SlideShare a Scribd company logo
#ias13
@karenmcgrane
IA Summit 2013 Closing Plenary
2043
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
1. IA FOREVER!
IA Summit 2013 Closing Plenary
I think the smart move,
actually, is to double-down on
  Information Architecture.




                                 — Kai Turner
IT’S A GREAT TIME TO BE AN IA!
2005



MOBILE
         2013
SOCIAL PUBLISHING
CONTENT MANAGEMENT
APIs
FUTURE-FRIENDLY
Metadata is a love note to the future.
FUTURE-FRIENDLY



                             — Jason Scott, @textfiles
STRUCTURED CONTENT
TAXONOMY
METADATA
LINGUISTIC   SPATIAL
CATEGORICAL   TACTILE
   VERBAL     VISUAL
INFORMATION
ARCHITECTURE
CONTENT    INTERACTION
STRATEGY      DESIGN
CONTENT         INTERACTION
           IA
STRATEGY           DESIGN
IA Summit 2013 Closing Plenary
CONTENT MODEL
IA Summit 2013 Closing Plenary
Information architectures matter
enormously because what they show us
is what we see. Content experts [AND]
        designers are our friends.




                              — Edward Tufte
1. IA FOREVER!
1. IA FOREVER!
2. COMPLETE TRANSFORMATION
   OF HOW BUSINESSES OPERATE
IA Summit 2013 Closing Plenary
“
This was back when the Internet
was still some exotic pet kept in
the corner of the publishing world
—throw some kibble at it, watch it
dance on its little leash, oh quite
cute, it definitely won’t kill us in
the night.
                            —Gone Girl
IA Summit 2013 Closing Plenary
Real Business


                Digital
EVERY BUSINESS IS DIGITAL.
EVERY BUSINESS IS IN THE USER
EXPERIENCE BUSINESS.
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
Forum
                ered Design    Considered
      User-Cent
           ful (with a
              1          pologies to
      Harm
                ijkstra, Nikl aus Wirth,
      Edsger D
      and D on Norman)
                                                                                           of the
                                                           identiªe   d the importance
                                 elo pment have often                                  d to the
       Stu  dies of IT for dev                           IT syste ms to be matche
                     of IT systems  and the need for                        tral concerns for
                                                                                                the
       usability                                              es are cen
                                        ie s. These two issu                                   n.
tre
       needs     of host communit                              (HCI), o  r Interaction Desig
y                                     om   puter Interaction                                 partic-
        discip  line of Human–C                            centered    design is just one
                                    c tion Design, user-                                   ch
        Wit  hin HCI and Intera                           be organ    ized to achieve su
                                des ign processes can
        ular view on how
                                                                                              t the
         aims.                                                g from a     workshop held a
                                       n   discussions arisin                                alifor-
              Th  is paper reports o                          conferen    ce in San Jose, C
                                       ra ction (CHI) 2007                                  brought
         Com     puter/Human Inte                           the worl    d. The workshop
                                   st HCI conference in                                  practitio-
          nia . CHI is the large                         signers a  nd development
                      r a group of  45 interaction de                        ts from 17 countr
                                                                                                  ies,
          togethe                                               participan
                                          o rld and included                                     o-
          ners fr    om around the w                           ers based     in emerging econ
                                         h ers and practition                               aim of
           inclu  ding many researc                          Namibia    , and Benin. The
                                      h ina, South Africa,                                 tribute to
           mie  s such as India, C                           raction   design could con
                         shop was to    examine how inte                       sues were discuss
                                                                                                    ed,
            the work                                                many is
                                 for develo    pment. Although                          rincipal
            the success of IT                             cusing   on some of the p
                    s a necessarily  selective report fo
Forum
                ered Design    Considered
      User-Cent
           ful (with a
              1          pologies to
      Harm
                ijkstra, Nikl aus Wirth,
      Edsger D
      and D on Norman)
                                                                                           of the
                                                           identiªe   d the importance
                                 elo pment have often                                  d to the
       Stu  dies of IT for dev                           IT syste ms to be matche
                     of IT systems  and the need for                        tral concerns for
                                                                                                the
       usability                                              es are cen
                                        ie s. These two issu                                   n.
tre
       needs     of host communit                              (HCI), o  r Interaction Desig
y                                     om   puter Interaction                                 partic-
        discip  line of Human–C                            centered    design is just one
                                    c tion Design, user-                                   ch
        Wit  hin HCI and Intera                           be organ    ized to achieve su
                                des ign processes can
        ular view on how
                                                                                              t the
         aims.                                                g from a     workshop held a
                                       n   discussions arisin                                alifor-
              Th  is paper reports o                          conferen    ce in San Jose, C
                                       ra ction (CHI) 2007                                  brought
         Com     puter/Human Inte                           the worl    d. The workshop
                                   st HCI conference in                                  practitio-
          nia . CHI is the large                         signers a  nd development
                      r a group of  45 interaction de                        ts from 17 countr
                                                                                                  ies,
          togethe                                               participan
                                          o rld and included                                     o-
          ners fr    om around the w                           ers based     in emerging econ
                                         h ers and practition                               aim of
           inclu  ding many researc                          Namibia    , and Benin. The
                                      h ina, South Africa,                                 tribute to
           mie  s such as India, C                           raction   design could con
                         shop was to    examine how inte                       sues were discuss
                                                                                                    ed,
            the work                                                many is
                                 for develo    pment. Although                          rincipal
            the success of IT                             cusing   on some of the p
                    s a necessarily  selective report fo
USER-CENTERED DESIGN
USER-CENTERED
IA Summit 2013 Closing Plenary
We need to change business,
      not become it.




