Developing a Data Strategy -- A Guide For Business Leaders
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The document is a guide for business leaders on developing a data strategy, contrasting what strategy is versus what it is not, using Napoleon's principles for illustration. It emphasizes the importance of organizing, governing, and sharing data as essential components and highlights data as a valuable asset that requires proper management and prioritization. Finally, it encourages readers to learn more through a white paper provided by Information Builders.
Developing a Data Strategy -- A Guide For Business Leaders
- 1. A Guide For Business Leaders Lessons learned from thousands of customers An Information Builders Production Developing a Data Strategy:
- 2. Content Outline What strategy is not vs. what it is Example: Napoleon’s five principles Strategic framework: people, process, and technology Related to data strategy: organize, govern, and share How to learn more Photo Credit: Richard Nevell http://bit.ly/18Kja5P
- 3. Strategy Is Not... Vision Goals Planning Tactics Initializes: Increase budget in target markets by 30%. Aligns: The best-tasting pizza, consistently, nationwide. Measure: Increase sales in premium markets by 30%. Respond: Buy locally for “local fresh” campaigns.
- 4. Strategy Is... Vision Goals Planning Tactics Principles to help achieve your Direction to help choose your Starting point for Guide for selection of A plan or policy designed to achieve a vision. Strategy
- 5. Example: Napoleon’s Five “Policies” 1. The primary objective is the destruction of the enemy’s armies or the main army. 2. All forces must concentrate on the task of attaining the objective. 3. Operations must be designed to surprise and confuse the enemy. 4. Every effort must be made to render the enemy helpless through the severance of his lines of supply, communications, and retreat. 5. The security of French forces must be guarded to prevent surprise. 5
- 6. High-Level Principles, Not Heavy Detail More like a marketing plan than documentation Made for easy communication Focuses everyone’s attention Every action can be validated against principles 6
- 7. What Strategy Depends On Napoleon’s strategy depended, as yours will, on: Process Mobilizing troops Disrupting lines of supply, communication, retreat Protection of French forces People Foot soldiers, cavalry Line officers to lead troops in tactical maneuvers Staff officers to plan and communicate Technology Heavy and light infantry Cheap small arms Horse-drawn artillery
- 8. Data: One of Your Most Valuable Assets Asset: a resource with economic value that an individual, corporation or country owns or controls with the expectation that it will provide future benefit. Gartner: Information is an under-managed, under-utilized asset because it's not a balance-sheet asset. Not all data is equal. Prioritize based on: Criticality and value to the business Legal obligations Risk to the company
- 9. Not Any Old Strategy: Data Strategy 9 Process People Technology Govern How do I manage data to ensure its suitability for its purpose? Share How do I provide data in ways that systems or people can apply it to business problems? Organize How do I structure data to ensure that it meets company needs?
- 10. To Learn more Next step: Download the white paper at bit.ly/ib-data-strategy
- 11. Information Builders at a Glance Focused Software and Services Information Asset Management Business Intelligence & Analytics Global Thousands of customers Millions of users 1,350 employees in 60 offices Experienced 39 years of experience All industries & government Leading OEM software provider Successful 98% success rate Highest customer satisfaction Long-term customer partnerships Successful Focused Experienced Global
- 12. A Guide For Business Leaders Lessons learned from thousands of customers An Information Builders Production Developing a Data Strategy: