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STORYTELLING
y
COMUNICACIONES
Alex Barrera (@abarrera)

alex@press42.com
Desktop mix on a wooden office table. / Jozef Polc ©
HELLO MY NAME IS...
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
EJERCICIOHand writing with pencil / Sooksan Kasiansin ©
WARNING
Stop and Focus / Catalin Scarlat ©
Young man using laptop in office./ Aleksandr Sumarokov ©
Lleva tiempo
Christian Iris / Alx Murray ©
Poder observación
Public speaker giving talk at Business Event / Matej Kastelic ©
Delivery
3 FASES DEL CONTENIDO
Storytelling and communications basics workshop
fase 1 (Técnicos)
Storytelling and communications basics workshop
FASE 2 (Manager)
Storytelling and communications basics workshop
YODA?
Es Cubano
también?
FASE 3 (Liderazgo)
USB, microSD, HD A/V
Fuente: http://www.microsoft.com/surface/en-us
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Fuente: http://www.apple.com/ipad/
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Fuente: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why
How
What
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Fuente: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
Why
How
What
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Senior woman baking / Jozef Polc ©
Proceso de creación
Un Tas d'Histoire./ Olivier Deluol©
Contenido
Message./ Jamie Stead ©
Investigación
Message./ Jamie Stead ©
Investigación
1. Documentos / Artículos
2. Fuentes
3. Citas
4. Fotos
5. Datos y gráficos
Audience using laptop / Caia Images ©
Know your audience
Chess game / Andromachi Mitropoulou ©
¿Objetivos?
Humber Bay Arch Bridge / Margo T. ©
ARCO HISTORIA
Inciting
Incident
Steps / abdelrhman wassim ©
1. Portada
2. Indice
3. Bio
4. Problema
5. Problema ángulo 1
6. Problema ángulo 2
7. […]
8. Problema ángulo x
Steps / abdelrhman wassim ©
5. Problema ángulo x
6. Solución
7. Solución parte 1
8. […]
9. Esto no puede ser (Nexus)
10. Réplica 1
11. Réplica 2
12. […]
13. Répliqua x
Steps / abdelrhman wassim ©
1. Conclusión
2. Repetición mensaje 1
3. Repetición mensaje 2
4. […]
5. Repetición mensaje x
6. Call to Action
7. Bibliografía
8. Gracias & contacto
Jetty / Jens Wedin ©
Concept bridges
Shuffled / Lynda & Soren Olsen ©
Barajar y repetir
Ice Cave, Fox Glacier / Shaun Jeffers ©
Salto muy grande
Favela / Mihai Andritoiu ©
Muy denso
Above blue typewriter / Sean Gladwell ©
COMIENZA

DE 

NUEVO
Color pencils / José de Jesús Cervantes ©
DISEÑO
VER
Caucasian brother and sister using digital tablets / Gable Denims ©
LEER
Colourful design / Rs Photography Digital ©
Lenguaje
de
Diseño
My plantilla favorita
La
Tipografía
Importa
Mucho
La
Tipografía
Importa
MUCHO
La
Tipografía
Importa
MUCHO
La
Tipografía
Importa
MUCHO
La
Tipografía
Importa
MUCHO
Young man using laptop in office./ Aleksandr Sumarokov ©
La
Tipografía
Importa
MUCHO
Tetris Kiss / Piotr Wielopolski ©
Imagen/Concepto
Storytelling and communications basics workshop
Sunday Writer's Room / LISA E Williams ©
Guión
Young man using laptop in office./ Aleksandr Sumarokov ©
80% / 20%
Young man using laptop in office./ Aleksandr Sumarokov ©
Flow
Words… / Matteo Senesi ©
Eliminar lo superfluo
The moment / Min Chiu ©
Comprobar

