Social Media Management Process PowerPoint Presentation Slides
3 likes619 views
The document discusses social media management and marketing campaigns. It outlines the social media management process, including research and writing, publishing content, social broadcasting, engaging users and reporting/refining. It also discusses choosing the right social media platforms, implementing a social media strategy, and comparing social media advertising to other advertising platforms. The document contains templates, examples and editable slides for a social media management presentation.
Social Media Management Process PowerPoint Presentation Slides
- 2. 2 Outline Marketing Campaigns Customer Acquisition Campaigns Marketing Reach by Channels Social Media Key Statistics Social Media Campaign Details Social Media Roadmap Social Media Management Process Social Media Management Steps Research & Writing Publish Content Social Broadcast Engage & Refer Report & Refine Choosing the Right Social Media Platform Social Media Implementation Strategy Marketing Campaigns Social Media Advertising Comparison vs. Other Advertising Platforms
- 3. 3 Marketing Campaigns These are various mediums undertaken for a marketing campaign, you can choose any basis your requirements Tele Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Print Ads This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trade Fairs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. 4 Customer Acquisition Campaigns Target Audience Social Media SEO Blogs Email PPC Affiliates Events Print Ad Sponsorships Radio This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 5. Last Year's Acquisition Sources Marketing Reach by Channels5 Top Performing Channels Non-Scalable Channels Online Media Printing Ads Emails Referrals Trade Fairs Tele Marketing We have mentioned the best and worst channels for marketing reach, you can edit the data as per your requirements 25% 30% 21% 6% 8% 10% Print Ads Referrals Trade Fairs Tele Marketing Online Media Emails This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 6. Social Media Key Statistics6 543 738 608 920 432 0 100 200 300 400 500 600 700 800 900 1,000 Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 (InMillions) YEARS Key Findings › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. Social Media Campaign Details7 Likes Dislikes › Google likes showing G+ content in its search results › Easy to setup use and control from a variety of devices › Enables sharing of knowledge and expertise › One of the fastest growing social network › As users are encouraged to discover content for themselves, there’s not so much emphasis on actively engaging your audience › Remains the world’s 2nd most popular search engine after Google › Easy to setup and use › 280 character limit keeps messages to the point › Privacy issues › Lack of Market share › The B2B focus means the audience is limited › Lack of Market share › Links don’t work in captions › Lack of Market share › Very similar to Facebook › Lack of Market share › You need to ensure your imagery is well chosen, optimized and that the design is sharp › Quality and Editing need to be top notch, the results can be embarrassing if done badly › Volume of messages can lead to information overload/ loss of message This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. 2019 Jan Feb Mar Apr May June Social Media Roadmap8 ▪ New Traffic ▪ Acquisition ▪ Lead Nurture ▪ Conversion ▪ Increase Product Visibility Content Paid/ Organic Search Email Marketing Social Media SEM February Audit March 1, 2018 Marketing Review May 20, 2018 Drip Campaign Overview April 2, 2018 This slide shows how efficient each medium of marketing has been in the last few months, you can edit it as per your requirements This slide is 100% editable. Adapt it to your needs and capture your audience's attention. White Paper Development Webinars Content Creation Initiative #6 Newsletter Sign Up Plugin Blog Posts Development Video w/Load Capture Home Page Redesign Analytics Implementation Competitive Analysis Keyword Research On-Site SEO Improvements Adroll Campaign Iteration Paid Organic Search Initiative #6 Home Page Redesign In Trial Drip Campaign A/B Message Testing Outboarding Optimization Conversion Initiative #4 Competitive Analysis Keyword Research
- 9. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9 Social Media Management Process Template 1 Research the Target Audience Create Social Media Channel Create Compelling Content Distribute Text, Audio and Video Content on Social Media Engage in Social Media Discussions Evaluate and Analyze Results
- 10. Social Media Management Process Template 210 Discovery Learn about your business to understand your goals marketing efforts and why people love your business Strategy Develop a strategy for your social media marketing to link social media to your business goals and objectives Develop Create custom social media assets for your business including visual assets, business information and other customized profile elements Implement Launch your social networks with a launch marketing plan to drive fans, followers and likes Measure Create monthly social media reports to keep you up-to-date on how your social media marketing is performing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Social Media Management Steps11 Social Media Management Research and Writing › Your Text Here › Your Text Here Publish Content › Your Text Here › Your Text Here Social Broadcast › Your Text Here › Your Text Here Engage and Refer › Your Text Here › Your Text Here Report and Refine › Your Text Here › Your Text Here
- 12. 12 Research & Writing Identify the Top Information Sources This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Collect the Data This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Creative & Contributing Writing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Eliminate Unnecessary Data This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add Visual Elements This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. 13 Publish Content Convert your data to all possible content pieces without creating duplicate content Publish all the content This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. Social Broadcast14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Use social media to Broadcast & populate your content Be descriptive & inviting This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. 15 Engage & Refer Open discussion to increase interest of others This will also help you push your post up Comment back, answer questions and thank connections for their participation
