W4P-Launch - Open Source Crowdsourcing platform
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The document outlines the launch of the w4p crowdsourcing platform, detailing the organizations involved, their motivations, and the framework of the tool. It addresses the process of building the platform, the research conducted on the crowdfunding landscape in Belgium, and the business model supporting it. Additionally, it shares insights from initial use-cases and highlights future plans for development and community engagement.
W4P-Launch - Open Source Crowdsourcing platform
- 1. WELCOME AT THE W4P LAUNCH Share or rewatch the presentation on - http://bit.ly/W4P-launch
- 2. Before we start! Questions? Don’t keep us waiting, ask away! Does this talk last 2 hours? No Will this presentation be online? It is! Is W4P the ultimate crowdsourcing tool? Nope
- 3. HELLO! I’m Pieter-Jan Community Coordinator at Open Knowledge Belgium, social-digital worker and kid of the internet known as @pjpauwels.
- 4. HEY! I’m Nathalie Founding mother and idea generator @!DROPS vzw, digital anthropologist and Puglia lover
- 5. We start with our agenda 10. Who is behind W4P? 9. Backstory 8. Research 7. What is W4P 6. Businessmodel 5. Use-Cases 4. The future 3. Q&A 2. Getting to know each other 1. Network drink
- 6. 10. Who is behind W4P? Let’s start with introducing our organisations
- 7. OPEN KNOWLEDGE BELGIUM “A world where knowledge creates power for the many, not the few”
- 8. Part of a much larger group our office
- 10. Re-user Owner
- 11. We organise community events Open Belgium ‘14-’15-’16 Community Driven Conference regarding open knowledge in Belgium where we gather citizens, governments, academics and industry partners. GOAL: Awareness Open data hackathons ‘11-’12-’13’-’14’-15-’16 Promoting open data together with governments through hackathons focused on developers, companies and citizens. GOAL: Ideation Open Summer of code ‘11-’12-’13’-’14’-15-’16 Matching companies and governments with talented students that create Open Source innovation tools in just 4 weeks. GOAL: Incubation
- 12. Building new tools Datawijs (Dataplay) Interactive video platform made together with Mediaraven to learn young people how to use open data. GOAL: Education GoeGefietst Hybrid Android application to motivate students in Ghent to use a bike to get around + tracking their route anonymously for better mobility insights. DOEL: Smart city insights Apps for X A website template (light version & full CMS) to quickly set up hackathons in conferences in October CMS. DOEL: Time and effort saving
- 13. !DROPS “Learning and innovation go hand in hand. The arrogance of succes is to think that what you did yesterday will be sufficient for tomorrow.”
- 15. Projects A fragment Interactive storytelling !F Lab Youth unemployment We for Work Youth based solutions Youth land Care facilities !Care Foodwaste Disruptive Food
- 16. UNDERLINED “Creative design and coding agency” U
- 17. 9. Backstory Why these first two organisations thought: “Hey let’s build a ‘crowdsource thingy’.”
- 18. “ Everything started with a lot of shared frustrations during a lunch meeting. “We have a lot of mini-projects stored in the back of our minds, but no grant channels to introduce it to. And they’re still too big to do them after hours.
- 19. “ Everything started with a lot of shared frustrations during a lunch meeting. “We could ask a local authority to fund this but it has more of a national impact, which is not consistent with their conditions and goals.”
- 20. “ Everything started with a lot of shared frustrations during a lunch meeting. “The problem is that we can only create social value with this project, not commercial value, which is now the main focus point in a lot of innovation grants.”
- 21. Our conclusion Each project has a proper funding lid (or a least should have).
- 22. Our conclusion And if not, maybe we ought to make one ourselves and share it with others.
- 23. CHEST project “Collective enHanced Environment for Social Tasks” Call-3 - Call for Prototypes ± € 60.000 project budget And max one year to go from idea to a tested prototype.
