Making The Connection : An Introduction To Social Media
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The document discusses the rise of social media and its impact on communication. It defines social media as online tools and sites that people use to share content and have conversations. Social media has grown tremendously, with over half of all adults now having social network profiles. The summary discusses some of the major social media platforms and tools mentioned in the document like blogs, social networks, photo sharing, and videos. It concludes with tips on how to engage and participate in social media conversations.
![Sue Anstiss & Katie Start Connect to us… +44 (0)1753 740074 www.promotepr.com [email_address] [email_address] http://sueanstiss.blogspot.com http://katiestart.blogspot.com http://twitter.com/sueanstiss http://twitter.com/katiestart http://www.linkedin.com/in/sueanstiss http://www.linkedin.com/in/katiestart Grateful thanks for help with our slides to: http://bonafidemarketinggenius.com](https://image.slidesharecdn.com/makingtheconnection-anintroductiontosocialmedia-090512070818-phpapp01/85/Making-The-Connection-An-Introduction-To-Social-Media-62-320.jpg)
Making The Connection : An Introduction To Social Media
- 1. Sue Anstiss & Katie Start IHRSA, San Francisco, March 2009 Making the connection An introduction to social media
- 3. First newspaper published TV and radio launched 2009 1752 1916 1930’s
- 4. The old communication model was a monologue.
- 5. 3000 The average person is exposed to advertising messages/day
- 6. The new communication model is a dialogue.
- 7. First newspaper published TV and radio launched 2009 1752 1916 1930’s
- 8. What is social media? Social media is people using tools (like blogs and video) and sites (like Facebook and Flickr) to share content and have conversations online.
- 9. Why should we care? In 2005, 8% of all adults online had a profile on social network site. Today 57% do.
- 10. The conversations are powered by… Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis (…just to name a few)
- 11. The conversations are powered by… Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
- 12. But how do we get started… ?
- 13. “ It’s about conversations, and the best communicators start as the best listeners.” Brian Solis, Social Media Manifesto
- 14. Listen
- 17. YOUR MEMBERS ARE TALKING ABOUT YOUR BRAND. RIGHT NOW.
- 19. 2. Participate
- 20. Hint: Share some stuff.
- 21. Immerse yourself in the conversations. (any or all of the above are a good place to start!)
- 26. 5. Be honest
- 27. OPEN HONEST AUTHENTIC DIALOGUE “ Any blog that spins the truth will be found out. In a world of social media honesty is the only policy.”
- 28. The conversations are powered by… Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
- 29. >100,000,000 viewers (65,000 new videos/day)
- 30. 83% have watched video clips
- 32. The conversations are powered by… Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
- 34. 57% have joined a social network
- 38. Some bedtime reading… (from April 21)
- 39. The conversations are powered by… Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
- 40. 55% have uploaded photos
- 42. 64 million people worldwide use Flickr More than 3 billion images on Flickr 2.5 to 3 million photos uploaded each day
- 45. The conversations are powered by… Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
- 46. 200,000,000 blogs
- 47. S ource: Universal McCann Comparative Study on Social Media Trends April 2008 73% of active online users have read a blog
- 48. trust bloggers’ opinions on products & services
- 49. 36% think more positively about companies that have blogs
- 51. Your blogging checklist Transparency Conversational tone Frequency (2 x week) Passion for the subject Participation and interaction Keep reading other blogs Comment regularly Love links (at least 1 per post) Use images Knowledge sharing
- 53. Some more bedtime reading…
- 54. The conversations are powered by… Blogs Micro Blogs Online Chat RSS Widgets Social Networks Social Bookmarks Message Boards Podcasts Video Sharing Sites Photo Sharing Sites Virtual Worlds Wikis
- 56. In December 2008, 4.5 million people visited Twitter – a 753% increase from the previous year 70% of Twitter users joined in 2008 5-10 thousand new accounts are created daily
- 57. Even more bedtime reading…
- 58. My club FLICKR
- 60. Listen Participate Give up control Give generously Be honest Social media rules of engagement…
- 61. Promote’s quick to do list…
- 62. Sue Anstiss & Katie Start Connect to us… +44 (0)1753 740074 www.promotepr.com [email_address] [email_address] http://sueanstiss.blogspot.com http://katiestart.blogspot.com http://twitter.com/sueanstiss http://twitter.com/katiestart http://www.linkedin.com/in/sueanstiss http://www.linkedin.com/in/katiestart Grateful thanks for help with our slides to: http://bonafidemarketinggenius.com