Strategy presentation for next iteration of GameZombie.tv
- 1. Moving Towards GZ 3.1 GZ Web Team 21 Oct 2009
- 3. Deciding Where to Go
- 5. Target the Site (Pros) • Continue to Improve – Reconceptualize home page – Remove bugs – Improve usability – Solidify the art direction – Categorize content – Concentrate on image and “fun” months • Utilize “Interactive Elements” • Bring Traffic to Site – Focus on “easter eggs” viewers can’t get anywhere else
- 9. Target the Site (Considerations) • Concentrate on “The GZ Experience” • Improve the Home Page and Details • Utilization of GZ’s Voice and Identity – This will improve the uniqueness and attractiveness of GZ • Will Put “Social” Elements as Lower Priority
- 10. Target the Blog
- 11. Target the Blog (Pros) • Transform the Blog – Team-wide communication – Used not only for promotion of content – Solidify the art direction – Allow key people to blog – We’ll also send out questions as well – Extra “features” (e.g. guest bloggers) – Can run contests and other PR events • Utilize “Interactive Elements” • Bring Traffic to Site – Utilize Web 2.0 feel and expectations
- 12. Blog Exemplars
- 13. Blog Exemplars
- 14. Blog Exemplars
- 15. Target the Blog (Considerations) • Will Need to Consider the RSS Reader • Utilization of GZ’s Voice and Identity – This will be a team-wide effort to pull off • Will Put Site “Fixes” as Lower Priority – Only “big” fixes may receive attention
- 17. A Hybrid Solution (Considerations) • Target Both Site and Blog Concurrently • Continue to Craft a Holistic Experience • The Following Will Help – More members on the web team – Communication between all teams – More time
- 18. How You Can Help
- 19. How You Can Help • Send Comments to the Web Team – We’ll also send out questions as well • Sign Up for the GZ Blog – Get your voice out there • Follow GZ’s Blog – Use an RSS reader (e.g. Google Reader) – Add comments and refer your friends • Continue to Watch Videos and Interact on GameZombie.tv
- 20. Q & A