- 24. It was a long process but the goal of today is... Lunchtalk Send Chest Proposal End of project period March ‘14 September ‘14 Start the Project October ‘15 July ‘16
- 25. Give you insight in our process / approach up until today March ‘14 September ‘14 October ‘15 July ‘16 Lunchtalk Send Chest Proposal End of project period Start the Project
- 26. Give you insight in our process / approach and in the future March ‘14 September ‘14 October ‘15 July ‘16 Lunchtalk Send Chest Proposal End of project period Start the Project
- 27. 8. Our research on crowdfunding & sourcing A first step was browsing the crowd landscape through desk-research and a limited survey with potential leads.
- 28. 8.3. How is (social) crowdfunding doing today in Belgium?
- 29. 3. Sociale crowdfunding in België We hebben een eerste aanzet onderzocht aan de hand van desk-research en een korte survey. https://docs.google.com/spreadsheets/d/1UfELR-TJcnLK_YQbwjVG6T8terYMLp9WnA6BLVaEhlw/edit?usp=sharing
- 30. Results displayed in an infographic Source: https://magic.piktochart. com/output/10999207- crowdfunding-in-minimal-theme
- 31. 3. Sociale crowdfunding in België We hebben een eerste aanzet onderzocht aan de hand van desk-research en een korte survey. 1 3 5 10 12 17
- 32. 3. Sociale crowdfunding in België We hebben een eerste aanzet onderzocht aan de hand van desk-research en een korte survey. 4 2 2 2 2 2 2 3 1 1 21 22 7 7 9 9
- 33. 3. Sociale crowdfunding in België We hebben een eerste aanzet onderzocht aan de hand van desk-research en een korte survey.
- 34. 3. Sociale crowdfunding in België We hebben een eerste aanzet onderzocht aan de hand van desk-research en een korte survey.
- 35. Not taken into account were independent project platforms. - Bad ticket sales in 2011 en 2012 - Had put themselves for sale on Ebay as a result but failed - Started an own platform crowdfunding campaign - Reached their target a week and a half before the deadline - Focus on one true tier of € 32 - Everything beneath that amount were just drinks vouchers paid in advance - Very strong and direct campaign
- 36. 8.2. Global Open Source crowdfunding efforts Through desk research we mapped which tools were already available on the market.
- 37. We looked at four different parameters ▪ In what programming language are they written? ▪ Which open license does the source code have? ▪ What payment system is it using? ▪ Why (in which context) did they build this tool?
- 38. Seedingfactory.com A very similar list was already made up by Seedingfactory. Meanwhile this list has become incomplete and hardly updated. SOURCE:: http://seedingfactory.com/index.html% 3Fp=634.html
- 39. We want to position ourselves between being functional and lightweight W4P One-project template Everything on it crowdsourcing platform
- 40. 3. Globale Open Source crowdfunding efforts Via desk research in kaart brengen welke tools al op de markt zijn.
- 41. 3. Globale Open Source crowdfunding efforts Via desk research in kaart brengen welke tools al op de markt zijn.
- 42. Plus a few of the ‘open’ global crowsourcing efforts. Suddenly weren’t that ‘open’ anymore Crowdphp.com Thrinacia.com
- 43. 8.1. Survey with our own market of potential re- users and leads.
