users › Age 18-35 › 80% female › 1 Billion Users › All Ages › 600 Million Users › Age 30-49 › 200 Million Users › Age 18-29 › 200 Million Users › Age 23-34 › 67% Male Demographics Building Relationships › News & Articles › Conversation “Scrapbooking” Search “How To” › News & Articles › Conversation › Building Relationships › Conversation News & Articles Purpose Building Brand Loyalty Public Relations › Lead Generation › Clothing › Art & Food Businesses › Brand Awareness › Service Industry › Business Development › B2B Businesses › Last Generation › Retail › Art › Food › Entertainment › Beauty Businesses › SEO › Tech/Design Businesses Best For Limited Reach 140 Characters or Less › Images only › Very Specific Demographic Resource Intensive Limited Interactions Images Only Not as Widely Used Downside Choosing the right social media platform for your business Who is your audience? What are your goals?How can you reach them? 18
- 19. Social Media Implementation Strategy › What's your elevator pitch? › Gather best testimonials › What makes you unique? › Craft a compelling story? What Differentiates you? › What do you need to learn? › What tools are necessary? › Who is responsible? › How will you measure? How will you Execute? › What age bracket? › Gender? › Location? › College degree? Who is your Customer? › Are they online? › Where do they shop? › Belong to associations? › Publications they read? Where is your Audience? › Establish your brand? › Increase visibility? › Generate traffic to website › Grow sales & revenue What are your Goals? › What social networks?? › How often will you post? › Will you blog?? › Will you use visuals/video? When will you Communicate? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19
- 20. Social Media Advertising Cost Campaign Delivery Results Reach Cost Amount Spent LYFE 30 Second Videos Facebook Inactive 84,693 Link Clicks 1,563,405 $0.17 Per Link Click $14,559.26 Business Story Video Views Inactive 66,671 3 second Video.. 88,638 $0.01 Per 3 Second… $550.65 Instagram Website Clicks Inactive 56,799 Link Clicks 960,192 $0.19 Per Link Click $11,060.97 MPF Video Views Inactive 51,053 3 second Video.. 91,447 $0.01 Per 3 Second… $461.86 Canvas Web Clicks Inactive 50,846 Link Clicks 844,217 $0.19 Per Link Click $9,852.92 Results from159 Campaigns - People 3,547,899 - Total Spent $36,485.66 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20
- 21. Social Media Advertising Comparison vs. other advertising platforms 25% 28% 24% 28% 32% 24% 31% 20% 30% 32% 32% 35% 31% 30% 34% 39% 47% 49% 54% 51% 47% 56% 50% 64% 54% 54% 54% 51% 56% 57% 54% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Enlisting Influencers Enlisting Advocates Encouraging Customer-Created Content Creating/Managing shareable content Creating/Managing "Brand Communities' Monitoring Offline WOM Having WOM/Social Ad Objective Engaging Bloggers Managing Customer Referrals Managing Customer Reviews Using Agent for Sampling Creating Visual Content Monitoring Online Social Responding to Online Social Building/Managing pages/Profiles Organizing Parties or Events Very Satisfied Somewhat Satisfied We have listed some key Statistics indicating satisfaction level through WOM and other social medias This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 21
- 22. Social Media Management Icons Slide 22
- 23. Coffee Break10 to 15 minutes 23
- 25. Bar Graph 93 60 80 57 97 50 0 10 20 30 40 50 60 70 80 90 100 2017 2018 2019 Inmillions YEARS This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 1 Product This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 2 Product 25
- 26. Stacked Line with Markers 10 25 15 20 35 55 40 35 55 40 35 45 11 20 10 15 40 50 25 30 25 35 24 40 0 20 40 60 80 100 120 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec inmillions 2019 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 1 Product This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 2 Product 26
- 27. About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium Services 27
- 28. Post It Notes Text Here Text Here 28
- 29. Idea Generation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4 Product 29
- 31. Puzzle 04 01 0203 Your Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 31
- 32. Thank You Address # street number, city, state Contact Number 0123456789 Email Address Email address@123gmail.com 32