Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
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The document outlines a presentation by Aaron Kahlow and Brad Kleinman on social media marketing strategies. It includes statistics on social networking, best practices for platforms like Facebook, Twitter, and LinkedIn, and tips for creating and measuring an effective marketing system. The emphasis is on engaging users and customizing content to enhance social media presence.
Stop Tweeting...Start Executing - Part 2 by Brad Kleinman
- 2. Introduction to the SpeakersBrad KleinmanBrad@WorkSmart-eMarketing.com@BradKleinmanAaron Kahlowaaron@OnlineMarketingConnect.com@OMSummit
- 3. Program OverviewIntroductionsInteresting statistics on Social NetworkingDeveloping your Social Media StrategyImplementing your Social Media SystemBest Practices in Social NetworkingQuestion & Answer
- 4. Budget Line Increases VS DecreasesFrom Marketing Sherpa
- 5. Significant Barriers to AdoptionFrom Marketing Sherpa
- 6. Create Your Marketing System
- 7. Create Your Social Networking System
- 8. Interesting StatisticsMore than 250 million active usersMore than 2/3rds of users are outside of collegeThe fastest growing demographic is 35+ years oldAbout 70% of Facebook users are outside the USIn just one day:More than 100 million users log on at least onceMore than 20 million users update their statusesMore than 4 million users become fans of PagesMore than 3.5 billion minutes are spent on FacebookFrom Facebook.com
- 9. Facebook is the “Attention King”From AllFacebook.com
- 10. Facebook – The Social Network
- 11. Personal Profile for Business?
- 12. Facebook for Business – Events
- 13. Facebook for Business – Ads
- 15. Facebook Connect
- 16. Facebook Share
- 17. Facebook for Business – Public Profiles
- 18. Your ‘Canvas’ to Paint
- 19. Customize Your Page
- 20. Embed custom content with FBML
- 21. Frequently Update and MeasureEmbed pictures and photo galleryCreate videos and upload them to FacebookCreate and moderate interesting discussions
- 22. Measure Fan Size AND InteractionsFan SizeInteractions
- 23. Measure Quantity AND Quality of PostsQuantity of PostsQuality of Posts
- 24. Other Measurements
- 25. My Top 10 TipsSegment your friends with Facebook listsCreate your protocol and establish a publishing scheduleConsistent messaging, high frequency, high qualityMeasure engagement and report successChoose your landing pageCreate different content for fans versus non-fansGet a vanity URL (over 100 fans)Leverage Facebook Apps – connect to blog, twitter, YouTube, etc.Embed custom FBML and customize your ‘sub-navigation’Cross promote your page on websites, email, blog, etc
- 26. Twitter
- 27. Do you accept ?
- 28. Interesting Statistics21% of Twitter accounts are empty placeholdersHalf of all Twitter users are not "active”Nearly 94% of all accounts have <100 followersMarch and April of 2009 were the tipping pointA small minority creates most of the activityTuesday is the most active Twitter dayAPIs have been the key to Twitter's growthhttp://www.sysomos.com/insidetwitter/
- 29. Growing Your FollowersCreate your strategy and publishing scheduleUse the 80-20 ruleRetweet (RT) and @replyUse Twitter Local, Mr. Tweet and WeFollowUse a URL Shortener that Measures results
- 31. Measuring your follower base
- 33. Are you IN?
- 34. Some Interesting LinkedIn StatisticsOver 43 million members in over 200 countriesA new member joins every secondAbout half of our members are outside U.S. All 500 Fortune 500 companies are represented
- 35. 8 Quick LinkedIn TipsBe proactive and calendarizeInvite your contacts (Gmail, CSV from Outlook)Make and request recommendationsJoin groups and use the Q&A areaPromote your profileUse company search and advanced searchMake Status updatesUse the Microsoft Outlook add-in
- 36. Creating Your Marketing System