This document presents a new method called social-sparsity for brain decoding from fMRI data that provides faster computation times compared to other spatial sparsity methods. Social-sparsity uses a heuristic that forgoes couplings between neighboring voxels during soft-thresholding, allowing it to run 10x faster than total variation regularization and 3x faster than graph-net methods while maintaining or improving prediction accuracy. Evaluation on visual recognition tasks found social-sparsity produced brain maps that segmented relevant regions well with improved run times over other methods.