Starting Your E-Commerce Platform
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The document provides a guide for creating an effective e-commerce product page, emphasizing the importance of quality images, 360-degree views, and a prominent call to action. It also highlights the significance of customer reviews, clear shipping policies, and the need for an engaging product description. The tips aim to enhance customer experience and boost online sales.
Starting Your E-Commerce Platform
- 1. Hi! I’m Clippy, your office assistant. It looks like you’re trying to start your e-commerce platform. Would you like some help?
- 2. So you’ve decided that it is time to evolve from selling on your Instagram page and get your own e- commerce platform. That’s a great idea!
- 3. Here is a nice template for a layout of an e-commerce product page . Remember, this is just a template and does not need to be followed strictly. Let your creative juices flow!
- 4. 1. Big and Beautiful Images: Pictures tells a thousand words and more so when it comes to the product page. The image on your product page is the hero of your sales. It should be enticing and must be of amazing quality.
- 5. 2. 360-Degree View: Conversions from products that featured 360° views increased by 27% when compared to 2D images (DueMaternity). Golfsmith.com added 360° photography on its product page to increase sales from 10 to 40%.
- 6. 3. Prominent Call to Action (CTA): Your CTA could say ‘Add to cart’ or ‘Buy now’ or anything, but it has to be easily recognizable and compel the customer to act. Try different variations; when you get it right, it can also lead to an increase in sales.
- 7. 4. Show Us Your Badge(s): Customers need a little reassuring nod before they enter that all-important checkout stage. Any small message or safety logo can boost customer’s confidence.
- 8. 5. Scarcity Compels Action: Don’t give your customers unnecessary time to mull over the purchase. Create a sense of urgency to make them act now. It could be through a day of offer, 2 hour of free shipping or last 3 items in stocks for cheap.
- 9. 6. Jazz it up with a Video: Your customer can’t touch or feel your product and a demo video is one of your best bets at displaying it in all its glory. A nice video can work wonders; runway models showcasing your product are a nice touch.
- 10. 7. Compare The Price: If you are offering awesome discounts, show them the numbers. Always give a comparison of the actual price and the discounted price so the customer knows how much they end up saving by making a purchase
- 11. 8. The Stock Meter: If you’re running low on stock, don’t wait till the check-out page to break this news to the customer or you’ll be at the receiving end of expletives. Your product page should correctly inform the visitor if the item is available or not.
- 12. 9. Customer Reviews: If you have them, flaunt them. According to an iPerceptions study, 61% of shoppers go through reviews before deciding on a purchase. It also says that 63% of users prefer buying from a site that has customer reviews.
- 13. 10. Product Description for Real People: Don’t restrict the product copy to cold facts and impersonal sentences. If possible, create a compelling story equivalent to a charming salesperson.
- 14. 11. Make Them Spread The Word: Encourage customers to generously share your product page. Have icons that allow users to share the product on social platforms and if possible, provide incentives for that behavior.
- 15. 12. Enable Live Chat: There’s no harm in investing in polite support customer support and enable that live chat feature. A recent Bold Chat report found that 65% of US online shoppers went for a live chat – up from 50.4% during 2009.
- 16. 13. Clear Shipping & Return Policy: Don’t keep your customers in the dark when it comes to shipping charges. Do they have 10 days to return the product, an entire luxurious month or no such privilege at all? Spell it out please.
- 17. 14. Need For Speed: You’re impressed and considering high quality videos, multiple shots of your products and live chat feature. Good, but too many features can overwhelm your product page . Remember to pay attention to the load time of your page
- 18. Your e-commerce platform is ready to go, go, go! Sure, there are other factors to take into account but hopefully this guide would help draw more customers in and improve your sales online.