Strategy & Structure - Doing It Right, And How You'd Know
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This document outlines four steps toward developing a good information architecture structure: 1. Map intentions and service priorities to structure the information. 2. Control how information takes on meaning across contexts. 3. Use simple models to represent relationships between information. 4. Develop a vocabulary to describe structural relationships explicitly and implicitly.
Strategy & Structure - Doing It Right, And How You'd Know
- 1. ! ! &Doing It Right, And How You’d Know Presented at UXSTRAT 2014 by Dan Klyn ! Strategy! Structure
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- 15. What’s A Good Structure? @admstielstra
- 16. Photo: Melissa Mahoney “There is no right way.”
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- 21. Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697 1. Mapped Intentions
- 22. Service Acquire
- 23. Acquire Service Optimize Innovate Now Future Engagement Conversion
- 27. THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION INSTEAD OF THE TRUTH 1971
- 29. 2. Control Meaning IA Cats illustration by Emily Marcks
- 31. 1989
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- 33. “The Structural Integrity of Meaning Across Contexts” - Jorge Arango
- 34. Learning from Las Vegas 1972
- 36. 3. Dumb Models
- 45. Learning from Las Vegas 1972 4. Structural Vocabulary
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- 47. Learning from Las Vegas 1972
- 48. Learning from Las Vegas 1972
- 49. Implicit Connotation Integral Ornament Innovative Revolutionary Extraordinary Original New Words Pretty All Around Consistent Advanced Tech Looks Expensive “Interesting” Heroic NationalCenterforAtmosphericResearch
- 50. DECORATED SHED Chautauqua Auditorium Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
- 55. Explicit Denotation Implicit Connotation Applied Ornament Integral Ornament Evocative Innovative Evolutionary Revolutionary Ordinary Extraordinary Conventional Original Old Words New Words Pretty In Front Pretty All Around Inconsistent Consistent Conventional Tech Advanced Tech Looks Cheap Looks Expensive “Boring” “Interesting” Expedient Heroic
- 56. Explicit Denotation Applied Ornament Evocative Evolutionary Ordinary Conventional Old Words Pretty In Front Inconsistent Conventional Tech Looks Cheap “Boring” Expedient
- 61. 1. Mapped Intentions 2. Controlled Meaning 3. Dumb Models 4. Structural Vocabulary