             — Cennydd Bowles, IA Summit 2011
IA Summit 2013 Closing Plenary
EVERYTHING WE DO IS
CHANGE MANAGEMENT.
IA Summit 2013 Closing Plenary
VIBES MATTER
Technical   External   Internal
Technical   External   Internal
Dreamy
             Competent
                                    Rockstar


competence
               Jerk




             Incompetent
                 Jerk

                               ♥    Lovable
                                     Fool




                       likability
MOTIVATIONS MATTER
IA Summit 2013 Closing Plenary
COMPASSION MATTERS
COGNITIVE EMPATHY
DIGITAL FATIGUE
IA Summit 2013 Closing Plenary
Twenty-first-century life is karaoke —
 a never-ending attempt to maintain
    dignity while a jumble of data
 uncontrollably blips across a screen.




                           — Douglas Coupland
1. IA FOREVER!
1. IA FOREVER!
2. COMPLETE TRANSFORMATION
   OF HOW BUSINESSES OPERATE
1. IA FOREVER!
2. COMPLETE TRANSFORMATION
   OF HOW BUSINESSES OPERATE
3. ?????
4. PROFIT!!!
IA Summit 2013 Closing Plenary
IA Summit 2013 Closing Plenary
EASIEST UX JOB IN THE WORLD
IA Summit 2013 Closing Plenary
you


you         you         you         you         you



            you         you         you



      you         you         you         you
THEY NEED YOU MORE THAN
YOU NEED THEM.
From those to whom much is given,
        much is expected.




                      —Mary Gates, Bill's Mom
THE WORLD NEEDS IA
MORE THAN EVER.
CHANGE MANAGEMENT
AND COMPASSION ARE THE
SAME THING.
SET UP THE NEXT GENERATION
FOR SUCCESS.
THANK YOU.
@karenmcgrane
karen@bondartscience.com
www.bondartscience.com
+1 (917) 887-8149

More Related Content

PDF
Developing Successful Content Management Solutions
PDF
ANIS2012 workshop2 Howard Chan_JoonSang Baek
PDF
Working through screens_book
PDF
#12 competencias de consultores
PDF
Social Business 2012
PDF
Working through Screens Idea Cards | www.FlashbulbInteraction.com/WTS.html
PDF
Toolkit analysis serv753wint13
PDF
Unified Comms Risk Continuity Plan
Developing Successful Content Management Solutions
ANIS2012 workshop2 Howard Chan_JoonSang Baek
Working through screens_book
#12 competencias de consultores
Social Business 2012
Working through Screens Idea Cards | www.FlashbulbInteraction.com/WTS.html
Toolkit analysis serv753wint13
Unified Comms Risk Continuity Plan

What's hot (18)

