Standardization Efforts: The Relationship between Knowledge Dimensions, Search Processes and Innovation Outcomes
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The document discusses the relationship between standardization efforts, knowledge dimensions, search processes, and innovation outcomes. It highlights how standards, developed by organizations or market leaders, can facilitate cost savings and innovation diffusion but may also hinder competing innovations. The authors categorize knowledge into codification and complexity, mention various search types, and link them to different innovation outcomes.
Standardization Efforts: The Relationship between Knowledge Dimensions, Search Processes and Innovation Outcomes
- 1. Standardization Efforts: The Relationship between Knowledge Dimensions, Search Processes and Innovation Outcomes Zongjie Xie, Jeremy Hall, Ian P. McCarthy, Martin Skitmore and Liyin Shen Published in the journal: Technovation and available for free here
- 2. Standardization is the process of developing and implementing specifications based on the consensus of the views of firms, users, interest groups and governments (Xie et al 2016) Xie et al 2016. Standardization efforts: The relationship between knowledge dimensions, search processes and innovation outcomes. Technovation. 48-49. 69-78
- 3. Standards can be developed and governed by Standards Development Organizations (SDO) or independently by firms who have a first mover or dominant position in the market.
- 4. The case for and against standards
- 5. For: Cost savings via ease of use and optimal operations Helps diffuse successful innovations within and across markets Against: Constrains competing innovations Postpones the gestation period between invention and successful commercialization
- 6. HOW TO USE STANDARDS AND INNOVATE A standardization effort is when a firm pursues standards to further innovation. It involves different search processes for different knowledge and different innovation outcomes.
- 7. STANDARDIZATION EFFORTS Knowledge dimensions Search processes Types of innovation outcome A firm’s standardization effort Xie et al 2016. Standardization efforts: The relationship between knowledge dimensions, search processes and innovation outcomes. Technovation. 48-49. 69-78
- 8. STANDARDIZATION EFFORTS Two types of knowledge dimension: knowledge codification and knowledge complexity Four types of search: active, integrative, decentralized and passive Four types of innovations outcome: modular, radical, incremental and architectural.
- 9. Standardization efforts: a typology of search processes and innovation outcomes
- 10. Active search Modular innovation Integrative search Radical innovation Decentralized search Incremental innovation Passive search Architectural innovation Low High Knowledge complexity LowHigh Knowledgecodification Xie et al 2016. Standardization efforts: The relationship between knowledge dimensions, search processes and innovation outcomes. Technovation. 48-49. 69-78
- 11. Standardization efforts employ different types of search to acquire and assimilate different dimensions of knowledge and produce different innovation outcomes. A single standardization effort can shift between different search processes overtime.
- 12. Professor of Technology and Operations Management Beedie School of Business Simon Fraser University Ian McCarthy Dr. Ian McCarthy @toffeemen68