Stop worrying start tweeting - Danny Bermant
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The document provides guidance on utilizing Twitter to enhance educational engagement and communication, emphasizing the importance of having a structured social media strategy for schools. Key topics include fostering interactive communication, managing a content plan, and utilizing tools to monitor social media effectiveness and influence. It also highlights the need for schools to establish social media policies and engage meaningfully with their audience while addressing potential risks.
Stop worrying start tweeting - Danny Bermant
- 1. Stop worrying and start tweeting! How Twitter will help you bring your teaching to life Wednesday 1st May 2013 @brainstormdsgn #JedTech uk.linkedin.com/in/brainstormdigital
- 2. 1st May 2013 Stop Worrying and Start Tweeting!2 A bit about me… • Advising schools on how to attract pupils, engage with parents and make learning fun through use of social media • I do this through….. • Training • Developing a strategy and content • Setting objectives and KPIs • Ongoing mentoring, feedback and reporting
- 3. 1st May 2013 Stop Worrying and Start Tweeting!3 Key Learnings • How social media can make learning fun • How to network and collaborate with other teaching professionals to ensure you follow best practice • Ensuring you have a social media strategy to help you achieve your goals • How to minimise any potential risks from using social media
- 4. 1st May 2013 Stop Worrying and Start Tweeting!4 Twitter facts • Over 500 million users • Over 340 million updates posted per day. • Profiles can be both branded and personal • You can follow and communicate with anyone (provided they don’t have a protected profile) • Tweets and profiles can be easily searched. Network with other teaching professionals - join in the conversation! • Important for reputation management - see what people are saying about your school! • Stay safe - you can block and report malicious users
- 5. 1st May 2013 Stop Worrying and Start Tweeting!5 Twitter profiles can be branded or personal. Ensure bio is complete!
- 6. 1st May 2013 Stop Worrying and Start Tweeting!6 How your school should be using Twitter • Your bio must have a USP • Twitter should be a two way communication not just a news feed • Educate, inform and engage with your audience • You need to reach out to influential tweeters. Ensure you follow relevant people • Showcase the school’s achievements e.g. link to press releases • Share updates that are on your Facebook page • Share the schools view e.g. blog post from head teacher • Think of ways to promote user generated content: • Engage with parents and pupils through quizzes, discussions, competitions and even games
- 7. 1st May 2013 Stop Worrying and Start Tweeting!7 Find influential followers using “discover” tool.
- 8. 1st May 2013 Stop Worrying and Start Tweeting!8 Use Lists to track their activity
- 9. 1st May 2013 Stop Worrying and Start Tweeting!9 Check a user’s Klout score
- 10. 1st May 2013 Stop Worrying and Start Tweeting!10 Use keywords, #hashtags and lists to track relevant discussions
- 11. 1st May 2013 Stop Worrying and Start Tweeting!11 Inform, educate and engage. Include hyperlinks where possible
- 12. 1st May 2013 Stop Worrying and Start Tweeting!12 A monologue
- 13. 1st May 2013 Stop Worrying and Start Tweeting!13 A dialogue
- 14. 1st May 2013 Stop Worrying and Start Tweeting!14 Tweets have a short shelf life. It’s ok to repost earlier updates
- 15. 1st May 2013 Stop Worrying and Start Tweeting!15 Being active on Twitter is easy • Respond to, comment on, and re-tweet your followers • Mention your other social media channels • Share your blog post • Share a news item • Put out a tip • Ask a question • Mention your services and upcoming events • Repeat all the above (reworded)
- 16. 1st May 2013 Stop Worrying and Start Tweeting!16 Twitter enables you to block or report malicious and abusive users
- 17. 1st May 2013 Stop Worrying and Start Tweeting!17 Steps to report malicious users • Bookmark this link: https://support.twitter.com/forms/abusiveuser • Go to the offensive tweet, click on “expand”, then click on details • You’ll then have a link to the specific tweet in the URL bar • Copy this link and then paste into the “abusive tweets” form where it say “link to tweet”. Fill in the rest of the blanks on the form and you’re good to go. • Ensure you mass report as this is more likely to get results
- 18. 1st May 2013 Stop Worrying and Start Tweeting!18 If there are mass reports concerning a particular user, you’re more likely to get results
