SlideShare a Scribd company logo
Smart Sourcing and Recruiting professionals read
RecruitingDaily (and watch our webinars)
Sourcing Tools &
Hacks
For Finding Top Talent
HERE’S THE PLAN
➔ Housekeeping for today
Listen only mode, #Rdaily, We are
recording
➔ Take notes and ask questions
You’ll get the slides but make some
notes to help yourself later. Don’t be
shy.
➔ Try it - we don’t bite
Too many times people sit on webinars
and never take action.
TODAY’S EXPERT
Tigran Sloyan
❏ Co-founder/CEO of CodeFights, a platform that
helps recruiters find qualified engineers faster.
❏ Computer Science, Math and Economics degrees
from MIT
❏ Previous experiences from companies like Google
and Oracle
❏ https://www.linkedin.com/in/tigransloyan
AGENDA
❏ Finding those emails
❏ Writing great templates
❏ Following up
❏ Ensuring great branding
FINDING THOSE
EMAILS
THE KEY IDEA
❏ Generate email combinations
❏ Focus on the right combos
❏ Install Linkedin Sales Navigator
❏ Hover over and get those emails
GENERATE
EMAIL COMBOS
❏ Go to Email Permutator
❏ Input the listed fields
❏ Click Permutate!
FOCUS ON THE
RIGHT COMBOS
❏ Go to Hunter.io
❏ Input a company domain
❏ Click “Find email addresses”
❏ Notice the suggested pattern
FOCUS ON THE
RIGHT COMBOS
❏ Go to mailtester.com
❏ Input an email
❏ Click “check addresses”
❏ Notice the red bar at the bottom
INSTALL SALES
NAVIGATOR
❏ Used to be called Rapportive
❏ Gets Linkedin profile from emails
❏ Very useful in general
❏ Great for guessing emails
HOVER OVER AND
GET THOSE EMAILS!
WRITING GREAT
TEMPLATES
Either Personalize
or Don’t
❏ 100s of recruiters reach out to
technically pre-qualified candidates
on CodeFights Recruiter every week
❏ We’ve analyzed the level of
personalization in these messages to
see what works best
❏ The results say you should either
really personalize or just stick with a
vanilla template
GREAT VANILLA
TEMPLATES
Who are you and why are you
reaching out?
Why is your company so great?
Don’t be shy, pitch it as if I am a VC.
What’s the culture like and what
are others saying?
WHAT IT REALLY MEANS
TO PERSONALIZE
Lead with personalization. Show them
that you’ve done the research.
Why is your company so great?
Don’t be shy, pitch it as if I am a VC.
Keep it short and ask to chat even
if they are not interested in the job.
FOLLOWING UP
FOLLOW UP!
Your chances of getting a response
back from a candidate after your
5th follow up are just as high as
from your initial reach out.
Stats from outreach.io
100 (total candidates) x
0.1 (10% initial response rate) x
0.1 (10% success rate) = 1 hire
100 (total candidates) x
3 (number of follow ups) x
0.1 (10% response rate) x
0.1 (10% success rate) = 3 hires
ADD VALUE, DON’T
JUST PING BACK
❏ Send a company video
❏ Send some recent press
❏ Tell them about a cool project
❏ Tell them a company win
❏ Tell them about your culture
❏ And never, ever end without
asking a closing question.
Hey ___, I haven’t heard from you yet so just wanted to get this
thread back on your radar and send you this awesome video
about one of our users:
https://www.youtube.com/watch?v=8WBQO4VzNic
Are you available for a quick call tomorrow or Wednesday?
Hey ___, I am assuming your inbox is as busy as mine so here is
another follow up. Also we recently launched a new product
which got featured on the Business Insider, check out the
article below:
http://www.businessinsider.com/codefights-has-a-new-
service-to-help-companies-find-job-candidates-2017-10
I am pretty open Friday afternoon, any chance you have 10
minutes to discuss on the phone?