PDF
User Experience 2: Talk@Stabilo
PDF
MindsetterLIVE
PDF
Jan-Christoph Zoels 2.10.2012: Making sense of the world
PPTX
Ux bootcamp small
PPTX
Making the Invisible Visible - Cornerstone Convergence Keynote Presentation -...
PDF
It portfolio as waste - Dave Nicolette
PDF
The CCA Leading By Design Fellows Program
PPTX
Collaborative Task Assignment on Tabletop Computer
PDF
Video Conferencing Architecture
PDF
Sumit nair portfolio
PDF
12 1012 m3 bpp manchester km 1 ver 0102
PPT
M&A 2.0: Addressing "social aspects" of mergers and acquisitions
PDF
Gs3112881292
PDF
iEst-Rental Apartment(Report)
PDF
1 collaboration sessions-introduction-sagmon
KEY
Gaining Empathy with your Users - the RTFM of User Experience
PDF
Can't we all get along? Human-centered design meets Agile
PPTX
Usability behaviors: Usability and the SDLC
User Experience 2: Talk@Stabilo
MindsetterLIVE
Jan-Christoph Zoels 2.10.2012: Making sense of the world
Ux bootcamp small
Making the Invisible Visible - Cornerstone Convergence Keynote Presentation -...
It portfolio as waste - Dave Nicolette
The CCA Leading By Design Fellows Program
Collaborative Task Assignment on Tabletop Computer
Video Conferencing Architecture
Sumit nair portfolio
12 1012 m3 bpp manchester km 1 ver 0102
M&A 2.0: Addressing "social aspects" of mergers and acquisitions
Gs3112881292
iEst-Rental Apartment(Report)
1 collaboration sessions-introduction-sagmon
Gaining Empathy with your Users - the RTFM of User Experience
Can't we all get along? Human-centered design meets Agile
Usability behaviors: Usability and the SDLC
Ad

Viewers also liked (14)

PPT
Schrödinger's IA: Learning to Love Ambiguity
PDF
The Force Behind Star Wars: Turning Design Ideas into Reality
PDF
Strategy & Structure - Doing It Right, And How You'd Know
PPTX
What Before How: Making a Home for Information Architecture
PPTX
So You Think You Can Moderate? Techniques to Enhance Your Moderating Skills
PPTX
An Eye Towards User Engagement, EyeTrackUX West
PDF
Stop Doing What Youre Told
PDF
The World Is The Screen
PDF
Presence, identity, and attention in social web architecture
PPT
Designing a Successful Eye-Tracking Study UPA 2008
PDF
Designing for Failure - presentation at IA Summit 2013
PDF
The Architecture of Understanding (World IA Day Chicago Keynote)
PDF
What Board Games can Teach Us about Designing Experiences
PDF
Elegant Precision: Connect with People Using Plain Language
Schrödinger's IA: Learning to Love Ambiguity
The Force Behind Star Wars: Turning Design Ideas into Reality
Strategy & Structure - Doing It Right, And How You'd Know
What Before How: Making a Home for Information Architecture
So You Think You Can Moderate? Techniques to Enhance Your Moderating Skills
An Eye Towards User Engagement, EyeTrackUX West
Stop Doing What Youre Told
The World Is The Screen
Presence, identity, and attention in social web architecture
Designing a Successful Eye-Tracking Study UPA 2008
Designing for Failure - presentation at IA Summit 2013
The Architecture of Understanding (World IA Day Chicago Keynote)
What Board Games can Teach Us about Designing Experiences
Elegant Precision: Connect with People Using Plain Language
Ad

Similar to IA Summit 2013 Closing Plenary (20)

PDF
Design Thinking + IT Services = Innovation Excellence (White Paper)//Motiv St...
PDF
The Times Efficient It Supplement
PDF
From Documentation to Content Strategy: A Case Study
PDF
2011 special edition - converged infrastructure
PDF
120626 gdansk c ai se2012-2
PPT
Why the systemic risks in Enterprise Cloud Computing could cripple your busin...
PDF
Linking Technologists And Humanitarians
PDF
Schemas as cognitive and communication tool for Human-Computer Interaction De...
PDF
7 categories of collaborative services
PDF
adsfasdf
PDF
PDF
Resg2010 key
PDF
Lotusphere Comes to You 2008 - Desktop of the Future
PDF
IT\'s Importance in Proper ESI Management
PPTX
Towards the intranet of the future
PDF
Portfolio Trust It Sep2009
ZIP
The nature of social software and how it changes the business - Cecil Dijoux
PDF
Social Intranet
PDF
Thesis I Presentation
PDF
Nivea in touch
Design Thinking + IT Services = Innovation Excellence (White Paper)//Motiv St...
The Times Efficient It Supplement
From Documentation to Content Strategy: A Case Study
2011 special edition - converged infrastructure
120626 gdansk c ai se2012-2
Why the systemic risks in Enterprise Cloud Computing could cripple your busin...
Linking Technologists And Humanitarians
Schemas as cognitive and communication tool for Human-Computer Interaction De...
7 categories of collaborative services
adsfasdf
Resg2010 key
Lotusphere Comes to You 2008 - Desktop of the Future
IT\'s Importance in Proper ESI Management
Towards the intranet of the future
Portfolio Trust It Sep2009
The nature of social software and how it changes the business - Cecil Dijoux
Social Intranet
Thesis I Presentation
Nivea in touch

