This document discusses igniting innovation through management by shifting organizational culture. It outlines a process for project teams to follow that involves planning, engaging the team, team conversations, implementation, and continual improvement. The program includes face-to-face training and a supporting online course. It highlights the importance of management leading an "innovation culture" by nurturing innovators, facilitating innovation, and capturing innovative ideas. A case study describes applying this process to a Moodle project in the Philippines.