Leveraging LinkedIn
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The document outlines a comprehensive guide on leveraging LinkedIn for the sales process, emphasizing profile completion and the strategic use of connections. It provides a step-by-step approach for maximizing LinkedIn effectiveness, including optimizing one’s profile, connecting with contacts, leveraging groups, and participating in discussions. The focus is on building relationships and establishing a strong online presence to enhance sales opportunities.
Leveraging LinkedIn
- 2. LinkedIn and the Sales Process What do you use LinkedIn for? How much time do you spend on LinkedIn weekly?
- 3. LinkedIn and the Sales Process Who are your current connections? Existing/ Prospective Clients Former Colleagues & School Friends
- 4. LinkedIn and the Sales Process Step 1 Complete your profile
- 5. Profile Tips Descriptive headline Describe where you work and its differentiators versus what you do Always include a link to the corporate site
- 6. LinkedIn and the Sales Process Step 2 Use keywords in your Profile and proof Your Profile
- 7. LinkedIn and the Sales Process Step 3 Leverage collected business cards
- 8. LinkedIn and the Sales Process Step 4 Make a list of individuals you know and would like to connect with
- 9. LinkedIn and the Sales Process Step 5 Connect to contacts after every meeting/event with a personal note
- 10. LinkedIn and the Sales Process Step 6 Conduct an advanced search using titles and/or industry to see potential connections
- 12. LinkedIn and the Sales Process Step 7 Ask your shared connections if they’d mind introducing you
- 13. LinkedIn and the Sales Process Step 8 Leverage profiles to get to know your prospects before and after meetings
- 14. LinkedIn and the Sales Process Step 9 Follow clients and prospective client companies on LinkedIn
- 15. LinkedIn and the Sales Process Step 10 Regularly post what you’re working on and ISI news E.g. ISI just completed testing for a new custom electrical panel for Rolls Royce
- 16. LinkedIn and the Sales Process Step 11 Join LinkedIn Groups: Add new groups regularly
- 17. LinkedIn Groups Former employer alumni groups Alma mater groups (as many as you can) Local groups: LinkedColumbus, Interactive Marketers of Ohio, TechLife Columbus,Columbus Marketing Executives Associations
- 19. LinkedIn and the Sales Process Step 12 Participate in discussions and start them on LinkedIn Groups