More from Karen McGrane (20)

PDF
Adaptive: Content, Context, and Controversy
PDF
The Future of Adaptive Content
PDF
The Mobile Content Mandate
PDF
Content in a Zombie Apocalypse
PDF
Thriving in a world of change: Future-friendly content with Drupal
PDF
Content Strategy for Mobile: The Workshop
KEY
Uncle Sam Wants You (To Optimize Your Content For Mobile)
PDF
Adapting Ourselves to Adaptive Content
PDF
Adapting ourselves to adaptive content
PDF
Adapting ourselves to adaptive content
PDF
The Way Forward: What's next for content strategy
KEY
Selling content strategy
KEY
Nailing Your Performance
KEY
Making the most of mobile
KEY
Nashville UX Meetup
KEY
How to do content strategy
PDF
Avoiding the 11th Hour Sh*storm at SxSW
PDF
Baby Got Backend: Content Administrators are Users Too
PDF
Content Strategy for the Web
PDF
We are all content strategists now
Adaptive: Content, Context, and Controversy
The Future of Adaptive Content
The Mobile Content Mandate
Content in a Zombie Apocalypse
Thriving in a world of change: Future-friendly content with Drupal
Content Strategy for Mobile: The Workshop
Uncle Sam Wants You (To Optimize Your Content For Mobile)
Adapting Ourselves to Adaptive Content
Adapting ourselves to adaptive content
Adapting ourselves to adaptive content
The Way Forward: What's next for content strategy
Selling content strategy
Nailing Your Performance
Making the most of mobile
Nashville UX Meetup
How to do content strategy
Avoiding the 11th Hour Sh*storm at SxSW
Baby Got Backend: Content Administrators are Users Too
Content Strategy for the Web
We are all content strategists now

Recently uploaded (20)

PDF
NewMind AI Monthly Chronicles - July 2025
PDF
Per capita expenditure prediction using model stacking based on satellite ima...
PPTX
Understanding_Digital_Forensics_Presentation.pptx
PDF
Review of recent advances in non-invasive hemoglobin estimation
PDF
Unlocking AI with Model Context Protocol (MCP)
PDF
Electronic commerce courselecture one. Pdf
PDF
Machine learning based COVID-19 study performance prediction
PDF
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
PDF
Encapsulation_ Review paper, used for researhc scholars
PPTX
MYSQL Presentation for SQL database connectivity
PDF
Modernizing your data center with Dell and AMD
PPTX
20250228 LYD VKU AI Blended-Learning.pptx
PDF
cuic standard and advanced reporting.pdf
PDF
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
PDF
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
PPTX
PA Analog/Digital System: The Backbone of Modern Surveillance and Communication
PDF
NewMind AI Weekly Chronicles - August'25 Week I
PPTX
Effective Security Operations Center (SOC) A Modern, Strategic, and Threat-In...
NewMind AI Monthly Chronicles - July 2025
Per capita expenditure prediction using model stacking based on satellite ima...
Understanding_Digital_Forensics_Presentation.pptx
Review of recent advances in non-invasive hemoglobin estimation
Unlocking AI with Model Context Protocol (MCP)
Electronic commerce courselecture one. Pdf
Machine learning based COVID-19 study performance prediction
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
Encapsulation_ Review paper, used for researhc scholars
MYSQL Presentation for SQL database connectivity
Modernizing your data center with Dell and AMD
20250228 LYD VKU AI Blended-Learning.pptx
cuic standard and advanced reporting.pdf
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
Mobile App Security Testing_ A Comprehensive Guide.pdf
PA Analog/Digital System: The Backbone of Modern Surveillance and Communication
NewMind AI Weekly Chronicles - August'25 Week I
Effective Security Operations Center (SOC) A Modern, Strategic, and Threat-In...

