Startup Product Management - Analytics

This document outlines a product management workshop on startup analytics presented by Jean-Luc David. The workshop discusses how analytics can help startups iterate to find product-market fit before running out of money. It recommends gathering both active qualitative data through surveys, focus groups, and events and passive quantitative data from app analytics tools to understand customers and prioritize features. The workshop also covers topics like personas, self-selection bias, stakeholders, analytics vendors, lean UX, and A/B testing.