Strategic Keyword Development
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This document discusses 4 free tools to help develop an impactful and relevant keyword list: SEMRush, Alexa, Google Adwords URL search, and Google Adwords. It provides details on how each tool can be used, such as using SEMRush to see top keywords a domain ranks for and Alexa to see keywords driving traffic to a site. The document recommends using these tools to build a comprehensive keyword list with low competition and back it up with data. It concludes by offering keyword development services from Marketing Works.
Strategic Keyword Development
- 1. Strategic Keyword Development: 4 free tools to help build an impactful, relevant keyword list
- 2. Agenda • SEMRush.com • Alexa.com • Adwords.google.com URL search • Adwords.google.com To learn more about keyword development, visit our blog @ www.marketing-works.net/blog 2
- 3. semrush.com • SEMRush allows you to enter a domain and view ten of the top keywords it ranks for, organically, and what Adwords it is currently using. • It shows the keyword, position in search results, traffic percentage, competitors and other useful information, especially if you are going to use cost-per-click (CPC) for your website. • It also shows what URL on the site ranks for the specific keyword. 3 3
- 4. semrush.com 4 4
- 5. Alexa.com • Aside from just giving you your traffic score, Alexa also gives you the chance to see keyword queries that bring a high percent of traffic to a particular URL. • Go to the Site Info tab and enter a URL. Once you Get Details, go to the Search Analytics tab to see top queries driving traffic to the site, and keywords that are on the rise / decline. 5
- 6. Alexa.com 6
- 7. adwords.google.com URL search • Go to the Columns drop down menu and check Extracted From Webpage. Then you will find that if you entered domain.com/services, the results focus on that particular page from the domain, and not the domain homepage. • For other specific pages on the site, you can pin down the keywords that AdWords recognizes from that page. 7 7
- 9. adwords.google.com • Search specific keywords/phrases • Get suggested keyword ideas • See average monthly number of global and local search queries for each keyword/phrase (set by country and/or language) • See level of competition (high, medium, low) for each keyword/phrase • Access to approximate CPC and high level local search trends 9 9
- 10. Adwords.google.com 10 10
- 11. Using this information you can build a comprehensive list of impactful, relevant keywords with low competition and have the data to back it up. Need a keyword development pro? Marketing Works can help. Contact us at 614.540.552 or info@marketing-works.net to see how leveraging our expertise can benefit you. 11 11
- 12. Jess Hellmich hellmichj@marketing-works.net 614.540.5520