IA Summit 2013 Closing Plenary

  • 12. I think the smart move, actually, is to double-down on Information Architecture. — Kai Turner
  • 13. IT’S A GREAT TIME TO BE AN IA!
  • 14. 2005 MOBILE 2013
  • 17. APIs
  • 19. Metadata is a love note to the future. FUTURE-FRIENDLY — Jason Scott, @textfiles
  • 21. LINGUISTIC SPATIAL CATEGORICAL TACTILE VERBAL VISUAL
  • 23. CONTENT INTERACTION STRATEGY DESIGN
  • 24. CONTENT INTERACTION IA STRATEGY DESIGN
  • 28. Information architectures matter enormously because what they show us is what we see. Content experts [AND] designers are our friends. — Edward Tufte
  • 30. 1. IA FOREVER! 2. COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE
  • 32. “ This was back when the Internet was still some exotic pet kept in the corner of the publishing world —throw some kibble at it, watch it dance on its little leash, oh quite cute, it definitely won’t kill us in the night. —Gone Girl
  • 34. Real Business Digital
  • 35. EVERY BUSINESS IS DIGITAL.
  • 36. EVERY BUSINESS IS IN THE USER EXPERIENCE BUSINESS.
  • 40. Forum ered Design Considered User-Cent ful (with a 1 pologies to Harm ijkstra, Nikl aus Wirth, Edsger D and D on Norman) of the identiªe d the importance elo pment have often d to the Stu dies of IT for dev IT syste ms to be matche of IT systems and the need for tral concerns for the usability es are cen ie s. These two issu n. tre needs of host communit (HCI), o r Interaction Desig y om puter Interaction partic- discip line of Human–C centered design is just one c tion Design, user- ch Wit hin HCI and Intera be organ ized to achieve su des ign processes can ular view on how t the aims. g from a workshop held a n discussions arisin alifor- Th is paper reports o conferen ce in San Jose, C ra ction (CHI) 2007 brought Com puter/Human Inte the worl d. The workshop st HCI conference in practitio- nia . CHI is the large signers a nd development r a group of 45 interaction de ts from 17 countr ies, togethe participan o rld and included o- ners fr om around the w ers based in emerging econ h ers and practition aim of inclu ding many researc Namibia , and Benin. The h ina, South Africa, tribute to mie s such as India, C raction design could con shop was to examine how inte sues were discuss ed, the work many is for develo pment. Although rincipal the success of IT cusing on some of the p s a necessarily selective report fo
  • 41. Forum ered Design Considered User-Cent ful (with a 1 pologies to Harm ijkstra, Nikl aus Wirth, Edsger D and D on Norman) of the identiªe d the importance elo pment have often d to the Stu dies of IT for dev IT syste ms to be matche of IT systems and the need for tral concerns for the usability es are cen ie s. These two issu n. tre needs of host communit (HCI), o r Interaction Desig y om puter Interaction partic- discip line of Human–C centered design is just one c tion Design, user- ch Wit hin HCI and Intera be organ ized to achieve su des ign processes can ular view on how t the aims. g from a workshop held a n discussions arisin alifor- Th is paper reports o conferen ce in San Jose, C ra ction (CHI) 2007 brought Com puter/Human Inte the worl d. The workshop st HCI conference in practitio- nia . CHI is the large signers a nd development r a group of 45 interaction de ts from 17 countr ies, togethe participan o rld and included o- ners fr om around the w ers based in emerging econ h ers and practition aim of inclu ding many researc Namibia , and Benin. The h ina, South Africa, tribute to mie s such as India, C raction design could con shop was to examine how inte sues were discuss ed, the work many is for develo pment. Although rincipal the success of IT cusing on some of the p s a necessarily selective report fo
  • 45. We need to change business, not become it. — Cennydd Bowles, IA Summit 2011
  • 47. EVERYTHING WE DO IS CHANGE MANAGEMENT.
  • 50. Technical External Internal
  • 51. Technical External Internal
  • 52. Dreamy Competent Rockstar competence Jerk Incompetent Jerk ♥ Lovable Fool likability
  • 59. Twenty-first-century life is karaoke — a never-ending attempt to maintain dignity while a jumble of data uncontrollably blips across a screen. — Douglas Coupland
  • 61. 1. IA FOREVER! 2. COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE
  • 62. 1. IA FOREVER! 2. COMPLETE TRANSFORMATION OF HOW BUSINESSES OPERATE 3. ????? 4. PROFIT!!!
  • 65. EASIEST UX JOB IN THE WORLD
  • 67. you you you you you you you you you you you you you
  • 68. THEY NEED YOU MORE THAN YOU NEED THEM.
  • 69. From those to whom much is given, much is expected. —Mary Gates, Bill's Mom
  • 70. THE WORLD NEEDS IA MORE THAN EVER.
  • 71. CHANGE MANAGEMENT AND COMPASSION ARE THE SAME THING.
  • 72. SET UP THE NEXT GENERATION FOR SUCCESS.