Stable coin-Liquity: Presented by 404 Not Found
- 1. COO CEO CFOCMO TEAM 404 NOT FOUND Improvise. Adapt. Overcome Katherine Zhang Cheong Eu Jin Ferrandy Putra Sucipto Marton David Hilbert
- 2. Table of content 01 Liquity Business Pitch My team Supporting material 02 03
- 3. Liquity business model canvas Cost Structure Key Resources Channels Revenue Streams Key Partners Key Activities Customer SegmentsCustomer RelationshipsValue propositions Liquity is the first decentralized borrowing protocol which offers optimal interest rate(0%) while giving considerable returns to lenders. Ethereum, Front end platforms Approach phase: Defi catalogue, Social Media Ads(e.g. financial content website like Investopedia) Usage phase: Liquity franchised user interface Financial resources: LQTY token, USD reserve, Ether , ETH collateral Intellectual resources: protocol patent, partnerships Loan issuance and Redemption fees, Franchise fee Loan issuance, Smart contract automates borrowing process, Incentives to lenders Outsourced to Front end platform, CRM: provide relatively more reasonable protocol to users (i.e. borrowers and lenders ) • Investors aka lenders • DeFi Enthusiasts Borrowers • Businessmen • Low-credit borrowers • Digitized companies Smart contact insurance fees, Protocol maintenance fees, Fixed cost: day to day operation fees
- 4. Decentralized Borrowing Protocol Interest-free liquidity Low collateral ratio
- 5. • Interest-free liquidity • Low collateral ratio • Directly redeemable • Governance-free • Censorship resistant • Growth incentives
- 6. • Smart contract risk • Lack of users • Mechanism failure
- 7. In our previous assignment, we had listed out the probable problems and limitations of the existing business model. Problems • Limited revenue stream • Scalability • Mechanism failure and price stability issue Strategy and Solutions • Outsource to develop new subcategory • Refine our existing business structure with action such as reduce operating cost, provide more services and increase internal security. • Increase the value of stablecoin which can tackle the price stability issue and prevent it from dropping to below the standard.
- 8. Liquity business model canvas Cost Structure Key Resources Channels Revenue Streams Key Partners Key Activities Customer SegmentsCustomer RelationshipsValue propositions Ethereum, Front end platforms, Adopt more stablecoins, Elite programmers and DeFi Enthusiasts Approach phase: Defi catalogue, Social Media Ads(e.g. financial content website like Investopedia) Usage phase: Liquity franchised user interface Financial resources: LQTY token, USD reserve, Ether , ETH collateral , other stablecoins Intellectual resources: protocol patent, partnerships Loan issuance and Redemption fees, Franchise fee, new revenue streams from newly build functions Loan issuance, Smart contract automates borrowing process, Incentives to lenders, New functions Outsourced to Front end platform, CRM: provide more functions which can increase interactions between users in Liquity platform (i.e. borrowers and lenders ) • Investors aka lenders • DeFi Enthusiasts Borrowers • Businessmen • Low-credit borrowers • Digitized companies Smart contact insurance fees, Protocol maintenance fees, Incentives to outsourced programmers Platform development and maintenance fees Fixed cost: day to day operation fees Liquity is an interest-free version of MakerDao which enables borrowers to issue a loan at ease.
- 9. Executive plan Strategic Marketing Liquity was launched just a month a ago;therefore, this year we will aim to scale our business as much as possible. Leads and social media ads will be generated to increase the popularity. New subcategory Liquity will outsource to build a one or more subcategory such as a new investment protocol which can target new customer segment and benefit the investors. Integration A multi-functional Liquity platform will be created and services will be integraded to provide an awesome and fabulous user experience. Feedback & Refine New subcategory prototypes will be tested in a niche market and feedbacks will be collected to further refine those prototypes. More employees will be hired to manage those products. Convert This year, Liquity should have already acquired a big market share; therefore, our services will be enhanced and diversified to increase Liquity’s revenue.
