The document outlines key software design principles to avoid poor design, including the single responsibility principle, open/closed principle, liskov's substitution principle, interface segregation principle, and dependency inversion principle. Each principle is explained along with its benefits and potential violations, emphasizing concepts like cohesion, coupling, and the need for decoupling high-level and low-level modules. The document also highlights important quality attributes of design principles such as understandability, changeability, extensibility, reusability, testability, and reliability.