Stamplay: Scale your business with Microsoft Bizspark and Windows Azure
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The document presents Stamplay, a platform aimed at simplifying web development for creative professionals, particularly in online marketing and social media. It highlights features like instant app development, flexibility in infrastructure management, and the use of cloud services like Windows Azure to enhance scalability. Stamplay aims to reduce costs and streamline the process from design to production while allowing designers to control user experiences without needing extensive technical knowledge.
Stamplay: Scale your business with Microsoft Bizspark and Windows Azure
- 1. Instant Web development for creative professionals Microsoft .netCampus 2013 - BizSpark Section Giuliano Iacobelli giuliano.iacobelli@stamplay.com http://www.stamplay.com
- 2. Me Software Engineer. 29yrs old. Co-founder at Stamplay Me
- 3. Platforms for Promotions Ad Hoc Campaigns System integrators Social media Digital PR Adv Agencies Outsourcing Software houses Web Agencies Facebook Marketing OUR BUSINESS OPPORTUNITY Online marketing campaigns require software. Many solutions have emerged especially in the area of Facebook Marketing and of online promotions. But communication agencies need to design ad hoc campaigns for their clients and continue to outsource the development of many web applications. Problem
- 4. From.. + = Not in budget an e r thed lowpect S x e Web Designer Web developer Social marketing campaign Solution
- 5. ..to PERS E VELO D NO DLLOWE A + = Web Designer A platform for Cool faster, safer, cheaper social marketing mampaigns web development and management Solution
- 6. IFTTT+for+Web+Apps ON NEW VIDEO Fully customizable FROM USER {js} VIDEO FRONT END EMAIL STATUS DO TWEET BACK END SEND CONFIRMATION Generated CALL CART EMAIL automagically Users and Bricks + Events = Web App Instant Web Development for Creative Professionals Technology
- 7. Designers have full control on the user experience and do not need to learn new technologies. FRONT END BUSINESS LOGIC Designing an application No more developers, A fully featured back-end is like playing with Lego. misunderstandings, and a rock-solid platform No specifications nor delays and bugs. to manage and run misunderstandings. the applications. Design Application Development Production Stamplay delivers significant value to web designers: we speed up and simplify the process from design to production and dramatically reduce costs of web development. Value
- 8. Pause+for+a+commercial+;P click%to%see%the%video
- 11. So+many+pitches
- 12. So+many+rejects
- 15. Get%free%subscrip3on%to%MSDN%Subscrip3on% for%Microso9%So9ware%&%Tools Access%to%Windows%Azure Access%to%several%network%partners% Incubators,%investors,%advisers%and%government%organiza3ons% around%the%globe. Technical%support%and%training%from%Microso9
- 17. Usual+quesIons • #%of%users?%%A9er%1%month?%6%months?%1%yr?%% • Capacity?%%Servers?%%Bandwidth?%Storage? • How%do%you%scale%up%or%down%over%3me? • How%can%you%handle%peak%loads? • How%do%you%provide%high%availability? • What%are%the%upfront%capital%costs? • How%quickly%can%you%go%live? • How%do%you%reduce%your%opera3ons%costs?
- 18. Cloud+compuIng+paDerns On and Off Compute Inactivity On & off workloads (e.g. batch job). Over Period provisioned capacity is wasted Time to market can be cumbersome Growing Fast Compute Successful services needs to grow/scale Keeping up w/ growth is big IT challenge Cannot provision hardware fast enough Unpredictable Bursting Compute Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases Predictable Bursting Compute Services with micro seasonality trends Peaks due to periodic increased demand IT complexity and wasted capacity
- 19. So+many+targets • Reduce%capital%&%opera3ons%costs • Simplify%applica3on%deployment%&%management% • Applica3on%&%infrastructure%flexibility • Simplify%scaling%to%internet%scale • Cost%effec3vely%handle%peak%loads • Focus%on%new%func3onality%&%not%infrastructure
- 20. And+you+dont+want+to+end+ up+like+this
- 22. Just+care+about+the+product.. Windows Azure Web Your Datacenter Virtual Machines Cloud Services Sites Applications Applications Applications Applications Data Data Data Data Firewall Firewall Rules Firewall Rules Network Virtual Network Virtual Network O/S O/S Virtualization Hardware Focus on the Application
- 23. A+soluIon+for+every+need Cloud+Services Websites Virtual+machines Windows%Server%&% Build%Infinitely%Scalable% Build%ASP%.NET,% Linux Apps Node.js%or%PHP Flexible%Workload% Rich%Mul3X3er% Deploy%in%seconds% Support Architectures (FTP,%Git,%TFS) Virtual%Private% Automated%App% Start%free,%scale%up% Networking Management with%traffic
- 25. Stamplay+on+Azure STAMPLAY.COM Websites EDITOR MARKETPLACE Repository Cloud(Services APP BUILDER Virtual(machines APP INSTANCE APP INSTANCE APP INSTANCE
- 26. Azure+Websites A+closer+look
- 27. Build+with /azure site --list platforms
- 28. Store+in /azure site --list db Microsoft ClearDB MongoLab
- 29. Develop+on /azure site --list development Windows Mac Linux
- 30. Deploy+with /azure site --list deployments Visual Studio Team Foundation Git publishing Service
- 31. Giw+awesomeness /azure site --git --help • Deploy on push from local computer • Deploy on push from GitHub • Deploy on push from Codeplex
- 32. Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale
- 33. Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale Code%Smart Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases Start with open source apps. Develop with VS and WebMatrix Supports any Web development tool on any platform (Windows, OSX, Linux)
- 34. Start%Simple Create new sites in seconds and manage and scale them easly. Automatic load balancing and shared storage across instances Scale out or up to reserved instances for improved performance and scale Code%Smart Use ASP.NET, ASP, PHP, or Node.js. SQL Azure or MySQL databases Start with open source apps. Develop with VS and WebMatrix Supports any Web development tool on any platform (Windows, OSX, Linux) Go%Live Rapid deployment for quick iteration and integrated source control with Git. Built-in monitoring of perf and usage data Quick access to request logs, failed requests diagnostics and diagnostics
- 37. Big data Database Storage Traffic Application building Caching Messaging Identity blocks Media CDN Networking
- 38. DEMO? PS: Microsoft Blue screen demo effect is not guaranteed ;-)
- 39. Thanks. Giuliano%Iacobelli http://facebook.com/giuliano.iacobelli @giuliano84 giuliano.iacobelli@stamplay.com http://giulianoiacobelli.com Photo credits: 365 days of Stormtrooper