Steve Ellis Metia prototyping deck short version
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The document outlines nine steps to achieve "Proof of Concept Nirvana": 1) Define your purpose for the proof of concept, 2) Encourage and capture learning throughout the process, 3) Always remember the end user, 4) List all potential ideas without editing, 5) Prioritize ideas based on the defined purpose while maintaining others, 6) Use simple techniques to work fast, 7) Choose and use the best tools, 8) Look at what others have done, and 9) Only build what is needed and don't try to over deliver on the proof of concept.
Steve Ellis Metia prototyping deck short version
- 1. Proof of Concept 101 Nine steps to PoC Nirvana Digital Wallet Foundry – 18th March, 2013 – Steve Ellis 1 © Metia | company confidential | 21 March 2013
- 2. Who A digital agency - we use technology to connect brands with their audiences Our agenda today: • Our experiences • Practical advice • People not technology 2 © Metia | company confidential | 21 March 2013
- 3. What Create outstanding experiences that drive specific consumer behaviours across multiple channels 3 © Metia | company confidential | 21 March 2013
- 4. Who for 4 © Metia | company confidential | 21 March 2013
- 5. Metia Labs 5 © Metia | company confidential | 21 March 2013
- 6. Not just for fun 6 © Metia | company confidential | 21 March 2013
- 7. Metia Labs Why? What? ● Technical / UX / marketing ● UX / Touch ● Skills transfer / learning ● Mobile OS / HTML5 ● Motivation ● Geo-location ● Two week project cycles ● Social ● Core team: two ● Augmented Reality ● Tour of Duty concept ● Kinect / NUI ● Extended team: many ● APIs / Web services / Cloud ● AppStores / Marketplaces 7 © Metia | company confidential | 21 March 2013
- 8. Metia Labs www.trainhound.co.uk Mobile Speedo 8 © Metia | company confidential | 21 March 2013
- 9. Metia Labs Windows 8 web analytics 9 © Metia | company confidential | 21 March 2013
- 10. Metia Labs 10 © Metia | company confidential | 21 March 2013
- 11. Our METHOD Goal-Directed Design: Know your users goals and how to satisfy them 11 © Metia | company confidential | 21 March 2013
- 12. User PERSONAS 12 © Metia | company confidential | 21 March 2013
- 13. Anatomy of A PERSONA 13 © Metia | company confidential | 21 March 2013
- 14. Nine Steps to Proof of Concept Nirvana Learn from our pain 14 © Metia | company confidential | 21 March 2013
- 15. #1 - DEFINE YOUR PURPOSE ● Establish your guiding purpose ● Write a PoC / App Definition Statement ● A concise declaration of your PoCs main purpose and intended audience 15 © Metia | company confidential | 21 March 2013
- 16. #2 - ENCOURAGE AND CAPTURE LEARNING ● Involve everyone, for learning and insight ● Document everything, throughout the process 16 © Metia | company confidential | 21 March 2013
- 17. #3 - ALWAYS REMEMBER YOUR END USER ● You are not the target user ● Simplify, reduce, pare, hone 17 © Metia | company confidential | 21 March 2013
- 18. #4 - YOU HAVE UNLIMITED POSSIBILITIES, LIST THEM ALL ● Start a list of ideas. Let it grow bigger. ● Don’t edit out Other People’s Ideas or Bad Ideas 18 © Metia | company confidential | 21 March 2013
- 19. #5 – BUT YOU HAVE LIMITED TIME, BE RUTHLESS ● Prioritize based upon your PoC Definition Statement ● Maintain the Backlog 19 © Metia | company confidential | 21 March 2013
- 20. #6 - USE SIMPLE TECHNIQUES TO WORK FAST 20 © Metia | company confidential | 21 March 2013
- 21. #7 – CHOOSE AND USE THE BEST TOOLS We use tools like Axure to automate clickable prototyping 21 © Metia | company confidential | 21 March 2013
- 22. #8 – LOOK AT WHAT OTHERS HAVE DONE ● Developers are generous and share much 22 © Metia | company confidential | 21 March 2013
- 23. #9 - DON’T TRY TO OVER DELIVER ● Only build just enough ● A PoC is to inform the design of the production system 23 © Metia | company confidential | 21 March 2013
- 24. SUMMARY 1. Define your purpose 2. Encourage and capture learning 3. Always remember your end user 4. You have unlimited possibilities, list them all 5. You have limited time, be ruthless 6. Use simple techniques to work fast 7. Choose and use the best tools 8. Look at what others have done 9. Don’t try to over deliver 24 © Metia | company confidential | 21 March 2013
- 25. THANK YOU Steve Ellis www.metia.com steve@metia.com @steveellis +44 20 3100 3500 25 © Metia | company confidential | 21 March 2013