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HOW NOT TO DO A START-UP

Strefa 89

Alex Barrera (@abarrera)
alex@press42.com
HELLO MY NAME IS...

http://www.slideshare.net/press42

Alex Barrera (@abarrera)
♔
KEEP
CALM
AND

DON’T
PANIC
Oh start-‐up land!!
IDEA
Idea paralysis
How not to do a start-up
Start small
Mom isn’t a market
Dudeeeee
Sweeeet!
Wait for it...
F*CK!
Don’t start coding... YET!
PROTOTYPE
GOAL: Test the hypothesis
Repeat after me...
GOAL: Test the hypothesis
Don’t build the damn thing!
No shame

“

If you are not embarrassed
by the first version of
your product, you’ve
launched too late.
Reid Hoffman
Scaling? Really?
Surveys
Interviews
PLANNING
Business plan?
Financial projections
Planning is great...
The plan is nothing
SCALABLE BUSINESS?
INCORPORATING
Single founder?
Multiple

co-founders
One too many
Trust your gut
When everything goes ok...
The Dark
Side
Sense of progress
SALES
use the force: Go out and sell
Great technical products don’t sell themselves
Communication

IS critical
Product reaction: Inkzee
Product reaction: Tetuan Valley
How not to do a start-up
Are presentations useful?
Tell a story
AMBITION
Startups aren’t about the money
You will FAIL
more than once
How not to do a start-up
It’s your baby
You grow into it
Family goes first, ALWAYS
REMEMBER
TO

HAVE FUN
Enjoy e-v-e-r-y moment
Enjoy e-v-e-r-y moment

THANK YOU!

Alex Barrera (@abarrera)
alex@press42.com
http://www.slideshare.net/press42

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How not to do a start-up