The document discusses the importance of developing students' soft skills and argues that academic affairs departments should take the lead in this area. It notes an example of students not knowing how to properly shake hands and have to be coached. It argues that with increased specialization in higher education, soft skills instruction can fall through the cracks if responsibilities are not clearly defined. While faculty teach aspects of soft skills already, coordinating a comprehensive approach and ensuring all students receive instruction could help students succeed after graduation. Marketing soft skills to faculty by linking them to concepts like "Habits of the Mind" may help increase support for dedicating more time and effort to soft skills in coursework and curricula.