Brandwatch Signals Webinar: Always in the Know
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The document introduces Brandwatch Signals, a tool that provides real-time alerts about emerging trends, crises, and stories online. Signals monitors social media conversations and sends automatic notifications when certain topics, hashtags, or influencers start gaining traction. This allows organizations to know about important issues before they spread widely. Signals can help with tasks like crisis management, community engagement, content planning, and security threats. The presentation provided examples of alerts on influential tweets, sentiment shifts, and developing crises that Signals could catch in real time. Feedback was invited on the new product and how it could further help organizations stay aware of unpredictable online conversations.
Brandwatch Signals Webinar: Always in the Know
- 1. Signals/ Always in the know Brandwatch | contact@brandwatch.com
- 2. © 2015 Brandwatch | brandwatch.com 2 About Brandwatch/ Powerful enterprise social listening and analysis Analytics For analyzing and manipulating online conversation data to gain meaningful insights; all managed via our powerful web Dashboard. Vizia For dramatically visualizing that data in a beautiful way and embedding it across large enterprises.
- 3. © 2015 Brandwatch | brandwatch.com 3 Agenda/ • Intro • Vision • The problem • Introducing Signals • Uses • Q&A
- 4. © 2015 Brandwatch | brandwatch.com 4 Thanks for coming/ Please get involved! • Ask questions in the GTW session chat • Tweet about our discussion: @brandwatch & @bbhlondon using #brandwatchtips This presentation and a recording of the webinar will be emailed to you in the next few days
- 5. © 2015 Brandwatch | brandwatch.com 5 Glenn White, VPE Product Strategy, Brandwatch Saskia Jones, Digital Analyst, BBH Our Speakers/
- 6. our vision © 2015 Brandwatch | brandwatch.com 6
- 8. the problem © 2015 Brandwatch | brandwatch.com 8
- 9. © 2015 Brandwatch | brandwatch.com 9 • How can I know what’s happening now? • How can I know before everyone else? • How can I predict the unpredictable? The problem/
- 10. © 2015 Brandwatch | brandwatch.com 10
- 11. VIDEO TO BE ADDED HERE © 2015 Brandwatch | brandwatch.com 11
- 12. Signals © 2015 Brandwatch | brandwatch.com 12
- 13. © 2015 Brandwatch | brandwatch.com 13 Signals/ Always in the know Know what’s happening, before anyone else. Signals tells you, automatically and in real time, about emerging crises and trends, as soon as they start. “The first 120 minutes of a crisis can determine the public’s perception of an organization” – Weber Shandwick
- 14. the journey © 2015 Brandwatch | brandwatch.com 14
- 15. © 2015 Brandwatch | brandwatch.com 15 The journey/ Signals prototype 1
- 16. © 2015 Brandwatch | brandwatch.com 16 The journey/ Prototype 2
- 17. 17 Signals/ Straight to your inbox
- 18. © 2015 Brandwatch | brandwatch.com 18 Signals/ Open in dashboard for exploration
- 19. © 2015 Brandwatch | brandwatch.com 19 Signals/ Takes just seconds to set up
- 20. © 2015 Brandwatch | brandwatch.com 20 Signals/ Use cases You don’t know what you don’t know. And by the time you do, it’s often too late. PR, crisis and reputation management • Discover and act on customer service issues and security threats before they escalate into crises • Get early warnings on potentially harmful or positive stories before they gain momentum • Be aware and take action on events and stories in new or unexpected locations or from influential authors Community management and content • Stay one step ahead with alerts for competitor or industry stories, the moment they break • Discover new trends, stories and hashtags that present opportunities to broaden reach Security and threat management • Early warnings of threats or attacks against staff or physical locations • Allows early preparation of statements and response in case of security event
- 21. BBH © 2015 Brandwatch | brandwatch.com 21
- 22. Influential tweets, gaining traction:
- 23. Early warning of sentiment shifts:
- 25. the future & feedback © 2015 Brandwatch | brandwatch.com 25
- 27. Q&A © 2015 Brandwatch | brandwatch.com 27
- 28. © 2015 Brandwatch | brandwatch.com 28
Editor's Notes
- #6: Intro the companies
- #11: YOUR NEXT CLICK PLAYS VIDEO AUTOMATICALLY!
- #14: -speed of response
- #18: Emails give context and related topics, allowing users to evaluate whether and what action is necessary, wherever they are
- #19: Click through leads to custom dashboard with further breakdown - minute-by-minute, sentiment, authors, topics, Twitter Insights, mentions stream for a deeper dive and further exploration Last hour, last day and since time of Signal for continuous monitoring of an issue and the impact of any action taken
- #20: Can be sent to multiple people, including non Brandwatch users Priority levels
- #21: Uncovering things you can’t predict