Srini Data Monetization
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The document discusses how companies can monetize big data through data services. It provides examples of how telecom and retail companies analyze user mobile and purchasing data to gain insights about customer behavior. These insights are then monetized by selling targeted advertising services or marketing reports to businesses. The document advocates that companies looking to monetize data should collect user interaction data from various sources, integrate it with enterprise data, and then create analytics services or sell digestible insights.
Srini Data Monetization
- 1. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 1 Monetizing Big Data
- 2. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Major Events Tens of Thousands of Spectators Millions TV Viewers
- 3. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 3Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Monetizing Telecom Data – Super Bowl 50 Collect mobile data to know where fans stayed and visited Use data to plan for future staffing & parking needs, traffic patterns and areas to improve San Jose city bought the mobile user data who attended the super bowl 50
- 4. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted Company Mobile, Credit Card, Facebook, Twitter Cable & TV Channels User Millions of TV Viewers, Thousands of Spectators Partner Airlines, Hotels, Event Organizers, City Planners Data Free Product / Service Data Money 4
- 5. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 5Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Data Monetization Definition Get new revenue by selling the aggregated & anonymized data or its digestible insights
- 6. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 6Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Monetizing Financial Data Equifax • Consumer credit rating company • Collects data from 820 million consumers New Revenue Source • Sells target consumer list to marketing firms • Sells data to financial services to make marketing decisions
- 7. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 7Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Monetizing Retail Data 84.51 • Collects POS sales data for loyalty customers • Analyze customer value and sales New Revenue Source • Sells product insight to CPGs like P&G, Budweiser, Doritos etc
- 8. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 8Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Sources for Data Monetization Smart Phones LinkedIn Net Browsing facebook Credit CardShopping Cart Telematics TV Viewers Samples of customer usage or interaction data Prescription
- 9. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 9Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Industries with Valuable Insights • Customer Analytics • Market Analytics • Product Analytics • Patient Analytics • Location Analytics Finance Retail Telecom AutoHealth Care Utilities Media Insurance Transportation Tourism Hospitality Airlines …
- 10. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 10 Data as a Service Deliver real-time location based offers • Helps connecting with customers across marketing and sales • know more about who your customers are, what they do, where they go, and what they buy • Marketers, sales professionals, and research/insight teams can integrate better for a competitive advantage • Heineken, Kellog’s, Intel, Equifax, Place IQ are their customers. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Aali, I understand you are booked all day. Please free to join if you have a break.
- 11. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 11Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Deliver Location Based offers Big Telecom in Turkey • Manage over 35 million customers and 1.5 billion events daily • Deliver location-based offers and services to subscribers • Detect fraudulent pre-paid calling card transactions • Deployed Oracle Exadata, Oracle Advanced Analytics ,Oracle Data Integrator, Oracle Stream Explorer Mobile Offer Service
- 12. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 12Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Product Analytics to CPG Companies • Able to run queries against the entire data set, rather than sample. • Query time down from days to minutes • Deployed Oracle Exadata and Oracle Big Data Appliance “the ability to get that answer, get that insight within minutes rather than days is quite impactful to a business.” – Yael Cosset, CIO, 84.51 Product Insight Service
- 13. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 13Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Addressable TV Ad Service Deliver real-time Viewing Analytics • 3 million TV customers, 17 million mobile customers • Real-Time analytics to analyze TV usage and TV audience • Split second recommendations to television viewers and create audience segment. • Deployed Oracle Exadata, Oracle Big Data Appliance, Oracle Exalogic
- 14. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 14Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Location Insight Service Deliver Location Analysis Telecom Company • Manage over 17 million customers. • Identifies locations for companies to start their new branches. • Recommends next best POI to expand their business. • Deployed Oracle Exadata, Big Data Appliance, Big Data Discovery, Big Data SQL, ODI, OBIEE
- 15. EXPERIMENT ANALYZE & ACT COLLECT MANAGE Ingest mobile, finance, device, utility usage, social, viewing data. Integrate customer interaction data with existing enterprise data Create Data Services, Build Apps or sell digestible Insights Explore all data for monetization attributes & Innovation Apps. * Bundled with other Cloud Services 15Copyright © 2017, Oracle and/or its affiliates. All rights reserved. | Data Monetization with Oracle Cloud Platform for Big Data