![#elegantwords
@laurentgc
lauren [at] gravityworksdesign [dot] com](https://image.slidesharecdn.com/elegantprecisionplainlanguageias13-130407131235-phpapp02/85/Elegant-Precision-Connect-with-People-Using-Plain-Language-29-320.jpg)
Elegant Precision: Connect with People Using Plain Language
- 1. Elegant Precision Connect with People Using Plain Language Lauren Colton @LaurenTGC" Information Architect & Editor" Gravity Works Design & Development
- 2. #elegantwords Communication your audience can understand the first time they read or hear it. Plain language is defined by results: it is easy to read, understand, and use.
- 3. #elegantwords What? “I make my living through the relationships garnered utilizing LinkedIn.”
- 4. #elegantwords Elegance 1. Engagement with ethnic rivalries and religious beliefs. 2. Fair, transparent economic development. http://www.ted.com/talks/eric_berlow_how_complexity_leads_to_simplicity.html
- 5. #elegantwords When Words Matter Information Architecture: can people navigate what they need? Content Strategy: what conversation are you having with current and potential clients? Search Engine Optimization: can people find you? Usability: can people meet their goals efficiently, effectively, and with satisfaction?
- 6. #elegantwords Learn more On Writing Well William Zinsser
- 7. #elegantwords Speak to your audience • Who is this conversation with? • What is the context? • What are your goals? Their goals? • Will goals be met with these words?
- 8. #elegantwords The “Mom Test” 1. List your assumptions on what these users care about. 2. Write your copy based on those assumptions. 3. Would your mom say this (or call your shenanigans)? 4. If no, try again. http://alistapart.com/article/being-real-builds-trust
- 9. #elegantwords For example Cage Fighting Babies* A Mobile Application *I do not endorse the actual fighting of babies, in cages or otherwise.
- 10. #elegantwords You are entering a contract to develop the Cage Fighting Babies mobile application.
- 11. #elegantwords Know which grammar rules matter We will create Android, iPhone and iPad application interfaces. We will create Android, iPhone, and iPad application interfaces.
- 12. #elegantwords Learn more Grammar Girl’s Quick and Dirty Tips for Better Writing Mignon Fogarty
- 14. #elegantwords Use pronouns After reviewing the feedback, a meeting should be scheduled. After reviewing your feedback, we will schedule a meeting with you.
- 15. #elegantwords Creating the design concept.
- 16. #elegantwords Use visual aides Simplify complex data. Show structure, highlight key facts, and compare options. • Tables • Illustrations • Bulleted lists
- 18. #elegantwords Be actionable Click here to battle Battle!
- 19. #elegantwords Explaining the rewards program.
- 20. #elegantwords Be precise • Most-important message at the top • Headings throughout • Avoid clutter with short sentences, and short paragraphs
- 21. #elegantwords Be precise If you want extra strength in today’s battles, the best way to do that is to check in today, on Foursquare, at your local Starbucks. Check in at Starbucks on Foursquare for extra strength in today’s battles.
- 22. #elegantwords User has not created a profile before entering first battle.
- 23. #elegantwords Avoid hidden verbs To enter a battle, you must complete the registration form. You must register to battle.
- 24. #elegantwords Surveying users on their experience.
- 25. #elegantwords Promote descriptors, demote exceptions Did you press the button that is red to battle, before creating your profile? Before creating your profile, did you press the red button to battle?
- 26. #elegantwords Users are searching the app store.
- 27. #elegantwords Common words, common meanings Create character profiles and battle with bando boxers, buckaroos, and Martians. Create character profiles and battle with ninjas, cowboys, and aliens.
- 29. #elegantwords @laurentgc lauren [at] gravityworksdesign [dot] com
- 30. #elegantwords For targeted, actionable, and precise language • Use visual aides, pronouns, and active voice • Remove useless words • Promote descriptors, demote exceptions • Common words, common meanings