- 19. 1st May 2013 Stop Worrying and Start Tweeting!19 Do you have a Twitter strategy? • Key message to get across • Will there be a personal page as well as a school page? • Who is responsible • Job description for those implementing the campaign • Who to target, who to follow and connect with • Driving traffic and engagement • How to “capture” subscribers • Guidelines on posting - ratio of educational to conversational posts • Frequency of posting and response times • Where will you source content from? • Content plan • How social will be integrated with other marketing activity • Social media guidelines for staff
- 20. 1st May 2013 Stop Worrying and Start Tweeting!20 Having a content plan • The content plan can be monthly, weekly or even daily. By using tools such as Hootsuite, companies can schedule updates on Facebook and Twitter weeks or months ahead. A content plan should include: • A table summarizing what content should go on each media platform daily/weekly/monthly • A main theme that will be promoted in different ways across the various platforms • Secondary themes that will help keep content varied • A detailed plan to promote key local events or promotions in plenty of time before they actually take place, in order to drum up interest • Details of any specific customer group to be targeted and engaged with in a given period • The goals the company wants to achieve in each stated period e.g. 20% increase in web traffic from social, 30% increase in conversion rate.
- 21. 1st May 2013 Stop Worrying and Start Tweeting!21 Sample content plan
- 22. 1st May 2013 Stop Worrying and Start Tweeting!22 Tools for managing and monitoring social media • www.Hootsuite.com Schedule updates from all the main social media platforms. Monitor the volume of discussions on Twitter, Facebook and LinkedIn that contain specific keywords or phrases. Also produces customised reports detailing a company’s social influence, reach and engagement. These can include charts and graphs • www.radian6.com is a monitoring tool that enables companies to track their influence on all digital media, giving detailed stats. A company can track clients or anyone else talking about their products on websites, blogs, forums, video sharing sites etc • www.klout.com enables you to measure you social influence. The score goes up as you reach larger audiences and as their interaction increases. A receptive audience is more likely to make a purchase. • www.google.com/alerts to notify you about relevant content on the web • www.google.com/reader to stay abreast of what is being said in relevant publications
- 23. 1st May 2013 Stop Worrying and Start Tweeting!23 Hootsuite enables you to manage multiple platforms
- 24. 1st May 2013 Stop Worrying and Start Tweeting!24 Use Hootsuite to schedule tweets directly from any article
- 25. 1st May 2013 Stop Worrying and Start Tweeting!25 Using Hootsuite to monitor keywords, phrases or hashtags
- 26. 1st May 2013 Stop Worrying and Start Tweeting!26 Hootsuite can also run off reports about your activity
- 27. 1st May 2013 Stop Worrying and Start Tweeting!27 Google Alerts will notify you on all the relevant stories
- 28. 1st May 2013 Stop Worrying and Start Tweeting!28 Do you have a social media policy for your staff? • Tone to be used (serious/playful/non-aggressive etc) • Frequency of posts • Where to source content from • How complaints are dealt with and how quickly • Acceptable contact with pupils and parents • Infringement of copyright • Avoiding conflicts of interest • Rectifying mistakes • Disclosing confidential information • Not damaging the reputation of your school Examples to follow: • http://www.ibm.com/blogs/zz/en/guidelines.html • http://shop.nordstrom.com/c/social-networking-guidelines
- 29. 1st May 2013 Stop Worrying and Start Tweeting!29 Exercise: Create your Twitter strategy • What will you say on your Twitter bio? • What will be the main objective of your Twitter campaign? • Who will you follow and engage with? • Who will be taking responsibility for this? • How will you educate, inform and engage with your audience?
- 30. 1st May 2013 Stop Worrying and Start Tweeting!30 Any questions? • For more info, go to www.brainstormdesignltd.com/blog/ • Social Media for Schools - 1 day course takes place October www.brainstormdesignltd.com/schools • Tweet me your questions. Include the hashtag #JEdTech to follow the discussion
Editor's Notes
- #23: View case study: http://www.radian6.com/resources/library/case-study-mlb-all-star-game/