Beyond Social Listening: Optimizing your presence in the digital space
1 like622 views
The document discusses strategies for improving digital presence, emphasizing the importance of focusing on details and understanding the audience. Key recommendations include staying updated on trends, shifting the conversation from merely volume to deeper engagement, and creating unique moments for connection. The document outlines five keys to agency success in optimizing social media efforts.
Beyond Social Listening: Optimizing your presence in the digital space
- 1. Beyond Social Listening: Optimizing your presence in the digital space Nina Ramadan Patel nina@brandwatch.com | Tel: (347) 860-9900
- 2. Sweat the small stuff 2© 2015 Brandwatch | www.brandwatch.com
- 3. Sweat the small stuff /focus on the details It’s not just about what you can do, but what you can do differently. © 2015 Brandwatch | www.brandwatch.com 3
- 4. Know Your Audience © 2015 Brandwatch | www.brandwatch.com 4
- 5. Know Your Audience /think locally, act globally © 2015 Brandwatch | www.brandwatch.com 5
- 6. Stay Trendy © 2015 Brandwatch | www.brandwatch.com 6
- 7. © 2015 Brandwatch | www.brandwatch.com 7
- 8. © 2015 Brandwatch | www.brandwatch.com 8
- 9. Volume isn’t everything © 2015 Brandwatch | www.brandwatch.com 9
- 10. Volume isn’t everything/shift the conversation © 2015 Brandwatch | www.brandwatch.com 10 Let’s shift the conversation into a more meaningful, deep analysis
- 11. Seize the perfect opportunity © 2015 Brandwatch | www.brandwatch.com 11
- 12. © 2015 Brandwatch | www.brandwatch.com 12
- 13. © 2015 Brandwatch | www.brandwatch.com 13
- 14. © 2015 Brandwatch | www.brandwatch.com 14
- 15. Keys to agency success 1. Sweat the small stuff 2. Know your audience 3. Stay on top of trends 4. Shift the “volume conversation” 5. Create your own perfect moment © 2015 Brandwatch | www.brandwatch.com 15
- 16. Questions? © 2015 Brandwatch | www.brandwatch.com 16 nina@brandwatch.com