- 44. N = 25 influencers (cities, foundations , communities) Mix of tête-à-tête / online surveys by !DROPS Do you consider setting up a crowdfunding / crowdsourcing platform within your organisation? % Nee, we haven’t considered this yet 57 % We do feel the need to have such a platform 29 % We are in the works of setting up our own platform 14 % ± 40% = leads
- 45. Which types of crowdsourcing and crowdfunding are relevant for your specific target group? Donations without rewards 50 % Donations with rewards 62,5 % Stocks 12,5 % Loans without interest 12,5 % Loans with interest 12,5 % Donation of materials 37,5 % Donation of coaching 62,5 % Volunteering people 25 %
- 46. What kind of support does your organisation need to setup such a crowdsourcing platform? We will do everything internally, no external help needed 16.67% We need a setup period with technical and practical help in the beginning and afterwards we want to do things ourselves. 16.67% We want to outsource everything, from setup and hosting to guiding the projects themselves. 33.33% Outsourcing the setup and hosting of the platform, but not the project management and guidance. 50.00% Outsourcing the project management and guidance, but not the technical part. 16.67%
- 47. Which type of pricing would you prefer? A monthly fee 12,5 % A one-off fixed price 62,5 % An hourly consultancy cost 25 %
- 48. OK so we saw a few learnings, what is the overall conclusion? ▪ Don’t just focus on crowdsourcing, but extend to crowdsourcing ▪ Rather have a platform for smaller projects and a smaller number of active projects, but with decent functionalities for platform owners. ▪ For projects with a social, local or thematic context. ▪ Of which especially the technical side can be outsourced or made easy for the platform owners. ▪ And preferably for a fixed one-time pricing model. Did I miss anything?
- 49. 7. OK, so now what has W4P become?
- 50. “ W4P = We for... purpose people products philanthrophy ...
- 51. “ W4P = a whitelabel template
- 52. “ Easy to set-up and simple in styling, the homepage IS the projectpage
- 53. “ But what if we have more projects than we can handle while using a W4P?
- 54. “ Segment and adjust to the target-group // theme // support resources
- 55. We’re building a frame around the community Rise CROWDSOURCING PUSH COMMUNITY PLATFORM CROWDSOURCING PULL
- 56. “ We want to see a network of smaller focused crowdsourcing platforms.
- 57. “ So not just become platform number 17 in Belgium, but becoming platform 23, 34, 42 and 57 as well.
- 58. We picked out the MIT License You can reuse the code base, build upon, make new features and so forth. Without the obligation that all new code and features are to opened as well. You can even request money for the bits you made to 3rd parties.
- 60. “ W4P ≠ crowdfunding
- 61. “ W4P = crowdsourcing Donations & Rewards People Materials Coaching
- 62. “ W4P parameters Goal name: What are we looking for? Description: What does that mean? Units (duration): For how long? Number: And how many do we need?
- 63. “ W4P parameters EXAMPLE Type of sourcing: People Goal name: Summercamp cook Description: Can make spaghetti and do BBQ’s Unit (duration): A week long in the second week of July Number: 3
- 64. Demo time
- 65. So what do you need to setup a W4P? If you want to do-it-yourself ▪ The sourcecode and the README.md + Wiki ▪ Someone with some deployment expertise (SSH) ▪ A webserver for the hosting of W4P ▪ An SMTP email-server ▪ A Mollie account for payments ▪ Terms of use and a privacy policy
- 67. Mollie insights Setting up your account takes about ± 2 or 3 weeks. Added creditcard transaction costs are possible due to the high risk profile of crowdfunding. European cards 2,1% + €0,25 Non-European cards 3,1% + €0,25 Reason: Transactions through credit cards can be disputed up to a 180 days after delivering the actual product.
- 68. What do you need to adjust the W4P template? ▪ Someone with programming knowledge ▪ Back-End = Laravel (PHP) ▪ Front-End = HTML / (S)CSS / Javascript
- 69. Can you also contribute to W4P? YES! https://github.com/openknowledgebe/W4P ▪ Make and issue on GitHub (bugs, feature requests) ▪ Or fix it yourself and send us a pull-request ▪ New features are welcome anytime
- 70. 6. Our business model So seriously. How do you expect to make this profitable if your product is Open Source and free?
- 71. We offer our expertise through a service model Self-serviceSemi-Service (Full-service)
- 72. Semi-service ▪ Technical support = Underlined ▪ Idea and project support = !DROPS ▪ Communication and project management = Open Knowledge Belgium Vendor lock-in, want bring in external partners? No problem.