Sample
Follow up 1
Sample
Follow up 2
ENSURE GREAT
BRANDING
GREAT REVIEWS
GREAT OFFICE,
GREAT PEOPLE
GREAT TECHNICAL
CHALLENGES
Q&A
THANKS AGAIN
@RecruitingDaily @RecruitingBlogs @RecruitingTools

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Sourcing Tools & Hacks For Finding Top Talent

  • 1. Smart Sourcing and Recruiting professionals read RecruitingDaily (and watch our webinars) Sourcing Tools & Hacks For Finding Top Talent
  • 2. HERE’S THE PLAN ➔ Housekeeping for today Listen only mode, #Rdaily, We are recording ➔ Take notes and ask questions You’ll get the slides but make some notes to help yourself later. Don’t be shy. ➔ Try it - we don’t bite Too many times people sit on webinars and never take action.
  • 3. TODAY’S EXPERT Tigran Sloyan ❏ Co-founder/CEO of CodeFights, a platform that helps recruiters find qualified engineers faster. ❏ Computer Science, Math and Economics degrees from MIT ❏ Previous experiences from companies like Google and Oracle ❏ https://www.linkedin.com/in/tigransloyan
  • 4. AGENDA ❏ Finding those emails ❏ Writing great templates ❏ Following up ❏ Ensuring great branding
  • 6. THE KEY IDEA ❏ Generate email combinations ❏ Focus on the right combos ❏ Install Linkedin Sales Navigator ❏ Hover over and get those emails
  • 7. GENERATE EMAIL COMBOS ❏ Go to Email Permutator ❏ Input the listed fields ❏ Click Permutate!
  • 8. FOCUS ON THE RIGHT COMBOS ❏ Go to Hunter.io ❏ Input a company domain ❏ Click “Find email addresses” ❏ Notice the suggested pattern
  • 9. FOCUS ON THE RIGHT COMBOS ❏ Go to mailtester.com ❏ Input an email ❏ Click “check addresses” ❏ Notice the red bar at the bottom
  • 10. INSTALL SALES NAVIGATOR ❏ Used to be called Rapportive ❏ Gets Linkedin profile from emails ❏ Very useful in general ❏ Great for guessing emails
  • 11. HOVER OVER AND GET THOSE EMAILS!
  • 13. Either Personalize or Don’t ❏ 100s of recruiters reach out to technically pre-qualified candidates on CodeFights Recruiter every week ❏ We’ve analyzed the level of personalization in these messages to see what works best ❏ The results say you should either really personalize or just stick with a vanilla template
  • 14. GREAT VANILLA TEMPLATES Who are you and why are you reaching out? Why is your company so great? Don’t be shy, pitch it as if I am a VC. What’s the culture like and what are others saying?
  • 15. WHAT IT REALLY MEANS TO PERSONALIZE Lead with personalization. Show them that you’ve done the research. Why is your company so great? Don’t be shy, pitch it as if I am a VC. Keep it short and ask to chat even if they are not interested in the job.
  • 17. FOLLOW UP! Your chances of getting a response back from a candidate after your 5th follow up are just as high as from your initial reach out. Stats from outreach.io
  • 18. 100 (total candidates) x 0.1 (10% initial response rate) x 0.1 (10% success rate) = 1 hire 100 (total candidates) x 3 (number of follow ups) x 0.1 (10% response rate) x 0.1 (10% success rate) = 3 hires
  • 19. ADD VALUE, DON’T JUST PING BACK ❏ Send a company video ❏ Send some recent press ❏ Tell them about a cool project ❏ Tell them a company win ❏ Tell them about your culture ❏ And never, ever end without asking a closing question. Hey ___, I haven’t heard from you yet so just wanted to get this thread back on your radar and send you this awesome video about one of our users: https://www.youtube.com/watch?v=8WBQO4VzNic Are you available for a quick call tomorrow or Wednesday? Hey ___, I am assuming your inbox is as busy as mine so here is another follow up. Also we recently launched a new product which got featured on the Business Insider, check out the article below: http://www.businessinsider.com/codefights-has-a-new- service-to-help-companies-find-job-candidates-2017-10 I am pretty open Friday afternoon, any chance you have 10 minutes to discuss on the phone? Sample Follow up 1 Sample Follow up 2
  • 24. Q&A