Stop Calling Random People
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The document discusses the author's experience working in a call center where most employees quit quickly, illustrating the 80/20 rule in sales. It contrasts the traditional 'numbers game' approach to sales and dating with a more respectful communication model that emphasizes understanding and connection over aggressive tactics. The author argues for a more effective communication strategy that values the other person's perspective, which can lead to memorable and positive interactions.
Stop Calling Random People
- 2. Long, long time ago, I had a job in a call center.
- 3. One of those aggressive, call-a-million- people-a-day places.
- 4. They were selling some kind of long distance service.
- 5. The training was one day, with the guru firing everybody up.
- 6. They had a new training class once a week.
- 7. Maybe 50 new people.
- 8. After one week, about 40 would quit.
- 9. And within a month, half of those who were left would quit.
- 10. They paid ten bucks an hour, plus commissions.
- 11. So they were willing to pay 45 people (those that quit) for up to a month, without much return.
- 12. The idea was that the remaining five people that would stay would make up the difference.
- 13. Meaning the income generated by those five sellers, calling people over and over and over would MORE than pay for what it costs to pay the other 45 who never made a nickel.
- 14. I'm sure you've heard of the 80/20 rule? Twenty percent of the people make eighty percent of the profits?
- 15. It's the same from the sellers point of view.
- 16. Sure, 9 out of 10 people would hang up. But that tenth person was where the money was.
- 17. So long as they kept calling, they kept making money.
- 18. As you can see, having awesome sales skills wasn't required.
- 19. Only the ability to memorize a short script, and a VERY thick skin.
- 20. Same goes with meeting people for romantic reasons.
- 21. At least according to the theory.
- 22. Come up with an easy to spit out pick up line, say to enough people, and you'll collect some numbers.
- 23. Call enough numbers, and you'll get some dates.
- 24. After all, it's just a number's game, right?
- 25. Well, it is to most. But it doesn't HAVE to be.
- 26. Because most communication models don't teach people HOW to be persuasive.
- 27. At the heart of most strategies is the "numbers game" theory.
- 28. But in reality, there is a much, much better way.
- 29. A way that doesn't require massive rejection.
- 30. Or the stigma of being pushy or creepy.
- 31. A much more respectful communication model.
- 32. That is based on the OTHER PERSON first, not your wants or needs.
- 33. A way to get them to WILLING open up to you, and tell you things they've never told anybody before.
- 34. A way to make them GLAD they interacted with you, even if you don't exchange contact information or contracts or even agree on anything you've discussed.
- 35. In truth, most communication strategies only teach two quadrants, when in reality there are four.
- 36. When you respect ALL FOUR, you'll speak to people in a way they've never heard before.
- 37. Making YOU stand out in their memory for the rest of their lives.
- 38. In a very, very good way.