Stand out with a consistent tone of voice
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The document provides an overview of tone of voice for brands and discusses how to establish a consistent tone. It defines tone of voice as the character of a brand expressed through written communication. An effective tone of voice can give a brand identity, make it familiar and unique, and build trust. The document uses Ted Baker and BrewDog as examples, with Ted Baker having a traditional tone with a twist and BrewDog using passionate, swearing language. It concludes by listing steps to establish a tone of voice, such as defining values, personality, vocabulary, and creating a style guide.
Stand out with a consistent tone of voice
- 1. © Creuna Hello! Shalom Yo! Howdy! Whats up? Hi! Greetings! How do you do? Good morning! Good day Sir Hey man Yeellow Peekaboo
- 2. © Creuna Hi! Stand out with a consistent Tone of Voice
- 3. Tone of voice in 10 minutes 1 What is tone of voice? 2 Why is it so important? 3 TED BAKER 4 BREWDOG 5 Get started
- 4. What is Tone of voice? The character of your brand as expressed through the written word It’s about what yo u say and how you say it Values Personality
- 5. Why is it so important? 1. Give you character and identity 2. Make you familiar and unique strong LINK 3. Build trust and credibility
- 7. Ted Baker Fashion and accessories Tone of Voice: - Traditional with a twist
- 13. Brewery Brewdog Tone of Voice: - PASSIONATE SWEARING
- 19. Get started 1. Pin down your values 2. Define your personality 3. Decide on your vocabulary 4. Make a styleguide
- 20. Catch you later © Creuna Laters! Toodeloo Farwell! See ya’! Adieu Goodbye!