Social Media-What Why How Where & When (compilation)
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The document discusses the evolution and significance of social media, emphasizing its transformative role from a monologue communication model to a dialogue approach where users actively engage and share content online. It highlights the popularity of social networks, with key statistics and strategies for businesses to effectively leverage social media, including engagement, generosity, and measuring results. The text also outlines various platforms and tools that facilitate these online conversations and stresses the importance of listening to and interacting with the audience.
Social Media-What Why How Where & When (compilation)
- 1. Where?? Why??? What ?? ‘Social Media’ How? When?? Khushbu Pandya Lecturer by Profession & Social Media Passionate
- 3. 1752 1916 1930’s 1970 2010 First newspaper Radio TV Computer published
- 4. What is Social Media?
- 5. The old communication model was a monologue.
- 6. The average person is exposed to 3000 advertising messages/day
- 7. The new communication model is a dialogue.
- 8. So, What can be the simplest definition of Social Media? People using tools (like blogs and video) & sites (like and Flickr) to share content and have conversations online.
- 10. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 Photo by sinulog 2006 at Flickr
- 11. BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL
- 23. But how do we get started?
- 24. 1.
- 27. This is a screen shot of my Hoot Suite Dashboard, where all the social media profiles can be managed, administered & monitored from a single place.
- 29. 2. Engage -Benjamin Franklin He knew that people did not want to be lectured. Rather, they need to be engaged & included in the conversation.
- 30. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
- 33. social > media Share some stuff. SM is More about Sociology & Less about Technology
- 36. 4. Have a strategy
- 40. Facebook offers unique analytics Standard Reporting Facebook Enhanced Reporting Engagement report Page report Lexicon measures ‘buzz’ and Pulse Data reports the interests of Standard Impression, Clicks, sentiment on Facebook your fans Video Plays
- 41. Measuring your audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
- 42. Paid for analysis Level 1 Level 2 Level 3
- 43. Questions so far
- 44. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…just to name a few)
- 45. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
- 46. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
- 47. 13 HOURS The amount of video uploaded to YouTube every minute. Picture from www.pujoproductions.net
- 48. 100,000,000 The number of YouTube videos viewed per day
- 49. 412.3 YEARS The length of time it would take to view every YouTube video Photo by www.redbubble.com
- 50. 83% have watched video clips
- 51. Tom Dixon Will it Blend Video http://www.blendtec.com/willitblend/
- 52. Using YouTube for business 10 great ideas!
- 53. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
- 56. Over 47 million members In over 200 countries around the world A new member joins LinkedIn approximately every second
- 58. Photo’s Events Video Comments Groups Messages Pages Applications
- 59. UK continues to add new users Facebook adds 1m new accounts every 4-6 weeks approx 18m *Source: Facebook internal data, Sep 2008 Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days
- 60. A major reach vehicle in the UK More people using Facebook than most traditional media 1.3m UK circulation, 733,000 London 2m viewers (BARB (ABC Feb 2009) Feb 2009) 11.4m Viewers 547,000 circulation (BARB Feb 2008) (ABC Feb 2009) 18m Active Users (8.5m daily) 6.9m Listeners 3.2m daily (RAJAR Q4 2008) 7m weekly viewers readers (BARB Dec 2008) (ABC Feb 2009)
- 61. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
- 63. 3,600,000,000 The number of photos archived on Flickr.com - June 2009
- 64. 55% have uploaded photos
- 66. Using Flickr for business Another 10 great ideas!
- 67. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
- 69. 73% of active online users have read a blog Source: Universal McCann Comparative Study on Social Media Trends April 2008
- 71. The conversations are powered by… • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis
- 72. 29 million users 1,300% year on year growth Photo by twittermania.net
- 74. Who I follow…
- 77. Some things to do
- 78. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT. Photo by arlen at Flickr.com
- 79. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP
- 80. IF YOUR REPEAT BUSINESS IS RUBBISH, SOCIAL MEDIA CAN HELP
- 81. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
- 82. NEVER FORGET THE BASIC RULES
- 83. RULE #1: LISTEN
- 84. RULE #2. ENGAGE
- 85. RULE #3 : BE GENEROUS
- 86. RULE #4 : HAVE A STRATEGY
- 87. HOPE IS NOT A STRATEGY. Photo by Utne.com
- 88. • Audience • Engagement • Loyalty • Influence • Action RULE #5 : MEASURE
- 89. Khushbu Pandya :) Lets Stay Connected ! mail.khushbupandya@yahoo.com www.facebook.com/khushbu.pandya www.twitter.com/KhushiRocks_SM http://konnectpeople.wordpress.com http://in.linkedin.com/khushbupandya http://pinterest.com/khushbupandya If you have similar interests like Me, You will Love to visit my Facebook Page KONVOPHILIA http://www.facebook.com/Konvophilia Thank You
Editor's Notes
- #25: Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating