HOW TO USE THE HUBSPOT COS BLOG TO CREATE QUALITY CONTENT [INBOUND 2014]
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The document discusses the use of HubSpot's blog for creating quality content, emphasizing the importance of planning, understanding the target audience, and optimizing blog posts for SEO. Key components include structuring the post, using calls-to-action, and ensuring mobile-friendliness. It highlights how frequent blogging can significantly increase lead submissions and site visits.
HOW TO USE THE HUBSPOT COS BLOG TO CREATE QUALITY CONTENT [INBOUND 2014]
- 1. #INBOUND14 How to Use the HubSpotCOS Blog to Create Quality Content Rachel Sprung Product Marketing Associate, HubSpot
- 2. I learned how to use Excel from my dad’s football pool when I was 10. @RSprung RACHELSPRUNG
- 3. #INBOUND14 Google's mission is to organize the world's information and make it universally accessible and useful.
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- 7. #INBOUND14 It’s Google’s rules. It’s Google’s world. We just live in it.
- 8. #INBOUND14 AND THAT’S WHERE BLOGGING COMES IN
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- 11. 1 Before You Begin Your Blog Post 2 Components of a Strong Blog Post 3 Optimizing Your Blog Post 4 Demo 5 Q&A AGENDA
- 12. #INBOUND14 1 BEFORE YOU BEGIN YOUR BLOG POST
- 13. #INBOUND14 HubSpotcustomers who write 3-4 blog posts per month vs. 2 blog posts per month get 20more monthly lead submissions, 800more monthly site visits, 60more Twitter followers, and 50more Facebook like’s.
- 14. #INBOUND14 PLANNING How many blog posts can you commit to?
- 15. #INBOUND14 TARGET AUDIENCE What does your audience want to learn?
- 16. #INBOUND14 KEYWORDS What keywords do you want to optimize for?
- 17. #INBOUND14 KEY POINTS What are you trying to get across in your blog post?
- 18. #INBOUND14 2 COMPONENTS OF A STRONG BLOG POST
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- 27. #INBOUND14 Structure Your Post
- 28. #INBOUND14 • Use Blog Blueprints • Add visual elements to your post Format Your Post
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- 30. #INBOUND14 Include a Call-to-Action Primary CTA Secondary CTA
- 31. #INBOUND14 3 OPTIMIZING YOUR BLOG POST
- 32. #INBOUND14 Don’t worry about the length Don’t over -use keywords Link to other helpful materials Use keywords in the page title, headings, URL, alt text, and meta description Optimize for On-Page SEO
- 33. #INBOUND14 • Title Optimizations • Body Optimizations • Image Optimizations • Meta Optimizations Use the SEO Panel
- 34. #INBOUND14 74% of users say they’re more likely to return to a site in the future if it’s mobile-friendly. Google
- 35. #INBOUND14 • Check out your responsive design • You can also optimize for your tablets Optimize for Mobile
- 36. #INBOUND14 • Publish content via social media • Use analytics to understand what content converts • Use blog subscription emails to let your audience know when there’s new content available Integrate with the Rest of Your Marketing