- 10. High Return Investment Protocol The existed borrowing protocol’s key features are Interest-free and Low collateralization ratio. Hence, investment return is relatively lower than other platform or protocol. Hereby, we propose High Return Investment Protocol which enables investor to invest in annual basis and the funds will be monitored by prestigious startup accelerator (Y- Combinator) and/or top investment firm ( The Blackstone Group).
- 11. Team 2 DATMEZ
- 12. Investors Investment pool Startup Accelerator Private equity firm Startup A Startup B Company A Company B High Return Investment Protocol with DCEP DCEP DCEP will be the only trading currency in HRIP
- 13. CEO of Liquity Ferrandy ▪ BBA, East China Normal University & Emlyon Business School (2019-2023) ▪ Science Major, Ciputra High School(2017-2019) ▪ A Chinese Indonesian who was born and raised in Surabaya, Indonesia. Talents Video Music Fixed GearTravelling Education & Culture Ambition Teamwork Stress Management Multilingual Public Speaking Analytical skills Skills Languages English Bahasa Indonesia LinkedIn Page:https://www.linkedin.com/in/ferra ndy-putra-sucipto-95379b1a4/ Contact Numbers:+86 19821274198 Email Address: ferrandysucipto@gmail.com Contact Investment Banker Financial Analyst Chinese French Vincit qui se vincit
- 14. CMO of Liquity Cheong Eu Jin ▪ BBA, East China Normal University & Emlyon Business School (2019-2023) ▪ Science Major, Shen Jai High School(2016-2018) ▪ A Malaysian Chinese who was born and raised in Ipoh, Perak state of Malaysia. Talents Education & Culture Ambitions Teamwork Stress Management Teaching Fitness Training Analytical skills Skills Languages Chinese Cantonese English LinkedIn Page: https://www.linkedin.com/in/eu-jin- cheong-7356b41a1/ Contact Numbers:+86 18521073843 Email Address: eujin.cheong520@hotmail.com Contact Being an Entrepreneur has always been my career goal and I have huge interest in Fitness field. Therefore, it would be best if I’m able to achieve both in the near future. Entrepreneur in Fitness Industry Being a Chartered Financial Analyst is my second priority. Financial Analyst Bahasa Malaysia French Always strive to be a better version of myself ReadingPlaying Guitar BodybuildingSinging
- 15. CFO of Liquity Marton Hilbert ▪ BBA, East China Normal University & Emlyon Business School (2019-2023) ▪ IBDP Student, Dulwich College Shanghai (2017-19) ▪ A Hungarian born in Budapest Hungary Talents and Hobbies Photography CyclingTravelling Education & Culture Ambition Teamwork Leadership Teaching Project work Skills Languages Hungarian English Mandarin LinkedIn Page: https://www.linkedin.com/in/marton- hilbert-2460421a4 Contact Numbers:+86 18516664673 Email Address: hilbert.marton@yahoo.com Contact I am still trying to see which parts of business truly excite me Exploring options French Success is a journey not a destination
- 16. CMO of Liquity Katherine ▪ BBA, East China Normal University & Emlyon Business School (2019-2023) ▪ Saratoga High School (2015-2019) ▪ Chinese American born and raised in the Silicon Valley Talents Video Music Travelling Education & Culture Ambition Teamwork Digital Photography Zither Leadership Bilingual Skills Languages Chinese English Shanghainese LinkedIn Page: https://www.linkedin.com/in/kathe rine-zhang-b430011a4/ Contact Numbers:+86 18049996750 Email Address: katherinezhang022@gmail.com Contact My family has been in the jewelry industry for over twenty years, and we own a jewelry company with markets in both China and the U.S Entrepreneur in Jewelry French “O brave new world, that has such people in’t” by William Shakespeare
- 17. Improvise. Adapt. Overcome During our time as a group, we faced quite a few difficulties and disagreements that are caused by numerous different factors. Some of which are time differences caused by having one of our member living in the United States with 15 hours time-differences, causing our group to either needing to have the meeting really late at night or early in the morning since without following a timeline that everybody could work with the group work that is produced wouldn’t be at its most optimum result. Another problem that we encountered along the way is the lack of experience that we had in creating a business pitch/plan since none of us had ever had any experience being an intern in a company where giving business pitch to the supervisor. Our understanding and also perspectives towards economy was also another factor that we found to be a factor of disagreement for example when doing the “otree” experimental design we spend a lot of time debating on what the topic of interest should be, experiment style, etc. Causing us to finish the task and submitting it just a few hours before the deadline. But despite of our differences we managed to pull through every time and always finish our task to the best of our capability making us an ideal team to be in the business world.