el

tiempo
Untitled / Byeongchang Hong ©
Pruebas
Untitled / Byeongchang Hong ©
Pruebas
Probar chistes
Probar nexos
Probar tiempo
Probar flow
Probar delivery
EJERCICIOHand writing with pencil / Sooksan Kasiansin ©
once upon a time / Sean Gladwell ©
STORYTELLING
¿por qué
funciona
tan bien?
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
COMPARTICIÓN
Fácil recuerdo
Replica memoria causal
aBCdefG...
Neuronas espejo
Oxitocina
Subidón de Dopamina
WALL - E / Aleksander Ramsland ©
“The audience actually wants to work
for their meal”
Andrew Stanton - Pixar
¿Qué es una historia?
Robert McKee
Una historia es una experiencia humana
universal, envuelta en una expresión cultural
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Principio
Intermedio
Final
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Protagonista#1
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Inciting
Incident
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Deseo#2
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
CONFLICTo!
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
Emociones
#3
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
D / Calvin ©
UNICA
expectativa
expectativa
resultado
GAP
expectativa
resultado
GAP antagonistas
Objecto del deseo
(consciente o inconsciente)
expectativa resultado
GAP antagonistas
expectativa resultado
GAP antagonistas
GAP
Riesgo!
expectativa resultado
GAP antagonistas
GAP
GAP
Riesgo!
riesgo2!
expectativa resultado
GAP antagonistas
Objeto
deseo
GAP
GAP
Riesgo!
riesgo3!
riesgo2!
EJERCICIOHand writing with pencil / Sooksan Kasiansin ©
Blackboard diagram / Rolfo Brenner ©
Data Storytelling
Portrait of Man thinking / Radius Images ©
¿Qué
queremos
responder?
Milky Way / Maxim Kalyuzhny ©
Datos son infinitos
Sketches / Dina Belenko ©
¿Qué podemos contar?
Library / Laurens Kaldeway ©
¿Que nos falta?
Flour / CEBXTA ©
Preparar los datos
Outlier / Darren Fast ©
1. Eliminar Outliers
A good story / Monica Rooney ©
2. Normalizar datos
Time and distance / David Clauss ©
3. Re-escalar
Letterpress Z’s / Radius Images ©
¿Cómo representarlo?
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Storytelling and communications basics workshop
Wonder / P K ©
Interpretar
y contar la
historia
silhouettes of concert crowd / Olaf Herschbach ©
DELIVERY
EJERCICIOHand writing with pencil / Sooksan Kasiansin ©
Free / Dusica Paripovic ©
Brazos
Interview / Milan Čarňanský ©
MANOS
Trapped / Apostolos Mantzouranis ©
Piernas
Portray/ Andy Kirby ©
Expresión
TEDX-UNAV / Gabriel Pout Lezaun ©
Escenario
Self-portrait / Annamária Balog ©
Power of music / Artur Lapinsch ©
La Voz
EJERCICIOHand writing with pencil / Sooksan Kasiansin ©
http://www.slideshare.net/press42 alex@press42.com / @42press
“The exchange of information or services among
individuals, groups, or institutions; specifically : the
cultivation of productive relationships for employment
or business”
net·work·ing noun
Merriam - Webster
http://www.slideshare.net/press42 alex@press42.com / @42press
CARA
a
CARA
http://www.slideshare.net/press42 alex@press42.com / @42press
Conferencias
Eventos
Cenas
1:N
http://www.slideshare.net/press42 alex@press42.com / @42press
Desayunos
Comidas
Cenas
1:1
http://www.slideshare.net/press42 alex@press42.com / @42press
1:1
Or just for coffee
http://www.slideshare.net/press42 alex@press42.com / @42press
ONline
http://www.slideshare.net/press42 alex@press42.com / @42press
1:N
http://www.slideshare.net/press42 alex@press42.com / @42press
1:1
EMAIL
http://www.slideshare.net/press42 alex@press42.com / @42press
WHY we Network?
http://www.slideshare.net/press42 alex@press42.com / @42press
“relaciones productivas”
http://www.slideshare.net/press42 alex@press42.com / @42press
Mi	tesorooooo	MySQL!
http://www.slideshare.net/press42 alex@press42.com / @42press
Mejor en casa…
http://www.slideshare.net/press42 alex@press42.com / @42press
Pero necesitamos ayuda…
http://www.slideshare.net/press42 alex@press42.com / @42press
ROI!!
http://www.slideshare.net/press42 alex@press42.com / @42press
¿Cual es el ROI de tu madre?
http://www.slideshare.net/press42 alex@press42.com / @42press
Corto plazo
vs.
Largo plazo
http://www.slideshare.net/press42 alex@press42.com / @42press
Corto plazo
vs.
Largo plazo
http://www.slideshare.net/press42 alex@press42.com / @42press
Queremos ayudar…
http://www.slideshare.net/press42 alex@press42.com / @42press
WHO
should
network?
http://www.slideshare.net/press42 alex@press42.com / @42press
THE OBSERVER
You tend to hang back in a crowd. You watch what is
going on, but don't get involved. You never initiate and
rarely follow up on making new connections. The result,
your network is small and you are not in the front of
people's minds as a resource. 