- 16. Report & Refine Template 116 Topline Stats Engagements CPC Spends 18-Feb, 63395 0 25000 50000 75000 100000 17-Nov 17-Dec 18-Jan 18-Feb 18-Mar 18-Apr Engagements MoM Engagements 36% 64% Likes 3,398 Spend £6,176 CPE £0.12 £0.12 CPC 52.7K Engagements Engagement Split This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 17. Report & Refine Template 217 ENGAGEMENT What has changed in how your users interact with your content? SOCIAL How are users having your content this week vs last week? Pages Per User Per Visit +6.62% Time on Site Per Visit +18% SEO Organic Search results have dropped -13.21% Bounce Rate Single Pageview visits have dropped 6.090% Facebook traffic +44.04% Twitter traffic +24.98% Previous Week Last Week This Week 1,96,493 247,514 203,506 -17.62% -13.69% Social Traffic Other Traffic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. Choosing the Right Social Media Platform18 Who is your audience? How can you reach them? What are your goals? Choosing the right social media platform for your business Demographics › 1.3 + Billion Users › Age 25-54 › 60 % Female › 600 Million Users › Age 18-29 › 70 Million Users › Age 18-35 › 80% female › 1 Billion Users › All Ages › 600 Million Users › Age 30-49 › 200 Million Users › Age 18-29 › 200 Million Users › Age 23-34 › 67% Male Purpose › Building Relationships › News & Articles › Conversation › “Scrapbooking” › Search “How To” › News & Articles › Conversation › Building Relationships › Conversation › News & Articles Best For › Building Brand Loyalty › Public Relations › Lead Generation › Clothing › Art & Food Businesses › Brand Awareness › Service Industry › Business Development › B2B Businesses › Last Generation › Retail › Art › Food › Entertainment › Beauty Businesses › SEO › Tech/Design Businesses Downside › Limited Reach › 140 Characters or Less › Images only › Very Specific Demographic › Resource Intensive › Limited Interactions › Images Only › Not as Widely Used This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. Social Media Implementation Strategy19 › Are they online? › Where do they shop? › Belong to associations? › Publications they read? Where is your Audience? › What's your elevator pitch? › Gather best testimonials › What makes you unique? › Craft a compelling story? What Differentiates you? › What do you need to learn? › What tools are necessary? › Who is responsible? › How will you measure? How will you Execute? › What age bracket? › Gender? › Location? › College degree? Who is your Customer? › Establish your brand? › Increase visibility? › Generate traffic to website › Grow sales & revenue What are your Goals? › What social networks?? › How often will you post? › Will you blog?? › Will you use visuals/video? When will you communicate? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Campaign Delivery Results Reach Cost Amount Spent LYFE 30 Second Videos Facebook Inactive 84,693 Link Clicks 1,563,405 $0.17 Per Link Click $14,559.26 Business Story Video Views Inactive 66,671 3 second Video.. 88,638 $0.01 Per 3 Second… $550.65 Instagram Website Clicks Inactive 56,799 Link Clicks 960,192 $0.19 Per Link Click $11,060.97 MPF Video Views Inactive 51,053 3 second Video.. 91,447 $0.01 Per 3 Second… $461.86 Canvas Web Clicks Inactive 50,846 Link Clicks 844,217 $0.19 Per Link Click $9,852.92 Results from159 Campaigns - People 3,547,899 - Total Spent $36,485.66 Social Media Advertising Cost20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. 25% 28% 24% 28% 32% 24% 31% 20% 30% 32% 32% 35% 31% 30% 34% 39% 47% 49% 54% 51% 47% 56% 50% 64% 54% 54% 54% 51% 56% 57% 54% 53% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Enlisting Influencers Enlisting Advocates Encouraging Customer-Created Content Creating/Managing shareable content Creating/Managing "Brand Communities' Monitoring Offline WOM Having WOM/Social Ad Objective Engaging Bloggers Managing Customer Referrals Managing Customer Reviews Using Agent for Sampling Creating Visual Content Monitoring Online Social Responding to Online Social Building/Managing pages/Profiles Organizing Parties or Events Social Media Advertising Comparison vs. other advertising platforms 21 Very Satisfied Somewhat Satisfied We have listed some key Statistics indicating satisfaction level through WOM and other social medias This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 24. Clustered Bar24 15 25 50 45 75 30 70 97 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count Product01 Product02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 25. Combo Chart25 20 28 36 40 47 60 75 95 25 20 30 45 50 62 70 90 2% 4% 4% 5% 7% 6% 8% 9% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 0 10 20 30 40 50 60 70 80 90 100 FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 GrowthRate(%) MarketSize(RMB100millions) Product01 Product02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 26. Stacked Line with Markers26 10 25 15 20 35 55 40 35 55 40 35 45 0 10 20 30 40 50 60 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 InMillions YEARS Product01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 27. 27 Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 28. 28 Our Team John Lee This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CEO Alissa Tony This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager Jenny Clark This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designer
- 29. 29 About Us Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Valued Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 30. Comparison30 60% 40% Male This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Female This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 31. Puzzle31 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.04
- 32. 32 Thank You Address # street number, city, state Contact Numbers 0123456789 Email Address emailaddress123@gmail.com