The document discusses event processing and process modeling from ARIS to APAMA. It notes that while current operational monitors focus on processes, they do not leverage data to understand how customers buy products, trends in customer behavior, and opportunities and threats, which operational systems have data to provide insights into. Event processing is identified as ideal for correlating across these data sources for enrichment, aggregation, and real-time analysis and decision making. However, operational data presents issues with comprehension, complexity, volume, and speed that must be addressed.