Start Your Business 2.0 From Scratch                                              startnext
Let’s take an
example
Like many
startups in
Berlin and
elsewhere
 of the trends
 of the flow
Get the
 ideas




 from the
 crowd




            http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
Digital
communication
&
collaboration
tools are in
their daily
work flow.

All you can
need…
2010

these smart
YESU*
decided
to adapt a
Business 2.0
idea born in
the USA




               *YESU: Young European Start
                         uppers
for all the creators, artists,
innovators with sparkling
creativity, but no money.
7 steps to …                   multiple choice




                                         Elaborate                       Make
Get the    Check                                                           it
                                              a
            the     Visualize                        Finance   Realize
 idea     outlook                        Business                        work
                                           plan
                                                                         & last
Their perfect
website with
all the tools
You should
Use2    2012
1




①   Original or imitation?
                                    Check the
②   If you imitate, improve!         outlook

③   Make your idea visible first.
④   Meet the target groups.
⑤   Discuss and get feedback.
1.   Find the answer on the world wide web
2.   Be your own Internet Explorer and SEO.
     Investigate!

3.   Create visibility: Website, elevator pitch (video,
     presentations, slidecast).

1.   Create a community: Launch a Facebook page,
     go on Pinterest, curate an open blog.

2.   Look for events*:
     Present your idea/project/ product wherever
     you can and spread the word. Harvest the feedback.
3° Create web visibilty for your ideas
visualize

                 website prototype
                 an elevator pitch Youtube video
                 public events and keynotes with cross-
                 media spreading
                 virtual and real communities



                          ideas
« If You have no money, You’ll need

   ideas
   an innovative mindset
   many skills
   resilience
   reactivity
   to do it yourself. »


                   My personal experience   .
1
visualize
2
3
The strategy 2.0:

      ①   Look for invitation as keynote speaker!
      ②   Record your public presentions!
      ③   Tag, create your taxonomy!
      ④   Publish!
      ⑤   Embed in your site/blog/Facebook page.


          That’s



           https://www.youtube.com/watch?v=Oc-YsfCSk18
Phase 2:
Check your outlook , and then,


          Step 1

                            Step 2

                                     Step 3
Start Your Business 2.0 From Scratch                                              startnext
Start Your Business 2.0 From Scratch                                              startnext
Elaborate
     a
Business plan
Financee

Without money, choose
the adequate
legal status:

① no capital,
② a minium of liabilities.
Financing Facilities

①   Venture Capital
②   Founder Capital
③   Loans
④   Crowdfunding
⑤   Partnerships
⑥   Investment
    capital




                The status « gUG » has many advantages, but some inconvenients.
Start Your Business 2.0 From Scratch                                              startnext
But still a long way to break even point
How to survive?

Annexed activities to the core business
based on the team’s knowledge and skills:

   Workshops about crowdsourcing
                                            Make it
   Social Media Strategies                 work &
   Consultancy Identity 2.0                 last
   Coaching of crowdsourcing projects.
   Web know how.
CRM 2.0   2.0
          .

                Keep
                in
                touch
Keeping the




   • Web performances.
   • Cross bounderie activities.
   • Startnext de. goes EU
2 years later
                    Still


        Still




                But connected to the flow, to the
                crowd and … involved in 21st
                century Socialnomics.
Another way of
Socialnomics? The
21st solution for
Young European
Entrepreneurship?

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Start Your Business 2.0 From Scratch startnext

  • 4.  of the trends  of the flow
  • 5. Get the ideas from the crowd http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html
  • 6. Digital communication & collaboration tools are in their daily work flow. All you can need…
  • 7. 2010 these smart YESU* decided to adapt a Business 2.0 idea born in the USA *YESU: Young European Start uppers
  • 8. for all the creators, artists, innovators with sparkling creativity, but no money.
  • 9. 7 steps to … multiple choice Elaborate Make Get the Check it a the Visualize Finance Realize idea outlook Business work plan & last
  • 10. Their perfect website with all the tools You should Use2 2012
  • 11. 1 ① Original or imitation? Check the ② If you imitate, improve! outlook ③ Make your idea visible first. ④ Meet the target groups. ⑤ Discuss and get feedback.
  • 12. 1. Find the answer on the world wide web 2. Be your own Internet Explorer and SEO. Investigate! 3. Create visibility: Website, elevator pitch (video, presentations, slidecast). 1. Create a community: Launch a Facebook page, go on Pinterest, curate an open blog. 2. Look for events*: Present your idea/project/ product wherever you can and spread the word. Harvest the feedback.
  • 13. 3° Create web visibilty for your ideas visualize website prototype an elevator pitch Youtube video public events and keynotes with cross- media spreading virtual and real communities ideas
  • 14. « If You have no money, You’ll need  ideas  an innovative mindset  many skills  resilience  reactivity  to do it yourself. » My personal experience .
  • 16. 2
  • 17. 3
  • 18. The strategy 2.0: ① Look for invitation as keynote speaker! ② Record your public presentions! ③ Tag, create your taxonomy! ④ Publish! ⑤ Embed in your site/blog/Facebook page. That’s https://www.youtube.com/watch?v=Oc-YsfCSk18
  • 19. Phase 2: Check your outlook , and then, Step 1 Step 2 Step 3
  • 22. Elaborate a Business plan
  • 23. Financee Without money, choose the adequate legal status: ① no capital, ② a minium of liabilities.
  • 24. Financing Facilities ① Venture Capital ② Founder Capital ③ Loans ④ Crowdfunding ⑤ Partnerships ⑥ Investment capital The status « gUG » has many advantages, but some inconvenients.
  • 26. But still a long way to break even point
  • 27. How to survive? Annexed activities to the core business based on the team’s knowledge and skills:  Workshops about crowdsourcing Make it  Social Media Strategies work &  Consultancy Identity 2.0 last  Coaching of crowdsourcing projects.  Web know how.
  • 28. CRM 2.0 2.0 . Keep in touch
  • 29. Keeping the • Web performances. • Cross bounderie activities. • Startnext de. goes EU
  • 30. 2 years later Still Still But connected to the flow, to the crowd and … involved in 21st century Socialnomics.
  • 31. Another way of Socialnomics? The 21st solution for Young European Entrepreneurship?