- 73. 5. Use-cases A brief overview of what went right and what went wrong.
- 74. No cities/foundations yet We mainly focused on projects in our own network that seemed mature enough to have achievable targets. Short disclaimer on our pilot projects No multi-project platforms Our two pilots were setup on different platforms. So we haven’t tried the archiving functionality yet.
- 75. Spitsgids “We have a few open innovation smaller project in our minds that are too small scale for grants, but too large to do it ourselves for free on our own time.
- 76. € 4.185 of the € 4.000 Nice finale result above the target 100%That is a great first success 18 Coaches of the 2 asked experts That is a lot of creative input
- 78. Place your screenshot here Spitsgids Goal Open innovation project by iRail and TreinTramBus in which the occupancy of trains is being measured by query logs, which enables predictions and 3rd party app notifications.
- 79. Place your screenshot here Spitsgids Request They were looking for 4.000 euro and 2 marketing experts to help realise building and disseminating Spitsgids. With that money they can hire an #oSoc16 student to build this project.
- 80. Light video and text, that doesn’t take itself too serious, but wants to address a daily ache and a way to solve it for daily commuters and tourists using public transport. Placeyourscreenshothere Spitsgids tone-of-voice
- 81. Best practices of Spitsgids? ▪ Manageable target: No crazy or expensive awards ▪ Transparency: Clear timeline and delivery dates ▪ Strong position: In multiple (online) newspapers ▪ Varied: Board communication, narrow motivation ▪ Validated: Mix of betting and science ▪ Visualised: First examples online
- 82. Housing4Refugees Looking for empathic house-owners that are willing to rent their home or apartment to refugees.
- 83. Place your screenshot here Housing4refugees Request They were looking for zoeken 30 empathic house owners on just 30 days time.
- 85. Background of Housing4Refugees ▪ Caritas International: big organisation ▪ Look & Feel Caritas International ▪ Refugee issues are super sensitive ▪ Promotie on TV, radio and (social) media ▪ Reward? Start Integration process? ▪ Donation of property is pretty tricky
- 86. Hard practices of Housing4refugees?
- 87. Our first learnings for project-owners Know the stadium you are in. Are you in an early or late stage of the project? Is this project innovative and new or old news? Know your community Who would want to support this? Do you already know this community? Have you ever had to ask them for something before? Know your emotion Is it a small scale or big scale issue? Do you want your viewers to be emotional, humored or have a sense of recognizability. Know your selling point Why should people help your project today? Why not tomorrow? What is the urgency? Know your action plan Do you know what to say and when to say it? Do you have a Plan B when Plan A is failing? Control your communication All this means you need to have a focused and well prepared plan to communicate.
- 88. 4.THE FUTURE What can you still expect from us?
- 89. Finishing touches and final to do’s this summer and fall Wiki-wise We still have a lot to write on our Wikipage about practical tips, setup manuals, tools that might come in handy and so forth. Code-wise There are some small styling issues that need to be adressed. And afterwards we need to see how we can motivate our volunteers to keep on working on this. Communicatie-wise We will also continue on the work of seedingfactory.com and give an overview of other open and closed tools for crowdfunding and sourcing efforts. Marketing-wise We will keeping promoting W4P with talks like these and blogposts on best and hard practices. Input-wise Meanwhile we are still gathering input from possible leads on whether we are on the right track or not. Funding-wise Based on our progress and new input we will seek new funding opportunities to make this an even better template.
- 90. 3. Thanks! Questions // remarks? You can find me at @pjpauwels & pieterjan@openknowledge. be - nathalie@idrops.be - bart.cornille@idrops.be More info on the concept: http://w4p.be The source code: https://github.com/openknowledgebe/W4P Presentation template by SlidesCarnival
- 91. 2. WHO ARE YOU? Why are you here? Maybe we or someone in the room can help or inspire you.