- 18. Week1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8-13 Our Week 5 Week 6 Week 7 Week 8- 13 We did our meetings on wechat video call since week 8 and our teammates Kenny and Jack changed their majors on week 7.
- 20. This spring, we were fortunate to expand our knowledge in microeconomics with the help of each other. As a group, we have many advantages that helped us deepen our understandings. First of all, we have people from different countries with different backgrounds. This sparked many unique conversations with different perspectives, and the clash of ideas broadened our views. Secondly, all group members have unique characteristics. We had strong leaders, stringent requirements, lively atmospheres, and much more. Group members were inspirational, and it was a true honor to work with everyone. We all have clear goals for the future, and everyone is different. Even if we won’t be able to work together again in the future, this will still be a memorable and educational experience for us. Team Reflection
- 21. This Spring semester has been one of the most unique not only for me but probably for everybody. For the first time in my life I’ve had online learning/classes which is something that I would’ve never done had it not been for the pandemic. Despite of all the setbacks we had during this semester, we were fortunate enough to be equipped with qualified Professor like Professor Zhang and also a talented T.A. like Rui Zhi who guided us through the semester. After finishing this semester I’ve come to learn that microeconomics isn’t as scary as it sounds, how cryptocurrency works and what are the advantages that future entrepreneur will have over modern finance technology and many more. Being an investment banker or a financial analyst has always been a life long dream of mine. With risk analysis and other financial as well as economics knowledge being taught this semester I’ve come to realize that I’ve still got a lot to learn in order to be able to pursue my goals and I will be eager to meet Professor Zhang again in the future for other courses she’s going to be teaching. Ferrandy Putra Sucipto
- 22. This unprecedented spring semester has certainly changed everyone’s lifestyle including students like us. Although, online learning seems to be tougher than usual; however, we were fortunate to have excellent teachers like Sunshine who taught us well and comprehensive even in this period. Now I have deeper understanding in Microeconomics, Behavior Finance and Cryptocurrency which would help me to think differently and in a more professional perspective. As my career goal is to become an entrepreneur in fitness industry, consumer and producer theory would provide a guidance which might lead me to succeed in the near future. Moreover, I will continue to pursue knowledge about cryptocurrency as we have acknowledged that it’s the new future. At last, I would also like to sharmy e knowledge about Economics in the future as Feynman technique implies the best to be remembered is to teach others. Cheong Eu Jin
- 23. This Spring semester started with a great deal of uncertainty, while this uncertainty in the world has not changed much, we the students have gone through around sixteen weeks of learning. Gaining new knowledge that makes our minds more rich. In our microeconomic course we start off with the video lectures but later on moved onto the more interactive experiment with Otree and the class with a crypto economics professional and the decentralized finance. I have to personally say that I don’t like online classes because it makes less you productive and accountable with work. However, it all a question of able to adjust and work in the extreme circumstances. Now, due to these extreme circumstances lots of changes happened some good and some bad but thanks to having so much time on our hands we can take a step back see how we can use it more valuably. Marton Hilbert
- 24. Personally, this is an extremely valuable lesson for me, especially the part about crypto economics. I have had experiences with crypto economics before and made a little money out of it a couple of years ago. However, due to a lack of knowledge and lack of confidence in this promising field, I stopped investing in crypto economics, bitcoin in specific. This class gave me a better understanding about crypto economics and more importantly, lightened up my interest to return to this field again. Katherine Zhang
- 25. THE END