Source: http://www.businessknowhow.com/marketing/
networker.htm
http://www.slideshare.net/press42 alex@press42.com / @42press
THE REACTOR
You are interested in making those new connections
but feel more comfortable when someone else takes
the lead. You can get stuck keeping a conversation
flowing. You are responsive to other's attempts to
connect and follow up more frequently when in
response to something specific.
http://www.slideshare.net/press42 alex@press42.com / @42press
THE INITIATOR
You are actively networking and taking a balanced approach.
You seek opportunities, include others in the conversation, and
follow up regularly. People think about you for a variety of
reasons and you are effectively staying in the front of their minds.
http://www.slideshare.net/press42 alex@press42.com / @42press
THE DIRECTOR
You are strategic and methodical about networking. It is high on
your priority list and you take a numbers approach. You are
involved in many organizations which increases your familiarity
since you or your name pops up everywhere.
http://www.slideshare.net/press42 alex@press42.com / @42press
http://www.slideshare.net/press42 alex@press42.com / @42press
Connectors
connect different networks
http://www.slideshare.net/press42 alex@press42.com / @42press
http://www.slideshare.net/press42 alex@press42.com / @42press
http://www.slideshare.net/press42 alex@press42.com / @42press
Mavens
Information brokers
http://www.slideshare.net/press42 alex@press42.com / @42press
http://www.slideshare.net/press42 alex@press42.com / @42press
http://www.slideshare.net/press42 alex@press42.com / @42press
Salesman
Charismatic persuader
http://www.slideshare.net/press42 alex@press42.com / @42press
CUANDO?
http://www.slideshare.net/press42 alex@press42.com / @42press
Conferencias
http://www.slideshare.net/press42 alex@press42.com / @42press
No perseguir
despues
de una ponencia
http://www.slideshare.net/press42 alex@press42.com / @42press
Network durante las fiestas
http://www.slideshare.net/press42 alex@press42.com / @42press
Cenas
http://www.slideshare.net/press42 alex@press42.com / @42press
Eventos Networking
http://www.slideshare.net/press42 alex@press42.com / @42press
OUT side
Comfort ZONE
http://www.slideshare.net/press42 alex@press42.com / @42press
Fumando!
http://www.slideshare.net/press42 alex@press42.com / @42press
¿COMO
lo hacemos?
http://www.slideshare.net/press42 alex@press42.com / @42press
Conferencias
http://www.slideshare.net/press42 alex@press42.com / @42press
TENED UN PLAN
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http://www.slideshare.net/press42 alex@press42.com / @42press
Nunca
Olvideis
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PITCHING
http://www.slideshare.net/press42 alex@press42.com / @42press
3 pitches
Diferentes
http://www.slideshare.net/press42 alex@press42.com / @42press
¿Cómo te puedo ayudar?
http://www.slideshare.net/press42 alex@press42.com / @42press
Dadas vs...
http://www.slideshare.net/press42 alex@press42.com / @42press
Triadas
http://www.slideshare.net/press42 alex@press42.com / @42press
Reversed
Engineered
Pitch TM
http://www.slideshare.net/press42 alex@press42.com / @42press
What
Where
How
http://www.slideshare.net/press42 alex@press42.com / @42press
Forget
business
http://www.slideshare.net/press42 alex@press42.com / @42press
TO CARD
or
NOT TO CARD?
http://www.slideshare.net/press42 alex@press42.com / @42press
No es un concurso...
http://www.slideshare.net/press42 alex@press42.com / @42press
Diseño
GRANDE
http://www.slideshare.net/press42 alex@press42.com / @42press
Follow up
http://www.slideshare.net/press42 alex@press42.com / @42press
Irrelevante
Interesante
Leads
http://www.slideshare.net/press42 alex@press42.com / @42press
Spray
&
Pray
http://www.slideshare.net/press42 alex@press42.com / @42press
Rinse
Repeat
&
http://www.slideshare.net/press42 Alex Barrera (@abarrera)
MUCHAS GRACIAS
Alex Barrera
alex@press42.com

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Storytelling and communications basics workshop